How to determine advertising cost on your Blog

How to determine advertising cost on your Blog

Online advertising cost calculation can be tricky even for online advertising experts.

It seems many ad publishers are finding it difficult to figure out how they should price their ads, here is the question I got this morning from a blogger “How do you determine a fair price for an ad on your website

My answer to this questions goes like this…

First of all, this was a great online advertising question which most bloggers or people willing to sell their traffic should be asking. Online advertising is always are tricky business both for online advertisers and Ad publishers.

It is even harder for Ad publishers to determine advertising cost that will be considered fair for them and to those buying the traffic. Publishers have become aware of the potentials online advertising has and want to take good advantage and the opportunities it presents by converting their Blogs or websites to Ad sites

When I received this question on Quora, I decided to answer in more details to help others understand how they can determine advertising cost on their Ad sites so it will be fair for both parties.

Here are the few but very important things you need to consider when asking for advertising cost on your blog or website.

The indicators to evaluate a fair price for ads on your website or blog should be as follows

Online advertising cost

If you have good traffic and want to monetize your traffic for a fairly high price, Use these tips and indicators to determine your advertising cost.

Eugene Agoh

GEOs

This means your traffic source by geographical location, If you have a good amount of traffic from specific locations lets say the USA, The UK, Canada, Germany or other regions that are considered as high-value traffic zones.

You should be able to charge a bit higher than someone that has traffic that is coming from other GEOs such as Vietnam or Nigeria. This is because traffic from these sources has higher conversion rates period.

The secret you should know is that All the big advertising giants like Google, Facebook, Bing, and many other Ad Networks charge higher ad prices for clicks and impressions coming from those GEOs.

On the other hand, they also pay publishers higher for clicks and impressions for their traffic coming from those GEOs.

So, GEOs are very important when it comes to determining the cost of advertising on your Ad website or Blog.

Niche

If your website or Blog has traffic that is coming from a targeted source from people with interest in a particular niche you may consider charging a fairly higher price for your ads.

This is because this type of traffic will have a higher rate of conversion and more advertisers would want to advertise on your website or blog especially if the niche is selling very well.

The perfect example of this maybe Sports traffic. If you have massive sport traffic on your website, you should understand most advertisers within this niche will be willing to pay a higher price for your traffic in most cases.

The Click Through Rate (CTR)

This is the Click through rate, You will have to try advertising your own product to ascertain the Ctr of those ads and then make your decision based on that too.

If your ads display on your website or Blog has a very high click-through rate, you should consider it as a good indicator and work with it.

What I mean by this is, Ads with high Click Through Rate are considered to be a positive sign as it shows such ads are seen by the highly targeted audience which most often leads to higher sales or conversions

The source of your traffic 

The source of your traffic may also play a key role in determining the cost of advertising on your website and by traffic source, I mean where the majority of your traffic is coming from e.g Organic traffic from search engines, Social media traffic, Traffic from email marketing etc.

Of all those traffic sources, Organic traffic may be the most unique and profitable traffic source anyone can ever get online.

If you spent a lot of time doing quality SEO and at the end, you have great results, you can consider looking at the keywords you rank very on and charge approximately what Google is charging for those keywords.

That way, you will fully optimize your profit many year or months of search engine optimization you have been doing.

The Type of Ads

Now, this is where the Ad price varies. Depending on your advertising technology, If you have potentials for interstitial Ads, Banner Ads, Text Ads or even In-App ads, You should set the price based on these features.

You may consider charging more Interstitials ads these Ad types have the ability to capture audience attention more than another Ad type. You may also consider asking for a higher amount on larger banners and Text Ads depending on their appearance on your website.

The Advertising space

Here you should basically consider asking for a price based on the space they cover and the position those Ads are placed on your website.

Ads that appear on the top of your website should be charged differently because your visitors are more likely to see those ads before other content on your website.

The Cost of advertising broken down in the infographic.

Haven’t had those points, I would want us to take a look at the cost of advertising as distributed nationwide. This price is broken down to give you an approximate figure spent on advertising.

It will also help you figure out how much you can possibly charge for advertising based on your niche audience size.

The Cost of Advertising Nationally Broken Down by Medium

Conclusion

I hope these indicators will help you make a good decision determining how much you can charge for advertising on your blog 🙂

Good luck with online advertising

Top Tips for Cheap Online Advertising for Start-ups

Top Tips for Cheap Online Advertising for Start-ups

Cheap online advertising is crucial for start-ups to compete and survives online. Given the highly competitive nature of online businesses nowadays, It is very important for startups to use their financial resources in a manner it will have high ROI. If you think about, Many startups are not able to survive online. The reasons behind these are simple, lack of finance and business strategy which both have a correlation to the cost of online advertising

In this post, we focus on laying out best practices startups will be able to combine limited financial resources with online marketings strategies to compete with the big brands and survive online especially with cheap and effective online advertising.

If you are ready for the great tips for Cheap Online Advertising, let’s jump into it.

Find your customers platforms

One of the most important things to ensure cheap online advertising is to first figure out which of the platforms your potential customers are spending most of their time on the internet. knowing which platforms they use the most will help you target them in the most efficient way which will significantly reduce your cost of advertising

This is because, when you target the right people online, you save all the cost of showing your ads to people that don’t need them and show those ads more to people that need them. Even you this might sound new to you, it is one of the best practices to save your cost of online advertising. 

Advertise on platforms with your customers    

Here is the second step on your way to cheap online advertising. Once you are able to know where your potential customers are spending most of their time, You will have to check all the advertising options such platforms offers. For instance, let’s say you found out your potential customers spend more time on Linkedin. It might be that most of them are professionals in various fields and choose LinkedIn as their social media platform.

Now, You have to analyze all the advertising options or solutions offered by Linkedin that work best for your type of audience. It might be direct inbox message that gets their attention or in the group post. How do you know what works best for your target audience? by doing some simple online research, you will be able to see what other expert recommends.

Determine the size of your target audience

Here you have to figure the number of people you want to reach. This will have a significant impact on your advertising budget so, from the get-go, you have figure how many people you want to reach based the amount of money you are willing to spend on your advertising campaign which is your advertising cost.  

The benefit of doing this helps you scale down your target to a very specific number you need and left out the larger number of audience that is not needed for your advertising campaign. It ensures each of your dollar spent has ROI on it and lead to cheap online advertising. It is also a good practice to frame and keep the size of your audience in check.

Target them based on their demographics

Demographic targeting is another important tool used by smart internet marketers and startups that need cheap online advertising. The good news is that almost all the Ad Networks provide advertisers with the option to target audience based on their demographics. This means understanding the age bracket of your target audience, their race, gender, education status, relationship status etc.

Cheap Online advertising by demographics

The benefits are numerous. apart from making sure your ads reach only the right people, it also saves you a lot of money and with time, get you a precise data on the demographics that convert the most. This help in your subsequent advertising.

With demographic targeting, you eliminate the possibility of serving ads to demographics that don’t need your ads and concentrate on the only ones that need your ads which again have a significant effect on your advertising cost.  

Target them based on geographical location

The nature and location of your business play a vital role here. If your business is local, you will need to target your Ads in a specific town or city or even county or IP. It is important to know where your customers are leaving or located so you won’t generally target Ads that will eat up some of your advertising budgets or exceed your advertising cost.

Doing this will limit your ads from showing in locations outside your business area or customer base location. By preventing your Ads to show on unwanted locations, you will control your advertising budget and make sure it’s spent as supposed.

If your business is national or international, you will need some extra audience analysis for example by using Facebook audience insight, you will know which locations your customers are located and target them based on their specific locations.

Time zone targeting will lead to cheap online advertising

Time timing is very important as well, this is because when you target Ads without taking into consideration when your customers are active, you end up showing Ads at times when your potential customers are sleeping costing you more money. If you are not so sure of the time location where you want to target Ads, it is better to check or ask Google the time zones in the locations you want to target before you start showing Ads in those locations.

Targeting your customers from morning till 10 PM and exclusive of Saturday and Sunday, in my opinion, will be the most appropriate rather than showing ads 24hours, seven days a week. In most cases, your customers maybe sleeping after 10 PM and during the weekend spending time with their families which means less engagement with your Ads.

Mobile advertising 

Consider making mobile advertising a priority. this because it has a lot of potentials to boost your exposure and increase sales and conversions.

SInce 2015, mobile advertising has to be on a very high growth contributing massive advertising income for advertising giants like Googe and Facebook. also, it might interest you to know that, apart from making mobile a ranking factor, searches on mobile devices has also surpassed searches don in desktops. this why you should consider mobile advertising as a priority.

Recommended Ad Networks for cheap online advertising

AdsTargets is ours and we recommend you start advertising with AdsTargets for the following reasons

  • Our advertising solutions are simply awesome and cheap.
  • Everything thing you have on Google Adsense is made even easier here 
  • We automatically scale and optimize your Ads to reach only the right people 
  • All Ad types are here for you
  • We are global and local
  • We charged based on CPC and CPM
  • We run on all devices
  • We care about your success

Start Advertising with AdsTargets today

Conclusions

We hope these few tips will guide and help startups to minimize their cost of advertising. It is crucial for successful online advertising which most startups depend in for survival. cheap online advertising can really be profitable if managed very well, unfortunately, most startups are not able to do this which in must cased cause their early bankruptcy. 

We recommend these tips to help startups succeed in a very highly competitive market. our knowledge may be limited and we ask you to contribute to these tips in the comment section so we can update this article to help online advertisers have more successful online advertising campaigns.