{"id":1047,"date":"2018-12-21T17:07:47","date_gmt":"2018-12-21T17:07:47","guid":{"rendered":"https:\/\/adstargets.com\/blog\/?p=1047"},"modified":"2025-04-22T15:27:35","modified_gmt":"2025-04-22T14:27:35","slug":"how-to-determine-advertising-cost-on-your-blog","status":"publish","type":"post","link":"https:\/\/adstargets.com\/blog\/how-to-determine-advertising-cost-on-your-blog","title":{"rendered":"How to Determine Advertising Cost on Your Blog: 6 Powerful Factors for Better Deals"},"content":{"rendered":"\n<p><strong>Updated 22\/04\/2025<\/strong><\/p>\n\n\n<p class=\"has-text-color has-very-dark-gray-color\">Online <a href=\"https:\/\/adstargets.com\/blog\/how-to-calculate-your-advertising-cost-and-roi\/\">advertising cost calculation<\/a> can be tricky even for online advertising experts.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">It seems many <a href=\"https:\/\/adstargets.com\/blog\/best-indian-ad-networks-for-publishers\/\">ad publishers<\/a> are finding it difficult to figure out how they should price their ads, here is the question I got this morning from a blogger &#8220;How do you determine a fair <a href=\"https:\/\/adstargets.com\/blog\/online-advertising-roi-what-you-need-to-know\/\">price for an ad<\/a> on your website<\/p>\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1050 aligncenter\" src=\"\/\/i0.wp.com\/adstargets.com\/blog\/wp-content\/uploads\/2018\/12\/Pricing-traffic-on-your-blog-1024x249.png\" alt=\"\" width=\"580\" height=\"141\" \/><\/figure>\n<p class=\"has-text-color has-very-dark-gray-color\">My answer to this questions goes like this&#8230;<\/p>\n<p class=\"has-text-color has-drop-cap has-very-dark-gray-color\">First of all, this was a great <a href=\"https:\/\/adstargets.com\/blog\/advertising-networks-frequently-asked-questions\/\">online advertising question<\/a> which most bloggers or people willing to sell their traffic should be asking. Online advertising is always are tricky business both for online advertisers and Ad publishers.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\" style=\"font-size: 0;\">It is even harder for Ad publishers to determine advertising cost that will be considered fair for them and to those buying the traffic.\u00a0Publishers have become aware of the potentials <a href=\"https:\/\/adstargets.com\/blog\/targeted-banner-advertising-to-reach-your-audience\/\">online advertising<\/a> has and want to take good advantage and the opportunities it presents by converting their Blogs or websites to Ad sites<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">When I received this question on Quora, I decided to answer in more details to help others understand how they can <a href=\"https:\/\/adstargets.com\/blog\/roi-calculator\/\">determine advertising cost<\/a> on their Ad sites so it will be fair for both parties.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">Here are the few but very important things you need to consider when asking for advertising cost on your <a href=\"https:\/\/adstargets.com\/blog\">blog<\/a> or website.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">The indicators to evaluate a fair price for ads on your website or blog should be as follows<\/p>\n<figure class=\"wp-block-image\"><a href=\"https:\/\/adstargets.com\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" class=\"wp-image-1060\" src=\"\/\/i0.wp.com\/adstargets.com\/blog\/wp-content\/uploads\/2018\/12\/Cost-of-adverting-1024x536.jpeg\" alt=\"Online advertising cost\" \/><\/a>\n<figcaption><\/figcaption>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>If you have good traffic and want to monetize your traffic for a fairly high price, Use these tips and indicators to determine your advertising cost.<br \/><cite>Eugene Agoh<\/cite><\/p>\n<\/blockquote>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adstargets.com\/blog\/how-to-determine-advertising-cost-on-your-blog\/#1_GEOs\" >#1. GEOs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adstargets.com\/blog\/how-to-determine-advertising-cost-on-your-blog\/#2_Niche\" >#2. Niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adstargets.com\/blog\/how-to-determine-advertising-cost-on-your-blog\/#3_The_Click_Through_Rate_CTR\" >#3. The Click Through Rate (CTR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adstargets.com\/blog\/how-to-determine-advertising-cost-on-your-blog\/#4_The_source_of_your_traffic\" >#4. The source of your traffic\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adstargets.com\/blog\/how-to-determine-advertising-cost-on-your-blog\/#5_The_Type_of_Ads\" >#5. The Type of Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adstargets.com\/blog\/how-to-determine-advertising-cost-on-your-blog\/#6_The_Advertising_space\" >#6. The Advertising space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adstargets.com\/blog\/how-to-determine-advertising-cost-on-your-blog\/#The_Cost_of_advertising_broken_down_in_the_infographic\" >The Cost of advertising broken down in the infographic.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adstargets.com\/blog\/how-to-determine-advertising-cost-on-your-blog\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_GEOs\"><\/span><strong>#1. GEOs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"has-text-color has-drop-cap has-very-dark-gray-color\">This means your traffic source by geographical location, If you have a good amount of traffic from specific locations let&#8217;s say the USA, The UK, Canada, Germany or other regions that are considered as high-value traffic zones.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">You should be able to charge a bit higher than someone that has traffic that is coming from other GEOs such as Vietnam or Nigeria. This is because traffic from these sources has a higher conversion rates period.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">The secret\u00a0you should know is that All the big advertising giants like Google, Facebook, Bing, and many other\u00a0<a href=\"https:\/\/adstargets.com\/blog\/what-is-ad-network-and-how-it-works\/\">Ad Networks<\/a>\u00a0charge higher ad prices for clicks and impressions coming from those GEOs.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">On the other hand, they also pay publishers higher for clicks and impressions for their traffic coming from those GEOs.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">So, GEOs are very important when it comes to determining <a href=\"https:\/\/adstargets.com\/blog\/calculate-your-advertising-cost-and-roi\/\">the cost of advertising<\/a> on your Ad website or Blog.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Niche\"><\/span><strong>#2. Niche<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"has-text-color has-drop-cap has-very-dark-gray-color\">If your website or Blog has traffic that is coming from a targeted source from people with interest in a particular niche you may consider charging a fairly higher price for your ads.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">This is because this type of traffic will have a higher rate of conversion and more advertisers would want to <a href=\"https:\/\/adstargets.com\/blog\/free-business-advertising-platforms-for-small-businesses\/\">advertise on your website or blog<\/a> especially if the niche is selling very well.<\/p>\n<ul class=\"wp-block-gallery columns-1 is-cropped\">\n<li class=\"blocks-gallery-item\">\n<figure><a href=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2018\/12\/online-advertising-cost-1024x390.png\"><img decoding=\"async\" class=\"wp-image-1063\" src=\"https:\/\/adstargets.com\/blog\/wp-content\/uploads\/2018\/12\/online-advertising-cost-1024x390.png\" alt=\"online advertising cost\" data-id=\"1063\" data-link=\"https:\/\/adstargets.com\/blog\/how-to-determine-advertising-cost-on-your-blog\/online-advertising-cost\/\" \/><\/a><\/figure>\n<\/li>\n<\/ul>\n<p class=\"has-text-color has-very-dark-gray-color\">The perfect example of this may be Sports traffic. If you have massive sports traffic on your website, you should understand most advertisers within this niche will be willing to pay a higher price for your traffic in most cases.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_The_Click_Through_Rate_CTR\"><\/span><strong>#3. The Click Through Rate (CTR)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"has-text-color has-drop-cap has-very-dark-gray-color\">This is the Click-through rate, You will have to try <a href=\"https:\/\/adstargets.com\/blog\/review-of-google-adwords-alternatives-ad-networks\/\">advertising<\/a>\u00a0your own product to ascertain the Ctr of those ads and then make your decision based on that too.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">If your <a href=\"https:\/\/adstargets.com\/blog\/top-tips-for-cheap-online-advertising-for-start-ups\/\">ads display<\/a> on your website or blog has a very high click-through rate, you should consider it as a good indicator and work with it.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">What I mean by this is, Ads with a high Click Through Rate are considered to be a positive sign as it shows such ads are seen by a highly targeted audience which most often leads to higher sales or conversions<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_The_source_of_your_traffic\"><\/span><strong>#4. The source of your traffic\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"has-text-color has-drop-cap has-very-dark-gray-color\">The source of your traffic may also play a key role in determining the <a href=\"https:\/\/adstargets.com\/blog\/how-to-choose-the-best-ppc-ad-network-for-publishers\/\">cost of advertising<\/a> on your website by traffic source, I mean where the majority of your traffic is coming from e.g Organic <a href=\"https:\/\/adstargets.com\/blog\/google-search-console\/\">traffic from search engines<\/a>, Social <a href=\"https:\/\/adstargets.com\/blog\/paid-and-organic-social-media-traffic\/\">media traffic<\/a>, Traffic from email marketing etc.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">Of all those traffic sources, Organic traffic\u00a0may be\u00a0the most unique and profitable traffic source anyone can ever get online.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">If you spent a lot of time doing quality SEO and in the end, you have great results, you can consider looking at the keywords you rank very on and charge approximately what Google is charging for those keywords.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">That way, you will fully\u00a0optimize\u00a0your profit many year or months of search engine\u00a0optimization\u00a0you have been doing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_The_Type_of_Ads\"><\/span><strong>#5. The Type of Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"has-text-color has-drop-cap has-very-dark-gray-color\">Now,\u00a0this is where the Ad price varies. Depending on your advertising technology, If you have potentials for interstitial Ads, <a href=\"https:\/\/adstargets.com\/blog\/effective-banner-design-and-banner-advertising\/\">Banner Ads<\/a>, Text Ads or even In-App ads, You should set the price based on these features.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">You may consider charging more Interstitials ads these Ad types have the ability to capture audience attention more than other Ad type. You may also consider asking for a higher amount on larger <a href=\"https:\/\/adstargets.com\/blog\/targeted-banner-advertising-to-reach-your-audience\/\">banners<\/a> and <a href=\"https:\/\/adstargets.com\/blog\/best-ways-to-monetise-your-blog-traffic\/\">Text Ads<\/a> depending on their appearance on your website.<\/p>\n<h2 class=\"has-text-color has-very-dark-gray-color\"><span class=\"ez-toc-section\" id=\"6_The_Advertising_space\"><\/span><strong>#6. The Advertising space<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"has-text-color has-very-dark-gray-color\">Here you should basically consider asking for\u00a0a price\u00a0based on the space they cover and the position those Ads are placed on your website.<\/p>\n<p class=\"has-text-color has-very-dark-gray-color\">Ads that appear on the top of your website should be\u00a0charged\u00a0differently because your visitors are more likely to see those <a href=\"https:\/\/adstargets.com\/blog\/\">ads<\/a> before other content on your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Cost_of_advertising_broken_down_in_the_infographic\"><\/span><strong>The <a href=\"https:\/\/www.youtube.com\/watch?v=rASNE92nHo0&amp;lc=UgwqiwxE4jH1xKGyxe54AaABAg\" target=\"_blank\" rel=\"noopener\">Cost of advertising<\/a> broken down in the infographic.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Haven&#8217;t had those points, I would want us to take a look at the <a href=\"https:\/\/adstargets.com\/blog\/online-advertising-roi-what-you-need-to-know\/\">cost of advertising<\/a> as distributed nationwide. This price is broken down to give you an approximate figure spent on advertising.<br \/>It will also help you figure out how much you can possibly charge for advertising based on your <a href=\"https:\/\/adstargets.com\/blog\/niche-blogging-will-make-you-a-smart-blogger\/\">niche<\/a> audience size.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i-h1.pinimg.com\/564x\/d0\/d9\/86\/d0d986c45667792b0d4c0a01fb76dd58.jpg\" alt=\"The Cost of Advertising Nationally Broken Down by Medium\" \/><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"has-text-color has-drop-cap has-very-dark-gray-color\">I hope these indicators will help you make a good decision determining how much you can charge for advertising on your blog \ud83d\ude42<\/p>\n<p>Good luck with <a href=\"https:\/\/adstargets.com\/blog\/top-tips-for-cheap-online-advertising-for-start-ups\/\">online advertising<\/a><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated 22\/04\/2025 Online advertising cost calculation can be tricky even for online advertising experts. It seems many ad publishers are finding it difficult to figure out how they should price their ads, here is the question I got this morning from a blogger &#8220;How do you determine a fair price for an ad on your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,38],"tags":[],"class_list":["post-1047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-advertising","category-traffic-monetization"],"_links":{"self":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/1047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/comments?post=1047"}],"version-history":[{"count":6,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/1047\/revisions"}],"predecessor-version":[{"id":23383,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/posts\/1047\/revisions\/23383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media\/8144"}],"wp:attachment":[{"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/media?parent=1047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/categories?post=1047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adstargets.com\/blog\/wp-json\/wp\/v2\/tags?post=1047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}