Online advertising cost calculation can be tricky even for online advertising experts. It seems many ad publishers are finding it difficult to figure out how they should price their ads, here is the question I got this morning from a blogger “How do you determine a fair price for an ad on your website
My answer to this questions goes like this…
First of all, this was a great online advertising question which most bloggers or people willing to sell their traffic should be asking. Online advertising is always are tricky business both for online advertisers and Ad publishers.
It is even harder for Ad publishers to determine advertising cost that will be considered fair for them and to those buying the traffic. Publishers have become aware of the potentials online advertising has and want to take good advantage and the opportunities it presents by converting their Blogs or websites to Ad sites
When I received this question on Quora, I decided to answer in more details to help others understand how they can determine advertising cost on their Ad sites so it will be fair for both parties.
Here are the few but very important things you need to consider when asking for advertising cost on your blog or website.
The indicators to evaluate a fair price for ads on your website or blog should be as follows
If you have good traffic and want to monetize your traffic for a fairly high price, Use these tips and indicators to determine your advertising cost.
This means your traffic source by geographical location, If you have a good amount of traffic from specific locations lets say the USA, The UK, Canada, Germany or other regions that are considered as high-value traffic zones.
You should be able to charge a bit higher than someone that has traffic that is coming from other GEOs such as Vietnam or Nigeria. This is because traffic from these sources has higher conversion rates period.
The secret you should know is that All the big advertising giants like Google, Facebook, Bing, and many other Ad Networks charge higher ad prices for clicks and impressions coming from those GEOs.
On the other hand, they also pay publishers higher for clicks and impressions for their traffic coming from those GEOs.
So, GEOs are very important when it comes to determining the cost of advertising on your Ad website or Blog.
If your website or Blog has traffic that is coming from a targeted source from people with interest in a particular niche you may consider charging a fairly higher price for your ads.
This is because this type of traffic will have a higher rate of conversion and more advertisers would want to advertise on your website or blog especially if the niche is selling very well.
The perfect example of this maybe Sports traffic. If you have massive sport traffic on your website, you should understand most advertisers within this niche will be willing to pay a higher price for your traffic in most cases.
The Click Through Rate (CTR)
This is the Click through rate, You will have to try advertising your own product to ascertain the Ctr of those ads and then make your decision based on that too.
If your ads display on your website or Blog has a very high click-through rate, you should consider it as a good indicator and work with it.
What I mean by this is, Ads with high Click Through Rate are considered to be a positive sign as it shows such ads are seen by the highly targeted audience which most often leads to higher sales or conversions
The source of your traffic
The source of your traffic may also play a key role in determining the cost of advertising on your website and by traffic source, I mean where the majority of your traffic is coming from e.g Organic traffic from search engines, Social media traffic, Traffic from email marketing etc.
Of all those traffic sources, Organic traffic may be the most unique and profitable traffic source anyone can ever get online. If you spent a lot of time doing quality SEO and at the end, you have great results, you can consider looking at the keywords you rank very on and charge approximately what Google is charging for those keywords.
That way, you will fully optimize your profit many year or months of search engine optimization you have been doing.
The Type of Ads
Now, this is where the Ad price varies. Depending on your advertising technology, If you have potentials for interstitial Ads, Banner Ads, Text Ads or even In-App ads, You should set the price based on these features.
You may consider charging more Interstitials ads these Ad types have the ability to capture audience attention more than another Ad type. You may also consider asking for a higher amount on larger banners and Text Ads depending on their appearance on your website.
The Advertising space
Here you should basically consider asking for a price based on the space they cover and the position those Ads are placed on your website.
Ads that appear on the top of your website should be charged differently because your visitors are more likely to see those ads before other content on your website.
The Cost of advertising broken down in the infographic.
Haven’t had those points, I would want us to take a look at the cost of advertising as distributed nationwide. This price is broken down to give you an approximate figure spent on advertising. It will also help you figure out how much you can possibly charge for advertising based on your niche audience size.
I hope these indicators will help you make a good decision determining how much you can charge for advertising on your blog 🙂
Pay per click Ad network also knowns as PPC ad network or PPC advertising Networks are all online ad networks used by both publishers and advertisers around the world for buying and selling traffic.
Some of the CPC advertising networks also implement other advertising bidding systems such as CPM which is the cost per 1000 impressions which is preferred by a lot of publishers. Some advertisers and publishers these days are so interested in CPM Ads which is seen in the rise of CPM advertising and on the Publishers side demanding more CPM Ads for monetizing.
The questing which is always asked by publishers and advertisers most often is, What is the best PPC Ad Network? This question should not be complicated at all but in reality, It is somehow complicated. The reason is, it depends on who is asking this question (Advertiser or Publisher).
In this post, we want to address this question by taking into account the person asking this question is a publisher who’s main goal is to monetize his or her Blog or Website’s traffic.
So let’s get on it…
What is the best PPC Ad Network for Publishers?
The best PPC Ad network for publishers can be categorized by the following qualities
High paying PPC Ad Network: Ad networks that pay publishers high PPC rates should be every publisher’s target. This is because most publisher’s primary objective is to make money blogging which means they need PPC Ad networks that are not so greedy but also understand that publishers need to be paid fairly and decent commissions.
Some of the top advertising networks in most cases are not the highest paying advertising networks which make them top advertising networks in terms of size, the share of the market and revenue. Sometimes the top advertising networks may be the ones in your country or the ones that serve PPC or CPM Ad within your geographical location.
Since we are more concern about the PPC Ad Network for publishers in this blog post, here are few PPC Ad Networks that pay high PPC rates.
The above Ad networks are known to be the among the best PPC Ad Networks for publishers. Even though some of them have different requirements of accepting publishers, you can still give it a try by trying them out.
How to choose the best PPC Ad Networks for publishers?
As a publisher, making this choice is sometimes not easy. However, there are few things to consider when choosing a PPC Ad Network to monetize your traffic. The ideal PPC Ad Network should be able to accommodate your Blog or website traffic and accept you as a publisher. that’s the first thing you should consider before even signup.
First, ask your self, will they accept the quality of my traffic. This question is important because as you know, not all PPC Ad networks will accept all publishers. Sometimes, it’s because of the quality of your traffic, your content and content language and in most cases the amount of traffic you have coming to your Blog or website daily.
Here are few questions and things you should know and about the PPC Ad Network you are signing up for
How much traffic will be acceptable for the PPC Ad Network?
Does your content match their requirements?
How much do they pay for PPC Ads?
How much their payment threshold?
Do the PPC Ad Network support your payment system (Paypal, Wire transfer etc)
The reputation of the PPC Ad Network
If you can answer YES or give thumbs up for all the above questions, then you should consider such PPC Ad Network as your best choice.
What publishers need to know about online advertising network payments
The online advertising network is also known as an online ad network or Networks is simply other advertising businesses looking to connect advertisers with publishers for easy advertising and monetizing purposes. An online advertising network or Networks care about creating the bridge needed by both parties both to sell and buy traffic also they care about the growth of their business.
An online advertising network makes money when advertisers pay and create ads which are then shared on publishers websites and blogs. the revenue generated here is shared among the online advertising network and the publisher. However, this is where the online advertising network has the power to decide how much commision it shares with the publishers.
Want to start monetizing your traffic?Click hereto Join us and start today
For publishers, it is very important for them to make money which makes sense for them to join an online advertising network that at least pays high commissions. the truth of the matter is that, without the publishers, an online advertising network won’t be able to make money that much so it should be willing to pay publishers high rates so they can stay for the benefit of both parties.
Even though the online advertising network has a lot of costs to take care of such as administrative cost, employees, server maintenance and all that, it should still be able to fairly pay publishers. This is one of the primary goals of AdsTargets.
We at AdsTargets, we hope to be the highest paying Ad Network for publishers worldwide and we are working hard to achieve this goal.
What publishers need to know about CPM advertising and PPC Advertising
Publishers, as well as advertisers, need to understand what is CPM advertising and PPC Advertising before venturing into to start both CPM advertising and PPC advertising.
The simple explanation for these two advertising terms are simply the differences that exist between their pricing models. For CPM advertising, the advertiser is charged a certain amount of money, for example, $4 per 1000 unique views or impressions. At the same time, the publisher that choose to monetize with CPM advertising is also paid per 1000 impressions or views a certain amount, for example, $4.
For PPC advertising, the advertiser is charged per each click a certain amount, let’s say for example $0.5 per click, the same applies to a publisher that choose to monetize through PPC pricing model, they are paid per each click that comes from their traffic. That’s simply how CPM advertising and PPC advertising works for both publishers and advertisers.
Ad networks for advertisers
Even though this post is more about publishers, advertisers are also advertiser to scrutinize the so-called ad networks for advertisers before signing up for advertising. There are a lot of ad networks for advertisers for advertisers out there that claim to have all the best and up to date features while is not true in most of the cases.
Our advice here is simple and targeted specifically for advertisers, Be aware of the Ad Network for advertisers you choose to join and entrust your advertising to them.
As a publisher, we hope this will guide you in making the right decision when it comes to choosing an Ad Network to monetize your traffic. It is imperative you consider asking your self those questions we raise above in the article.
Again, If you are happy with your current Ad Network, please we will be happy to hear your story in the comment section of this post.
Adsense alternative ad networks for publishers are many nowadays. Publishers search the web every day looking for Google Adsense alternatives in order to monetize their traffic. However, a simple search could return millions of results for keywords such as “Best Adsense alternative ad network”. “Alternative Ad networks to Google Adsense”.
This doesn’t only get publishers confused but also lead them to make a horrible decision when deciding on which Adsense alternative ad network to choose. What makes it even more difficult is because most of those Adsense alternative claim to be high paying AdSense alternatives which in most cases they are not what they represent.
As new Ad Networks come on board every year, most of them struggle to get publisher’s attention which leads to a false representation of their brands. To make things easy for publishers and also present them from falling into the wrong hands, we craft this post while suggestion the best options they can choose from starting from AdsTargets.
Adsense alternative ad network
In this post, we spent some time comparing among the top Adsense alternative Ad Networks for publishers. We simplify things for your decision-making process. so… stay with us on this and trust us you will be happy you found this blog post.
Let’s jump into it…
1. AdsTargets Ad Network for publishers
Many of you might think why AdsTargets comes first on our list. You are right to think that way cause AdsTargets is relatively new and not as large as other Adsense alternatives. our reason is simple. AdsTargets Ad Network made our number one list because AdsTarget runs virtually the same Ads types run by Google Adsense.
Apart from Ads, AdsTarget made things easy for publishers to register and start showing ads on their website and blogs. AdsTargets has a powerful advertising technology that enables advertisers across the globe to advertise on a hassle-free advertising platform while those Ads are served on publishers all over the world making them money like never before seen in the history of monetizing.
AdsTargets Ad Network for Publishers
AdsTargets geographical coverage
AdsTargets accepts publishers all over the world. Adstargets do not have though requirements for accepting publishers like other Ads Networks which makes it easy for publishers to be accepted. this is another winning feature to be compared with Google Adsense.
As a publisher, your content plays a vital role in being accepted by AdsTargets. Your website or blog will not be accepted if your content is about or have some potion of violence, drugs, racism and any form of illegal activities and discrimination. For more information on that, refer to Publisher terms during application for more details. Website and blog with such content will not be approved by AdsTargets.
AdsTargets threshold and Adsense Threshold
Another factor that differentiates Adstargets and Adsense is their threshold, AdsTargets threshold is only $35 which makes it another Adsense alternative ad network for publishers. On the other hand, Google Adsense threshold is $100 which take very long for most publishers to reach that point.
AdsTargets Pricing model and Adsense Pricing model comparison
AdsTargets and Adsense pricing models are similar. Both Ad Networks pays their publishers based on Cost per click (CPC) and known ad Pay per click (PPC) and CPM which is a cost per 1000 impressions. We will cover how these pricing models are calculated in details in our next post.
AdsTargets and Adsense both pay higher for clicks and impressions that come from certain geographical areas or countries such as the USA, The UK, Germany etc. This is basically because of the click value that comes with those clicks. Also, Adstargets pay better commissions if the clicks come from the advertiser’s target location.
AdsTargets Ad Units / Ad inventory
AdsTargets allows publishers to monetize with Banner Ads, Text Ads, Interstitials also known as Full-screen Ads, In-App Ads also on both Desktop and mobile devices. As a publisher, you will be able to make money within the first few weeks of monetizing your website or blog with AdsTargets.
2. Media.net Ad Network
Media.net comes number two on our list of Adsense alternative ad networks which makes a lot of sense and here is why…
Media.net is powered by Yahoo and Bing and controls a reasonable amount of the advertising industry. Media.net have one of the most advanced advertising technologies, it is one of the leading contextual advertising and monetizing platform in the market today.
the company has grown to employ over 1300 employees according to their latest figures shown on their about page. Their operations spread through America mostly the USA and Canada, Asia and Europe. However, their traffic distribution by Ad Spend/Revenues in 2018 mostly comes from the USA with 90%, 5% in the UK and Canada while the rest of the world takes the last 5%. Of these, mobile takes 62% and desktop 32% by devices.
Media.net Ad Inventory type
Media.net net is known for contextual ads, Native Ads which they run on desktop and mobile devices, they also run banner Ads and Interstitials also known as full-screen Ads. Their inventory is very similar to Google Adsense and AdMob which make it an Adsense alternative Ad networks for publishers.
Media.net Payment threshold is also $100 similar to Google Adsense. These similarities make media.net a top Adsense alternative ad network for publishers around the world.
In general, Media.net has almost everything you can get from Google Adsense. Most publishers are okay with their payments terms and they usually pay through Paypal and Wire-transfers while Google Ad sense does not use Paypal at all in paying publishers.
The Ad network started in 2011 and has grown so fast and so big over the last few years. even though they might not have a similar business model like Google Adsense, they have served as a great alternative for publishers and in some cases pay higher CPMs for publishers. In figures, PropellerAds have over 5000 publishers, 4600 Ads Campaigns, about 700,000 Ads impressions daily, about 8600 leads monthly.
The Ad Network offers a multi-channel advertising solution such as Display ads, video ads, mobile ads, and in-app across desktop and mobile devices. Their advertising technology also offers great customization possibilities for both advertisers and publishers.
PropellerAds Payment methods
PropellerAds pay their publishers through Paypay UDS, Skrill USD, Wire USD, Wire Euro, Webmoney z, Payoneer prepared MasterCard and Payoneer Bank transfer are all payment options you can use as a publisher at PropellerAds.
Here are the most Ad inventory and niches served by propellerAds
RevContent also made our list of top Adsense alternative ad networks. The reason is simple and we are going to explain why… RevContent is one of the Ad Network all bloggers and content creators should be using side by side with their ad networks.RevContent Review
My reason for saying is simply because of their Ad format that comes inform of recommended content that looks like a recommended post from your website.
There is no reasonable reason why a blogger should not give them a try. Make money with RevContent start here
Another interesting thing about RevContent is, their Ad units are designed to blend with your content in a way your visitors will hardly know its Ad content which also makes a lot of sense as it does not interfere with your audience purpose of visiting your website or Blog.
RevContent Ad network is simply the largest content recommendation in the market. Their CPMs are considered very high when compared to other Native Ad Networks.
Make money blogging
5. PopAds Adsense alternative ad Networks
Here is another cool Adsense alternative ad Network for publishers known as PopAds. This Ad Network is for those publishers that want quick payouts and also love PopUps Ads, Pop under Ads, and other similar ad units.
PopAds pay their publishers on daily bases as far as they are able to make up to $5 in their accounts. This is the reason why we said its cool for those publishers that want quick cash and get paid every day. Another cool feature of PopAds is that their approvals are easy and setting up your Ads for the first time takes only a few clicks and you are up and running.
As usual, we bring you a great list of Adsense alternative Ad Networks so you won’t have to go around wondering. This list is based on facts and proven records and is written with the intent of helping you make easy and effective decisions when choosing Adsense alternative ad networks to monetize your content.
Let us know your take on our list in the comment section below.
Top Ad Networks for publishers are characterized by their track records and how satisfied publishers are working with them. There are hundreds of Ad Networks for publishers in every corner of the globe.
The number of Ad networks for publishers has skyrocketed in the past ten years. These Ad Networks have however used different Ad formats and different payment and pricing models with specific requirements for publishers.
The differences that exist among these Ad networks makes it difficult for some publishers to be accepted. In most cases, publishers are rejected because they do not meet the requirements of those Ad Networks or simply apply to the wrong Ad networks.
Understanding these problems, we decided to review the top Ad networks for publishers including their pricing models and other valuable information to help you make the right choices when choosing an Ad network to monetize your traffic.
Our review of Top Ad Networks for publishers
Now let’s begin the listing work…
1. Google Adsense Ad Network
I guess it won’t surprise anyone that Google AdSense makes number one on our list of Ad Network for publishers. Google AdSense is known to be the largest and probably the best Ad Network for publishers around the world.
With a massive number of publishers, the Ad Network is run and managed by Google which uses pay per click (PPC) and per-Impression (CPM) pricing model to pay publishers.
Google Adsense has almost all Ad types which enable publishers to create Display Ads, Matched content Ads, Responsive Ads, Link rich Unit, Text Ads, Video Ads all in a customizable format and also responsive.
With these capabilities, Adsense did not only manage to become the world most loved Ad network for publishers but also one of the best performing among Ad networks for publishers. see the top performing countries for AdSense below
Getting approved by Google Adsense
One of the most asked questions about Google AdSense is how to get approved by AdSense? It seems to many that getting your website or Blog approved is very difficult which is not necessarily true. Of course, all high standard services have principles and guidelines which applies to AdSense as well. To get approved by AdSense, Here are some few tips
Make sure your content meets Adsense requirements;
Show your site or Blog have spaces for AdSense;
Make sure the blog or site you are using is your content;
As a publisher using AdSense, there are several things you would like to do in order to maximize your income. Applying the right strategy will massively increase your earning and get you some level of trust and respect while monetizing with AdSense. Here are the best Adsense practices
Experiment with all the Ad units;
Find the best ad placements for your type of site;
Google Adsense threshold is $100 for the first withdrawal. Before your first payment, You will have to Add your bank account and verify your address before your first payment will be deposited once you reach the threshold.
2. AdsTargets Ad Network
AdsTargets Ad Network is a CPC and CPM online advertising technology for advertisers and Publishers. The aim of the Ad Network is to become the most desired Ad network for advertisers and publishers. AdsTargets offers one of the best advertising and monetizing technologies in the market.
It offers both cost per click (CPC) also known as pay per click (PPC), CPM = cost per 1000 impressions and their ads are servers across desktop and mobile devices globally. Advertiser and publishers can advertise and monetize using their vast ad units such as Banner Ads, Text Ads, Interstitial Ads also known as full-screen Ads, Retarget Ads, and In-App Ads.
AdsTargets just like other Top Ad Networks for publishers has few requirements for qualified publishers. Don’t be scared its anything to worry about! AdsTargets require publishers applying to monetize their website or blog to have reasonable content and should be updated regularly.
Secondary, As a publisher, your content should not have or include content that is related to violence, drugs, racism and any form of illegal activities and discrimination. Refer to Publisher terms during application for more details. Website and blog with such content will not be approved by AdsTargets.
AdsTargets Accept members from all over the world and currently in eighty-seven countries.
AdsTargets Best practices
Ad a publisher, You may want to make the most out of your content, that is making money as much as you can while monetizing. If you agree with this statement then here are few things you would like to implement to maximize your earnings at Adstargets
Most use the 300×250, 728×90 Banner, and Text Ads
Two Ads par page will give you a better chance
728×90 should be placed at the header and 300×250 at the right or left side widgets
Other ad units work well in the body and bellow sections
Always create new content as a blogger
Never stop promoting your blogs and website
optimize your content for SEO
Adstargets was created after several years of experimental studies done by interviewing top advertisers and publishers around the world. The founder took the complaints from both sides and worked tirelessly to create a platform that could finally offer the desired value for advertisers budget while at the same time making sure publishers are paid the maximum earning commissions they deserve.
AdsTargets Payment threshold
AdsTargets Payment threshold is only $35. AdsTargets pay publishers through Paypal and wire transfers.
AdsTargets advertising technology is capable of automatically scaling and optimizing advertisers Ads to reach the right people only while they also pay over 80% commission of the Advertising revenue to publishers. This makes AdsTarget one of the top ad networks for publishers globally. Even though they are new to the market.
AdsTargets Review: Here is what other Publishers are saying about AdsTargets
3. AdMob by Google
AdMob by Google made our list of Top Ad Networks for Publishers. This is because AdMob is simply the biggest App monetizing Ad network in the market currently. AdMob is own by Google and covers the largest share of In-App advertising. Ad run Native Ads, Video Ads, Interstitials full page Ads, and Banner Ads. Admob is available for IOS, Android Unity, and Cocos applications.
To prove AdMob is the biggest and probably the most preferred by publishers and advertisers, let me break down the figures for you. AdMob currently has over 1 million App using AdMob, Admob has paid out to their publishers over $3.5 billion since the July of 2012, AdMob also increased their CPMs almost or more than 200%, They get over 200 billion global Ad request every day and last but not the lease, they have over 1,000,000 advertiser. see the photo below for more details
Now that you understand what Admob is all about, here are the few benefits you will get as an App developer willing to make money monetizing with them.
AdMob Benefits for App developers
Google Ad technologies is considered by many as the best in the industry
You can run Ads on across multiple platforms
Auto update on Google play
Fast payments without extra charges
Great analytical and firebase for your campaigns
You will have the ability to choose the right Ad units for your App
You have the flexibility to filter out Ads you don’t want on your App
You will be able to earn the highest Advertising CPM rates
You will always have relevant Ads to show
You will have access to all Google advertisers
Admob best performing Ads
When it comes to making the most money with Admod, the secret is knowing which Ads units are making you the most money. Admob claim the Native Ads and the video Ads. you will have that in mind when once you are ready to start monetizing your Apps.
4. Media.net Ad Network for Publishers
Media.net is number four on our list of top ad networks for publishers. No doubt the company has taken a large share of the advertising market. media.net has over 500,000 publishers websites, more than 70 million paid clicks each month, they have an estimated over 87 billion display Ads impressions per month according to their About page as at 10th 08 2018.
With the above figures, its fair to say Media.net is massive and obviously in the top five list of top ad networks for publishers. Media.net was created to Run Yahoo and Bing Ads and was very successful doing that, some their top publishers include Hearst, Meredith, Forbes, Yahoo, MSN, Kiplinger, Reuters, The Street, Ziff Davis, NY Daily News and many more giant publishers in the advertising market.
Media.net biggest share of the market comes from the USA with over 90%, the UK and Canada only 5% while the rest of the world has only 5%. By device, Mobile got 63% while desktop got the rest 38%. The company has over 1300 employees and its headquarters in Dubai. More about Media.net can be found here
Media.net Ad types
Media.net net is known for contextual ads, Native Ads which they run on desktop and mobile devices. They also run a lot of banner Ads and Interstitials also known as full-screen Ads.
Getting Approved by Media.net as a publisher
Even though the Ad tech giant did not specifically specify their publisher requirements, they approve sites with high-quality content and also a website that updates their content regularly. here we lay down few tips for getting approved by media.net
Your content should be in English
Update your content regularly
Avoid content with violence, racism, drugs and other illegal activities as such will fail to get approval
Show you have some space for running Ads on your website or blog
This brought us to the conclusion of the top ad networks for publishers.
Media.net Minimum payment threshold
Media.net payment threshold is $100. They pay their publishers through PayPal and wire transfers.
We know this list might short when compared with a similar post, the reason is that we don’t just want to create a list of affiliate list of Ad networks like most others do, instead, we focus on bringing you the best list of ad networks for publishers based on their track records. we hope you find it useful and also tell us what you think about this post in the comment section.