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How to Choose The Best PPC Ad Network for Publishers

How to Choose The Best PPC Ad Network for Publishers

Pay per click Ad network also knowns as PPC ad network or PPC advertising Networks are all online ad networks used by both publishers and advertisers around the world for buying and selling traffic.

Some of the CPC advertising networks also implement other advertising bidding systems such as CPM which is the cost per 1000 impressions which is preferred by a lot of publishers. Some advertisers and publishers these days are so interested in CPM Ads which is seen in the rise of CPM advertising and on the Publishers side demanding more CPM Ads for monetizing.

The questing which is always asked by publishers and advertisers most often is, What is the best PPC Ad Network? This question should not be complicated at all but in reality, It is somehow complicated. The reason is, it depends on who is asking this question (Advertiser or Publisher).

In this post, we want to address this question by taking into account the person asking this question is a publisher who’s main goal is to monetize his or her Blog or Website’s traffic.

So let’s get on it…

What is the best PPC Ad Network for Publishers?

The best PPC Ad network for publishers can be categorized by the following qualities

High paying PPC Ad Network: Ad networks that pay publishers high PPC rates should be every publisher’s target. This is because most publisher’s primary objective is to make money blogging which means they need PPC Ad networks that are not so greedy but also understand that publishers need to be paid fairly and decent commissions.

Some of the top advertising networks in most cases are not the highest paying advertising networks which make them top advertising networks in terms of size, the share of the market and revenue. Sometimes the top advertising networks may be the ones in your country or the ones that serve PPC or CPM Ad within your geographical location.

Since we are more concern about the PPC Ad Network for publishers in this blog post, here are few PPC Ad Networks that pay high PPC rates.

  1. Media.net
  2. AdsTargets
  3. Google AdSense
  4. RevContent
  5. Propeller Ads
  6. Amazon products Ads

The above Ad networks are known to be the among the best PPC Ad Networks for publishers. Even though some of them have different requirements of accepting publishers, you can still give it a try by trying them out.

PPC Ad Network

How to choose the best PPC Ad Networks for publishers?

As a publisher, making this choice is sometimes not easy. However, there are few things to consider when choosing a PPC Ad Network to monetize your traffic. The ideal PPC Ad Network should be able to accommodate your Blog or website traffic and accept you as a publisher. that’s the first thing you should consider before even signup.

First, ask your self, will they accept the quality of my traffic. This question is important because as you know, not all PPC Ad networks will accept all publishers. Sometimes, it’s because of the quality of your traffic, your content and content language and in most cases the amount of traffic you have coming to your Blog or website daily.

Here are few questions and things you should know and about the PPC Ad Network you are signing up for

  • How much traffic will be acceptable for the PPC Ad Network?
  • Does your content match their requirements?
  • How much do they pay for PPC Ads?
  • How much their payment threshold?
  • Do the PPC Ad Network support your payment system (Paypal, Wire transfer etc)
  • The reputation of the PPC Ad Network

If you can answer YES or give thumbs up for all the above questions, then you should consider such PPC Ad Network as your best choice.

What publishers need to know about online advertising network payments

The online advertising network is also known as an online ad network or Networks is simply other advertising businesses looking to connect advertisers with publishers for easy advertising and monetizing purposes. An online advertising network or Networks care about creating the bridge needed by both parties both to sell and buy traffic also they care about the growth of their business.

An online advertising network makes money when advertisers pay and create ads which are then shared on publishers websites and blogs. the revenue generated here is shared among the online advertising network and the publisher. However, this is where the online advertising network has the power to decide how much commision it shares with the publishers.


Want to start monetizing your traffic? Click here to Join us and start today

For publishers, it is very important for them to make money which makes sense for them to join an online advertising network that at least pays high commissions. the truth of the matter is that, without the publishers, an online advertising network won’t be able to make money that much so it should be willing to pay publishers high rates so they can stay for the benefit of both parties.

Even though the online advertising network has a lot of costs to take care of such as administrative cost, employees, server maintenance and all that, it should still be able to fairly pay publishers. This is one of the primary goals of AdsTargets.

We at AdsTargets, we hope to be the highest paying Ad Network for publishers worldwide and we are working hard to achieve this goal.

What publishers need to know about CPM advertising and PPC Advertising

Publishers, as well as advertisers, need to understand what is CPM advertising and PPC Advertising before venturing into to start both CPM advertising and PPC advertising.

The simple explanation for these two advertising terms are simply the differences that exist between their pricing models. For CPM advertising, the advertiser is charged a certain amount of money, for example, $4 per 1000 unique views or impressions. At the same time, the publisher that choose to monetize with CPM advertising is also paid per 1000 impressions or views a certain amount, for example, $4.

For PPC advertising, the advertiser is charged per each click a certain amount, let’s say for example $0.5 per click, the same applies to a publisher that choose to monetize through PPC pricing model, they are paid per each click that comes from their traffic. That’s simply how CPM advertising and PPC advertising works for both publishers and advertisers.

Ad networks for advertisers

Even though this post is more about publishers, advertisers are also advertiser to scrutinize the so-called ad networks for advertisers before signing up for advertising. There are a lot of ad networks for advertisers for advertisers out there that claim to have all the best and up to date features while is not true in most of the cases.

Our advice here is simple and targeted specifically for advertisers, Be aware of the Ad Network for advertisers you choose to join and entrust your advertising to them.

Conclusions

As a publisher, we hope this will guide you in making the right decision when it comes to choosing an Ad Network to monetize your traffic. It is imperative you consider asking your self those questions we raise above in the article.

Again, If you are happy with your current Ad Network, please we will be happy to hear your story in the comment section of this post.

Good luck with Ad publishing

Top Adsense alternative Ad Networks for Publishers

Top Adsense alternative Ad Networks for Publishers

Adsense alternative ad networks for publishers are many nowadays. Publishers search the web every day looking for Google Adsense alternatives in order to monetize their traffic. However, a simple search could return millions of results for keywords such as “Best Adsense alternative ad network”. “Alternative Ad networks to Google Adsense”.

This doesn’t only get publishers confused but also lead them to make a horrible decision when deciding on which Adsense alternative ad network to choose. 

Adsense alternative ad network

Adsense alternative ad network

In this post, we spent some time comparing among the top Adsense alternative Ad Networks for publishers. We simplify things for your decision-making process. so… stay with us on this and trust us you will be happy you found this blog post.

Let’s jump into it…

1. AdsTargets Ad Network for publishers

Many of you might think why AdsTargets comes first on our list. You are right to think that way cause AdsTargets is relatively new and not as large as other Adsense alternatives. our reason is simple. AdsTargets Ad Network made our number one list because AdsTarget run virtually the same Ads types run by Google Adsense.

Apart from Ads, AdsTarget made things easy for publishers to register and start showing ads on their website and blogs. AdsTargets has a powerful advertising technology that enables advertisers across the globe to advertise on a hassle-free advertising platform while those Ads are served on publishers all over the world making them money like never before seen in the history of monetizing.

AdsTargets Ad Network alternative to Adsense

AdsTargets Ad Network for Publishers

AdsTargets geographical coverage

AdsTargets accepts publishers all over the world. Adstargets do not have though requirements for accepting publishers like other Ads Networks which makes it easy for publishers to be accepted. this is another winning feature to be compared with Google Adsense.

You may also like Review of Top Ad Networks for Publishers

AdsTargets requirement for content

As a publisher, your content plays a vital role in being accepted by AdsTargets. Your website or blog will not be accepted if your content is about or have some potion of violence, drugs, racism and any form of illegal activities and discrimination. For more information on that, refer to Publisher terms during application for more details. Website and blog with such content will not be approved by AdsTargets.

AdsTargets threshold and Adsense Threshold

Another factor that differentiates Adstargets and Adsense is their threshold, AdsTargets threshold is only $35 which makes it another Adsense alternative ad network for publishers. On the other hand, Google Adsense threshold is $100 which take very long for most publishers to reach that point.

Make money showing Ads on your website or Blog Start today!!

AdsTargets Pricing model and Adsense Pricing model comparison 

AdsTargets and Adsense pricing models are similar. Both Ad Networks pays their publishers based on Cost per click (CPC) and CPM which is a cost per 1000 impressions. We will cover how these pricing models are calculated in details in our next post.

AdsTargets and Adsense both pay higher for clicks and impressions that come from certain geographical areas or countries such as the USA, The UK, Germany etc. This is basically because of the click value that comes with those clicks. Also, Adstargets pay better commissions if the clicks come from the advertiser’s target location.  

AdsTargets Ad Units / Ad inventory 

AdsTargets allows publishers to monetize with Banner Ads, Text Ads, Interstitials also known as Full-screen Ads, In-App Ads also on both Desktop and mobile devices. As a publisher, you will be able to make money within the first few weeks of monetizing your website or blog with AdsTargets.  

2. Media.net Ad Network

Media.net comes number two on our list of Adsense alternative ad networks which makes a lot of sense and here is why…

Media.net is powered by Yahoo and Bing and controls a reasonable amount of the advertising industry. Media.net have one of the most advanced advertising technologies, it is one of the leading contextual advertising and monetizing platform in the market today.

Medie.net Adsense alternative ad network

the company has grown to employ over 1300 employees according to their latest figures shown on their about page. Their operations spread through America mostly the USA and Canada, Asia and Europe. However, their traffic distribution by Ad Spend/Revenues in 2018 mostly comes from the USA with 90%, 5% in the UK and Canada while the rest of the world takes the last 5%. Of these, mobile takes 62% and desktop 32% by devices.

Media.net Ad Inventory type

Media.net net is known for contextual ads, Native Ads which they run on desktop and mobile devices, they also run banner Ads and Interstitials also known as full-screen Ads. Their inventory is very similar to Google Adsense and AdMob which make it an Adsense alternative Ad networks for publishers.

Media.net Payment threshold is also $100 similar to Google Adsense. These similarities make media.net a top Adsense alternative ad network for publishers around the world.

In general, Media.net has almost everything you can get from Google Adsense. Most publishers are okay with their payments terms and they usually pay through Paypal and Wire-transfers while Google Ad sense does not use Paypal at all in paying publishers.

3. PropellerAds Media

PropellerAds made our list of Adsense alternative ad networks for publishers. Let’s break it down for you…

The Ad network started in 2011 and has grown so fast and so big over the last few years. even though they might not have a similar business model like Google Adsense, they have served as a great alternative for publishers and in some cases pay higher CPMs for publishers. In figures, PropellerAds have over 5000 publishers, 4600 Ads Campaigns, about 700,000 Ads impressions daily, about 8600 leads monthly.

The Ad Network offers a multi-channel advertising solution such as Display ads, video ads, mobile ads, and in-app across desktop and mobile devices. Their advertising technology also offers great customization possibilities for both advertisers and publishers.

PropellerAds Payment methods

PropellerAds pay their publishers through Paypay UDS, Skrill USD, Wire USD, Wire Euro, Webmoney z, Payoneer prepared MasterCard and Payoneer Bank transfer are all payment options you can use as a publisher at PropellerAds.

Here are the most Ad inventory and niches served by propellerAds

Propellerads review

We recommend you check them out here: PropellerAds

4. RevContent

RevContent also made our list of top Adsense alternative ad networks. The reason is simple and we are going to explain why… RevContent is one of the Ad Network all bloggers and content creators should be using side by side with their ad networks.RevContent Review Adsense alternative ad network for publishersRevContent Review

My reason for saying is simply because of their Ad format that comes inform of recommended content that looks like a recommended post from your website.

There is no reasonable reason why a blogger should not give them a try. Make money with RevContent start here  

Another interesting thing about RevContent is, their Ad units are designed to blend with your content in a way your visitors will hardly know its Ad content which also makes a lot of sense as it does not interfere with your audience purpose of visiting your website or Blog. 

RevContent Ad networks is simply the largest content recommendation in the market. Their CPMs are considered very high when compared to other Native Ad Networks.  

5. PopAds Adsense alternative ad Networks

Here is another cool Adsense alternative ad Network for publishers known as PopAds. This Ad Network is for those publishers that want quick payouts and also love PopUps Ads, Pop under Ads, and other similar ad units. 

PopAds pay their publishers on daily bases as far as they are able to make up to $5 in their accounts. This is the reason why we said its cool for those publishers that want quick cash and get paid every day. Another cool feature of PopAds is that their approvals are easy and setting up your Ads for the first time takes only a few clicks and you are up and running.

Conclusions 

As usual, we bring you a great list of Adsense alternative Ad Networks so you won’t have to go around wondering. This list is based on facts and proven records and is written with the intent of helping you make easy and effective decisions when choosing Adsense alternative ad networks to monetize your content.

Let us know your take on our list in the comment section below.

Review of Top Ad Networks for Publishers

Review of Top Ad Networks for Publishers

Top Ad Networks for publishers are characterized by their track records and how satisfied publishers are working with them. There are hundreds of Ad Networks for publishers in every corner of the globe.

The number of Ad networks for publishers has skyrocketed in the past ten years. These Ad Networks have however used different Ad formats and different payment and pricing models with specific requirements for publishers.

The differences that exist among these Ad networks makes it difficult for some publishers to be accepted. In most cases, publishers are rejected because they do not meet the requirements of those Ad Networks or simply apply to the wrong Ad networks.

Understanding these problems, we decided to review the top Ad networks for publishers including their pricing models and other valuable information to help you make the right choices when choosing an Ad network to monetize your traffic.

Our review of Top Ad Networks for publishers

Now let’s begin the listing work…

1. Google Adsense Ad Network 

I guess it won’t surprise anyone that Google AdSense makes number one on our list of Ad Network for publishers. Google AdSense is known to be the largest and probably the best Ad Network for publishers around the world.

With a massive number of publishers, the Ad Network is run and managed by Google which uses pay per click (PPC) and per-Impression (CPM) pricing model to pay publishers. 

Google Adsense
Google Adsense has almost all Ad types which enable publishers to create Display Ads, Matched content Ads, Responsive Ads, Link rich Unit, Text Ads, Video Ads all in a customizable format and also responsive.

With these capabilities, Adsense did not only manage to become the world most loved Ad network for publishers but also one of the best performing among Ad networks for publishers. see the top performing countries for AdSense below
 

Getting approved by Google Adsense 

One of the most asked questions about Google AdSense is how to get approved by AdSense? It seems to many that getting your website or Blog approved is very difficult which is not necessarily true. Of course, all high standard services have principles and guidelines which applies to AdSense as well. To get approved by AdSense, Here are some few tips

  1. Make sure your content meets Adsense requirements;
  2. Show your site or Blog have spaces for AdSense;
  3.   Make sure the blog or site you are using is your content;
  4. Make sure your content is unique and clean;
  5. Make sure your pages can be navigated easily;
  6. Make your pages mobile friendly;
  7. Your site should comply with content language.

Before signing up for Adsense, please take some time and read these guidelines Before Signing up for AdSense

Google AdSense Best practices

As a publisher using AdSense, there are several things you would like to do in order to maximize your income. Applying the right strategy will massively increase your earning and get you some level of trust and respect while monetizing with AdSense. Here are the best Adsense practices

  1. Experiment with all the Ad units;
  2. Find the best ad placements for your type of site;
  3. Try out the responsive Ad units;
  4. Always create new content as a blogger;
  5. Never stop promoting your blogs and website;
  6. optimize your content for SEO.

Want to read more on how to make more money with AdSense, follow these step by step Google AdSense best practices.

The logic behind banner advertising and how it work

Google Adsense payment threshold

Google Adsense threshold is $100 for the first withdrawal. Before your first payment, You will have to Add your bank account and verify your address before your first payment will be deposited once you reach the threshold.

2. AdsTargets Ad Network

AdsTargets Ad Network is a CPC and CPM online advertising technology for advertisers and Publishers. The aim of the Ad Network is to become the most desired Ad network for advertisers and publishers. AdsTargets offers one of the best advertising and monetizing technologies in the market.

AdsTargets home page

It offers both cost per click (CPC) also known as pay per click (PPC), CPM = cost per a 1000 impressions and their ads are servers across desktop and mobile devices globally. Advertiser and publishers can advertise and monetize using their vast ad units such as Banner Ads, Text Ads, Interstitial Ads also known as full-screen Ads, Retarget Ads, and In-App Ads.

AdsTargets just like other Top Ad Networks for publishers has few requirements for qualified publishers. Don’t be scared its anything to worry about! AdsTargets require publishers applying to monetize their website or blog to have reasonable content and should be updated regularly. 

Secondary, As a publisher, your content should not have or include content that is related to violence, drugs, racism and any form of illegal activities and discrimination. Refer to Publisher terms during application for more details. Website and blog with such content will not be approved by AdsTargets.

AdsTargets Accept members from all over the world and currently in eighty-seven countries.  

AdsTargets Best practices

Ad a publisher, You may want to make the most out of your content, that is making money as much as you can while monetizing. If you agree with this statement then here are few things you would like to implement to maximize your earnings at Adstargets 

  1. Most use the 300×250, 728×90 Banner, and Text Ads
  2. Two Ads par page will give you a better chance
  3. 728×90 should be placed at the header and 300×250 at the right or left side widgets
  4. Other ad units work well in the body and bellow sections
  5. Always create new content as a blogger
  6. Never stop promoting your blogs and website
  7. optimize your content for SEO

Adstargets was created after several years of experimental studies done by interviewing top advertisers and publishers around the world. The founder took the complaints from both sides and worked tirelessly to create a platform that could finally offer the desired value for advertisers budget while at the same time making sure publishers are paid the maximum earning commissions they deserve.

AdsTargets Payment threshold

AdsTargets Payment threshold is only $35. AdsTargets pay publishers through Paypal and wire transfers.

AdsTargets advertising technology is capable of automatically scaling and optimizing advertisers Ads to reach the right people only while they also pay over 80% commission of the Advertising revenue to publishers. This makes AdsTarget one of the top ad networks for publishers globally. Even though they are new to the market. 

Start Monetizing at AdsTargets Today!

AdsTargets Review: Here is what other Publishers are saying about AdsTargets

3. AdMob by Google

AdMob by Google made our list of Top Ad Networks for Publishers. This is because AdMob is simply the biggest App monetizing Ad network in the market currently. AdMob is own by Google and covers the largest share of  In-App advertising. Ad run Native Ads, Video Ads, Interstitials full page Ads, and Banner Ads. Admob is available for IOS, Android Unity, and Cocos applications.

Google AdMob

To prove AdMob is the biggest and probably the most preferred by publishers and advertisers, let me break down the figures for you. AdMob currently has over 1 million App using AdMob, Admob has paid out to their publishers over $3.5 billion since the July of 2012, AdMob also increased their CPMs almost or more than 200%, They get over 200 billion global Ad request every day and last but not the lease, they have over 1,000,000 advertiser. see the photo below for more details

Google AdMob in figures

Now that you understand what Admob is all about, here are the few benefits you will get as an App developer willing to make money monetizing with them.

AdMob Benefits for App developers

  1. Google Ad technologies is considered by many as the best in the industry
  2. You can run Ads on across multiple platforms
  3. Auto update on Google play
  4. Fast payments without extra charges
  5. Great analytical and firebase for your campaigns
  6. You will have the ability to choose the right Ad units for your App
  7. You have the flexibility to filter out Ads you don’t want on your App
  8. You will be able to earn the highest Advertising CPM rates
  9. You will always have relevant Ads to show
  10. You will have access to all Google advertisers

Admob best performing Ads

When it comes to making the most money with Admod, the secret is knowing which Ads units are making you the most money. Admob claim the Native Ads and the video Ads. you will have that in mind when once you are ready to start monetizing your Apps.

4. Media.net Ad Network for Publishers

Media.net is number four on our list of top ad networks for publishers. No doubt the company has taken a large share of the advertising market. media.net has over 500,000 publishers websites, more than 70 million paid clicks each month, they have an estimated over 87 billion display Ads impressions per month according to their About page as at 10th 08 2018.

Media.net

With the above figures, its fair to say Media.net is massive and obviously in the top five list of top ad networks for publishers. Media.net was created to Run Yahoo and Bing Ads and was very successful doing that, some their top publishers include  Hearst, Meredith, Forbes, Yahoo, MSN,  Kiplinger, Reuters, The Street, Ziff Davis, NY Daily News and many more giant publishers in the advertising market.

Media.net biggest share of the market comes from the USA with over 90%, the UK and Canada only 5% while the rest of the world has only 5%. By device, Mobile got 63% while desktop got the rest 38%. The company has over 1300 employees and its headquarters in Dubai. More about Media.net can be found here

Media.net Ad types

Media.net net is known for contextual ads, Native Ads which they run on desktop and mobile devices. They also run a great deal of banner Ads and Interstitials also known as full-screen Ads.

Getting Approved by Media.net as a publisher

Even though the Ad tech giant did not specifically specify their publisher requirements, they approve sites with high-quality content and also a website that updates their content regularly. here we lay down few tips for getting approved by media.net

  1. Your content should be in English
  2. Update your content regularly
  3. Avoid content with violence, racism, drugs and other illegal activities as such will fail to get approval
  4. Show you have some space for running Ads on your website or blog

This brought us to the conclusion of the top ad networks for publishers.

Media.net Minimum payment threshold 

Media.net payment threshold is $100. They pay their publishers through PayPal and wire transfers.

Conclusions

We know this list might short when compared with a similar post, the reason is that we don’t just want to create a list of affiliate list of Ad networks like most others do, instead, we focus on bringing you the best list of ad networks for publishers based on their track records. we hope you find it useful and also tell us what you think about this post in the comment section.