Paid traffic: How to get targeted paid traffic
16th July 2021
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Ad viability is a serious topic for both advertisers and publishers across the advertising industry. It is estimated that the average ad view for an
Return on Ad Spend (ROAS) Google Ads Complete Guide
31st August 2020
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Understanding keys advertising metrics enhance your ad campaigns performance and ensure your ads bring in high ROI. One of the key metrics is the return
Top 15 Advertising Ideas for online businesses
25th August 2020
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Online business or e-business refers generically to all activities of economic interest that may take place through the Internet and other telematic networks. Setting up
Understanding CPC and CPM Pricing
20th August 2020
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In the world of performance marketing, there are different ways to buy media (CPC and CPM, CPA, CPL, etc.) and it is essential to have
Complete Guide To Lead Generation Ads Facebook
18th August 2020
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What is actually Lead generation Ads Facebook: we hear this marketing term more and more, but what does it represent? The term lead indicates a
Brand Marketing: All The Amazing Details You Need To Know
11th August 2020
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Brand Marketing is a marketing technique used by companies to create the desired image of a product or company in the consumer’s mind. Branding is
LinkedIn Ads: Ad Types, Cost And Tips Running Successful Ad Campaigns
10th August 2020
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There is always a bit of scepticism when you mention LinkedIn Ads on the sidelines of a project. “LinkedIn Advertising is expensive.” It can be:
Content Sponsorship: All you Need to Know
8th August 2020
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Content sponsorships began in the late 1970s and quickly became an increasingly used communication tool in planning external relations. Sponsorships, therefore, constitute a way to
Top Instagram Ad Templates you need to use
4th August 2020
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If your target audience uses Instagram a lot, advertising on Instagram is an obligation. Your job as a business owner is to reach out to
Top 10 Business branding tips you need to know
4th August 2020
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Businesses over the years have engaged in strategic branding both online and offline to improve their brand reputation and recognition. However, there are specific business