How to determine advertising cost on your Blog

How to determine advertising cost on your Blog

Online advertising cost calculation can be tricky even for online advertising experts. It seems many ad publishers are finding it difficult to figure out how they should price their ads, here is the question I got this morning from a blogger “How do you determine a fair price for an ad on your website

My answer to this questions goes like this…

First of all, this was a great online advertising question which most bloggers or people willing to sell their traffic should be asking. Online advertising is always are tricky business both for online advertisers and Ad publishers.

It is even harder for Ad publishers to determine advertising cost that will be considered fair for them and to those buying the traffic. Publishers have become aware of the potentials online advertising has and want to take good advantage and the opportunities it presents by converting their Blogs or websites to Ad sites

When I received this question on Quora, I decided to answer in more details to help others understand how they can determine advertising cost on their Ad sites so it will be fair for both parties.

Here are the few but very important things you need to consider when asking for advertising cost on your blog or website.

The indicators to evaluate a fair price for ads on your website or blog should be as follows

Online advertising cost

If you have good traffic and want to monetize your traffic for a fairly high price, Use these tips and indicators to determine your advertising cost.

Eugene Agoh

GEOs

This means your traffic source by geographical location, If you have a good amount of traffic from specific locations lets say the USA, The UK, Canada, Germany or other regions that are considered as high-value traffic zones.

You should be able to charge a bit higher than someone that has traffic that is coming from other GEOs such as Vietnam or Nigeria. This is because traffic from these sources has higher conversion rates period.

The secret you should know is that All the big advertising giants like Google, Facebook, Bing, and many other Ad Networks charge higher ad prices for clicks and impressions coming from those GEOs.

On the other hand, they also pay publishers higher for clicks and impressions for their traffic coming from those GEOs.

So, GEOs are very important when it comes to determining the cost of advertising on your Ad website or Blog.

Niche

If your website or Blog has traffic that is coming from a targeted source from people with interest in a particular niche you may consider charging a fairly higher price for your ads.

This is because this type of traffic will have a higher rate of conversion and more advertisers would want to advertise on your website or blog especially if the niche is selling very well.

The perfect example of this maybe Sports traffic. If you have massive sport traffic on your website, you should understand most advertisers within this niche will be willing to pay a higher price for your traffic in most cases.

The Click Through Rate (CTR)

This is the Click through rate, You will have to try advertising your own product to ascertain the Ctr of those ads and then make your decision based on that too.

If your ads display on your website or Blog has a very high click-through rate, you should consider it as a good indicator and work with it.

What I mean by this is, Ads with high Click Through Rate are considered to be a positive sign as it shows such ads are seen by the highly targeted audience which most often leads to higher sales or conversions

The source of your traffic 

The source of your traffic may also play a key role in determining the cost of advertising on your website and by traffic source, I mean where the majority of your traffic is coming from e.g Organic traffic from search engines, Social media traffic, Traffic from email marketing etc.

Of all those traffic sources, Organic traffic may be the most unique and profitable traffic source anyone can ever get online. If you spent a lot of time doing quality SEO and at the end, you have great results, you can consider looking at the keywords you rank very on and charge approximately what Google is charging for those keywords.

That way, you will fully optimize your profit many year or months of search engine optimization you have been doing.

The Type of Ads

Now, this is where the Ad price varies. Depending on your advertising technology, If you have potentials for interstitial Ads, Banner Ads, Text Ads or even In-App ads, You should set the price based on these features.

You may consider charging more Interstitials ads these Ad types have the ability to capture audience attention more than another Ad type. You may also consider asking for a higher amount on larger banners and Text Ads depending on their appearance on your website.

The Advertising space

Here you should basically consider asking for a price based on the space they cover and the position those Ads are placed on your website.

Ads that appear on the top of your website should be charged differently because your visitors are more likely to see those ads before other content on your website.

The Cost of advertising broken down in the infographic.

Haven’t had those points, I would want us to take a look at the cost of advertising as distributed nationwide. This price is broken down to give you an approximate figure spent on advertising. It will also help you figure out how much you can possibly charge for advertising based on your niche audience size.

The Cost of Advertising Nationally Broken Down by Medium

Conclusion

I hope these indicators will help you make a good decision determining how much you can charge for advertising on your blog 🙂

Good luck with online advertising

How to Calculate Your Advertising Cost and  Advertising ROI

How to Calculate Your Advertising Cost and Advertising ROI

The advertising cost calculator is what you need before jumping into online advertising campaign of any sought. Unfortunately, many business owners and companies struggle with it. Understanding how to calculate your advertising cost will determine how much you need to spend on a particular campaign and the profit that will come with those Ads.

The benefits that come with effective advertising cost calculation are many and determine how much you need to spend to break even point on your yearly advertising budget. 

In this post, we are going to discuss all the strategies you need to effectively determine your advertising cost and your advertising ROI from each of your advertising campaigns. having said that, let’s jump into it.

First, we are going to start with the basic definitions of the key terms to make things easy for you to understand.

What is advertising cost calculator? 

An advertising cost calculator is a simple tool that helps both individuals and businesses to calculate their actual advertising cost for a certain fiscal year in order to determine how much money they have actually spent or will spend on subsequent advertising campaigns.

These tools are also capable of making projections on the possible ROI which most consider as the profit from those advertising campaigns.

In addition, when calculating advertising cost, one must take into consideration the following.

  • The projected budget for the Advertising
  • The expected CPC and CPM costs e.g ($2 per CPC and $5 per CPM)
  • The targeted conversion rate of the advertising campaign
  • The average sale price of products and how each customer worth
  • The conversion rate (What percentage of those customers will be converted)

The final results of these projections will be summarized into the number of clicks, the number leads, the actual cost of CPC and CPM, the click-through rates (CTRs) etc. Those projections will help a business systematically enhance their advertising strategy. 

What is Advertising cost? 

In the most simple terms, we define cost as the total monetary value or the amount of money expended to acquire goods or services. In business, costs are assigned to various goods and services acquired by a business over time to determine the true value of those products and their expected value or depreciation over a period of time. consequently, we define the advertising cost here as..

Advertising cost is the amount of money a business or an individual spent on advertising campaigns over a period of time. For instance, a particular business may assign or budget $5,000 for Facebook advertising, $6,000 for Google Advertising and maybe $3,000 for TV and Radio advertising all in a one-year advertising budget. 

Summing all that up will give you the total amount the company is willing to spend on advertising in that fiscal year which will be as follows ($5,000 + $6,000 + $3,000  = $14,000). Now, $14,000 here is considered the advertising cost the company is willing to invest in advertising in one year.   

You may also like to read: Top tips for effective mobile advertising

what is Advertising ROI?

Wikipedia defined Return on investment (ROI) as the ratio between the net profit and cost of investment resulting from an investment of some resources. In other words, ROI is basically Return On Investment. The makes Advertising ROI the return on investment of the money spend on advertising.

Even though you may see or hear of ROI many times but it simply means “what you get from an investment” It may be seen by many as the profit derived from a particular investment while others may see it as the net profit you get after deducting the total amount of the investment cost in a particular project or an advertising. 

How is ROI Calculated? 

There is one formula used in calculating return on investment mostly everywhere. This is because ROI is an internationally recognized and used indicator to evaluate the gain on investment both in small and big businesses. To some extent let’s say investment projects are declared successful only when their ROI is evaluated and determined. 

Return on investment, or ROI, is the ratio of a profit or loss made in a fiscal year expressed in terms of investment and shown as a percentage of increase or decrease in the value of the investment during the year in question. The basic formula for ROI is ROI = Net Profit / Total Investment * 100. Or you can use the following ROI formula

 

Calculating advertising cost ROI

How to calculate adverting ROI

So now you know the basic formula to calculate ROI. we will now proceed to show you how you can actually calculate your ROI on advertising.

Using the same figures we used previously, ($5,000 + $6,000 + $3,000  = $14,000). We can calculate this in a simple way to determine the actual Return on Investment of the $14,000. Since we don’t have the net profit along with the $14,000 advertising cost, we can only assume that after spending $14,000, We gain $67,000 in revenue. 

The $67,000 gained from advertising on the various forum was able to increase our revenue by $67,000. Now having this figure, we calculate the advertising ROI as follows. First, we say $67,000 – $14,000 = $53,000 which now becomes our Net profit. Now let’s take the Net profit of $53,000 / $14,000 * %100 = %378.571 ROI. In this case, our ROI is %378.571. This is how most online advertising campaigns ROI is calculated.

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Now I believe you have a full understanding of ROI and calculating ROI. The most important thing you need to know is that when it comes to advertising in the business perspective, we calculate things a bit different from the business perspective to truly arrive at the cost of advertising and the true advertising ROI. This simply means that we have to consider other costs involved such as the cost of goods sold, our fixed cost and deduct that from the initial ROI.

We demonstrate how this is actually calculated using Jeff Sauer’s example in the image below

ROI and Advertising cost calculator

AdsTargets advertising cost and ROI calculation

Calculating cost per click CPC ROI campaigns

Calculating ROI on CPC campaigns is simple but first, you need to determine the cost of the CPC. In this case, let’s say you agree to pay $0.50 per each click on your Google or Facebook Ads, On that particular campaign you end up have about 2,000 clicks for the entire campaign of one week. 

Now, you will simply have to multiply $0.50 by 2,000 which will give you $1000. $1,000 here is the cost of this particular CPC campaign. So, after spending $1,000 running your campaign, you were able to make sales worth $10,000 within that week. Having these figures will make things easy for you to determine the ROI of this CPC campaign and this is how you will get that. 

Cheap Banner advertising

Cheap online advertising

First, Input the revenue generated during the campaign which is $10,000, deduct the cost of running the Ad which is $2,000 and you will arrive at $8,000. Now, in many cases, some marketers will consider $8,000 as the ROI on this campaign. However, In the business world, you are far from the true ROI.

The true ROI of this campaign will be calculated by taking the $8,000 which is the net profit and deduct the cost $2,000 and then dividing by the initial cost of the CPC ad which is $2,000. The answer here is always expressed in percent as you will have to multiply your answer by %100.

Also, You will have to consider deducting other expenses that come with the Ads such as the advertising agency that help you run the Ads, cost of goods sold etc. this will help in giving more accurate ROI of your campaigns  

Calculating CPM cost per 1000 impressions ROI

Using simple Advertising cost calculator will help you calculate CPM ROI. The application of the same method and formula applied in the CPC above. The difference is that CPM ads costs are based on 1000 impressions or 1000 views per the agreed amount. It might be that you agreed to pay $5 per every 1000 impressions or views during the advertising campaign.

So, if you end up getting 200,000 impressions per one-week ad campaign, you will have to multiply 200,000 impressions by $5 which will give you the cost of $1,000. Take into account that $5 is for every 1000 impressions or views. Understand how to calculate that will enable you to apply the above formula and determine your true ROI on your CPM campaign.

How to calculate Profit from the advertising campaign

Many marketers use online advertising cost calculators to determine their profit from advertising. However, many of those Advertising cost calculators have very basic formulas that only subtract the cost of advertising from the revenue generated during those Ads. This method does not give an accurate representation of the situation. 

It only shows the net profit derived from that Ad campaign. The best way to determine the profit generated from a particular advertising campaign would be to consider all the cost associated with the ad campaign.

Costs such as the cost of goods sold, fixed cost, cost of service rendered, the cost of advertising agencies if any etc. All these costs need to be deducted from the net profit generated from the Ad campaigns.

Using the above ROI formula will help a long way in determining the actual cost profit and ROI on advertising campaigns.

How to profit from Advertising

Most companies advertise to increase their profit margin,  However, very often you found out that is not the case, even though some advertise for exposure, the long-term goal is to attract customers and expand their sales in order to increase their revenue and profit.

Now that you understand how important profit is to advertising, how do you profit from advertising should be the main focus of your advertising? Below we outline a few but effective tips you need to profit from your advertising.

  • Research and know which platform your target audience are spending most of their time
  • Determine your Advertising budget and duration you will run your Ads
  • Determine your desired cost per CPM and CPC and make sure is always average or below average
  • Customize your Ads to show on specific devices, time and location 
  • Always monitor your Click through rate (CTR) to make sure is above average

The above-listed tips will reduce unnecessary cost and deliver your ads to only your potential customers. This will increase your conversion rate, increase your sales and ultimately your profit. See some more tips in the video below.

Conclusions

Advertising can be potentially profitable for businesses if only it’s done right. The profitability is determined only when the true ROI is known. We encourage all advertisers to take this serious and always make sure they calculate their advertising ROI before carrying on with their Advertising campaigns. If you have other tips on how to improve advertising profits, please let us know in the comment section of this post.