How to Choose The Best PPC Ad Network for Publishers

How to Choose The Best PPC Ad Network for Publishers

Pay per click Ad network also knowns as PPC ad network or PPC advertising Networks are all online ad networks used by both publishers and advertisers around the world for buying and selling traffic.

Some of the CPC advertising networks also implement other advertising bidding systems such as CPM which is the cost per 1000 impressions which is preferred by a lot of publishers. Some advertisers and publishers these days are so interested in CPM Ads which is seen in the rise of CPM advertising and on the Publishers side demanding more CPM Ads for monetizing.

The questing which is always asked by publishers and advertisers most often is, What is the best PPC Ad Network? This question should not be complicated at all but in reality, It is somehow complicated. The reason is, it depends on who is asking this question (Advertiser or Publisher).

In this post, we want to address this question by taking into account the person asking this question is a publisher who’s main goal is to monetize his or her Blog or Website’s traffic.

So let’s get on it…

What is the best PPC Ad Network for Publishers?

The best PPC Ad network for publishers can be categorized by the following qualities

High paying PPC Ad Network: Ad networks that pay publishers high PPC rates should be every publisher’s target. This is because most publisher’s primary objective is to make money blogging which means they need PPC Ad networks that are not so greedy but also understand that publishers need to be paid fairly and decent commissions.

Some of the top advertising networks in most cases are not the highest paying advertising networks which make them top advertising networks in terms of size, the share of the market and revenue. Sometimes the top advertising networks may be the ones in your country or the ones that serve PPC or CPM Ad within your geographical location.

Since we are more concern about the PPC Ad Network for publishers in this blog post, here are few PPC Ad Networks that pay high PPC rates.

  1. Media.net
  2. AdsTargets
  3. Google AdSense
  4. RevContent
  5. Propeller Ads
  6. Amazon products Ads

The above Ad networks are known to be the among the best PPC Ad Networks for publishers. Even though some of them have different requirements of accepting publishers, you can still give it a try by trying them out.

PPC Ad Network

How to choose the best PPC Ad Networks for publishers?

As a publisher, making this choice is sometimes not easy. However, there are few things to consider when choosing a PPC Ad Network to monetize your traffic. The ideal PPC Ad Network should be able to accommodate your Blog or website traffic and accept you as a publisher. that’s the first thing you should consider before even signup.

First, ask your self, will they accept the quality of my traffic. This question is important because as you know, not all PPC Ad networks will accept all publishers. Sometimes, it’s because of the quality of your traffic, your content and content language and in most cases the amount of traffic you have coming to your Blog or website daily.

Here are few questions and things you should know and about the PPC Ad Network you are signing up for

  • How much traffic will be acceptable for the PPC Ad Network?
  • Does your content match their requirements?
  • How much do they pay for PPC Ads?
  • How much their payment threshold?
  • Do the PPC Ad Network support your payment system (Paypal, Wire transfer etc)
  • The reputation of the PPC Ad Network

If you can answer YES or give thumbs up for all the above questions, then you should consider such PPC Ad Network as your best choice.

What publishers need to know about online advertising network payments

The online advertising network is also known as an online ad network or Networks is simply other advertising businesses looking to connect advertisers with publishers for easy advertising and monetizing purposes. An online advertising network or Networks care about creating the bridge needed by both parties both to sell and buy traffic also they care about the growth of their business.

An online advertising network makes money when advertisers pay and create ads which are then shared on publishers websites and blogs. the revenue generated here is shared among the online advertising network and the publisher. However, this is where the online advertising network has the power to decide how much commision it shares with the publishers.


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For publishers, it is very important for them to make money which makes sense for them to join an online advertising network that at least pays high commissions. the truth of the matter is that, without the publishers, an online advertising network won’t be able to make money that much so it should be willing to pay publishers high rates so they can stay for the benefit of both parties.

Even though the online advertising network has a lot of costs to take care of such as administrative cost, employees, server maintenance and all that, it should still be able to fairly pay publishers. This is one of the primary goals of AdsTargets.

We at AdsTargets, we hope to be the highest paying Ad Network for publishers worldwide and we are working hard to achieve this goal.

What publishers need to know about CPM advertising and PPC Advertising

Publishers, as well as advertisers, need to understand what is CPM advertising and PPC Advertising before venturing into to start both CPM advertising and PPC advertising.

The simple explanation for these two advertising terms are simply the differences that exist between their pricing models. For CPM advertising, the advertiser is charged a certain amount of money, for example, $4 per 1000 unique views or impressions. At the same time, the publisher that choose to monetize with CPM advertising is also paid per 1000 impressions or views a certain amount, for example, $4.

For PPC advertising, the advertiser is charged per each click a certain amount, let’s say for example $0.5 per click, the same applies to a publisher that choose to monetize through PPC pricing model, they are paid per each click that comes from their traffic. That’s simply how CPM advertising and PPC advertising works for both publishers and advertisers.

Ad networks for advertisers

Even though this post is more about publishers, advertisers are also advertiser to scrutinize the so-called ad networks for advertisers before signing up for advertising. There are a lot of ad networks for advertisers for advertisers out there that claim to have all the best and up to date features while is not true in most of the cases.

Our advice here is simple and targeted specifically for advertisers, Be aware of the Ad Network for advertisers you choose to join and entrust your advertising to them.

Conclusions

As a publisher, we hope this will guide you in making the right decision when it comes to choosing an Ad Network to monetize your traffic. It is imperative you consider asking your self those questions we raise above in the article.

Again, If you are happy with your current Ad Network, please we will be happy to hear your story in the comment section of this post.

Good luck with Ad publishing