Cost per click advertising is also popularly known as (CPC) or as others refer to it as Pay per click (PPC) is one of the most popular ways online businesses and digital marketers use for calculating the cost of clicks acquired through PPC advertising.It sounds very easy looking at the above description, however, there is more to it than just a form of advertising.
In recent years, Pay per click advertising to become more complex and competitive which means, online marketers need to optimise their game to rank their Ads.
It takes a combination of various inputs and factors to actually profit from Pay per click advertising while dramatically lowering the cost per click on campaigns.
Several digital marketers struggle to get their CPC to earn high ROI on their campaigns. The solutions to this are understanding how the cost per click works.
In this blog post, we are going to explain Cost Per Click advertising thoroughly including all the strategies you need to implement and manage a successful CPC or PPC campaign.
What is Cost Per Click Advertising?
Cost per click (CPC) also known as Pay per click (PPC). In a layman’s language, simply means the actual amount of money you pay per click when running an advertising campaign.
What is Cost Per click?: The actual amount of money you pay per click when running an advertising campaign.
The actual cost of every click is what it refers to as CPC. Some digital marketing experts actually refer to cost per click as the cost assigned to each keyword by search engines such as Google.
CPC Ad Group
The truth is, If that’s true, no one will be able to pay for Google PPC campaigns. Even though there are more important factors to pay attention to when running a Cost per click campaign, however, it is still very important to understand how cost per click works especially in Google Ads.
How does Cost Per Click works?
Cost per click is just one among many other metrics CPC platforms such as Facebook, Google Ads and Bing use to evaluate PPC campaign performance.
The most popular CPC advertising platform is Google Ads also known as Google Adwords which this article is mostly centred at.
This is because has created a reputable system that delivers what the customer want’s to see.
Google has developed into a monstrous Advertising platform because it shows most updated, relevant search results to people all over the world.
Each of these 5 billion queries returns results based on the most relevant keywords. This is how auction Ads are also determined to display alongside those search results.
How is Cost Per Click Calculated
Most ad networks display the average cost per click on various keywords. This does not reflect the actual CPC your Ads will be paying for but rather to show you an average cost per click of those keywords.
In particular, Google Ads calculate your CPC by using two variables or factors if you like which are usually your closest competitor AdRank and Your Quality Score.
The formula for this is… Competitors AdRank is divided by your quality score plus .01 which gives you the actual CPC rate. See image below.
As an advertiser, creating quality Ads should be one of your top priorities. This is because it helps you outrank even your competitors who have higher bids.
Google Ads consider several factors for ranking Ads which are Max bid, Competitor Ad Rank and your quality score all play significant roles in determining your CPC rates.
How to improve your CPC rate and maintain high-quality score
After having an understanding of how CPC Ad work plus how CPC auction is calculated, Let’s see how you get cheaper CPC rates while maintaining a high-quality score.
It is extremely important for advertisers to maintain a high-quality score as it comes with several benefits. There are a couple of things which I will describe as a process since it’s not a one-time thing. Cost Per Click Ads requires constant optimisation.
This is what this section is all about. Please follow the stages as explained below in order to get a high-quality score and maintain it.
1. Add relevant Keywords to your Ads Headlines
Keywords are really important factors when it comes to ranking in search engines. The same way you use keywords in your content to tell search engines what your content is actually about, the same process is replicated to Google Ads.
Make money blogging
When creating Ads, Using your most relevant keywords in your Ads headlines and in the description tell Google exactly the types of audience you wish to target.
This helps improve the quality score of your Ads overtime as you maintain high Click through rate (CTR).
Also, as some experts suggest, do some research on your competitor’s Ads and see the keywords they are using in order to have an idea of the kind of keywords they are using and use those as well.
Doing so will give you a competitive advantage over many of your other competitors.
2. Make a good landing Page
Consistency matters a lot when it comes to online advertising. The final destination URL placed in your Ads should have reliable, easy to understand and action buttons well placed.
The message on the ads should be consistent with what the Ads portray on your landing page or website. The advantage of this is that it leads your visitors to stay more on the page and take necessary actions such as signing up or making purchases.
The more time your visitors stay on your landing page, the better relevance and quality score your Ads will gain.
So in summary, make sure your PPC advertising message align with what you have on your landing page.
3. Group Your Ads into Smaller Targeted Ad Groups
In 2018, Google added great features that allow advertisers to group Ads based on keyword making targeting more precise.
This feature helps advertisers have a better understanding of which Ad groups based on those keywords that are performing well and the Ad groups that are not.
See the example of Ad group in the image below
The data derived from each of the Ad groups makes it easier for advertisers to make decisions optimising their Ads.
It presents you the information required to pause or stop some Ads and spend more on the Ads that are performing better.
4. Add Negative Keywords
Negative keywords are extremely important for saving your Ad budget and optimising your Ad quality score which will lead to a better average cost per click.
Using negative keywords tells Google Ads platform to avoid showing your Ads when queries that contain those negative keywords are entered into the Google search bar.
The impact of this is powerful help get your Ads shown only when the right keywords matching your Ads are entered.
This makes you get more engagement based on CTR as they appear only on the specified keywords raising your overall quality score.
5. Create Targeted Ad Extensions
Google Ad extensions are designed to make your Ads more relevant and engaging. It simply gives visitors more reasons to click on your Ads while positively impacting your Ad Rank.
There are a lot of Ad extensions we can create manually such as site-links, Locations, Call-Out, Calls, messages, Sign-ups, App, Review, price, structures snippets, affiliate locations etc.
Google Ad extension has potentials to increase conversions and sales in many cases. In the end, they impact your overall Ad quality score.
6. Create Google Ads Conversion tracker
Conversion tracker is another great decision-making tool advertisers need to take advantage of it.
Conversion tracker can be easily installed through your Google Tag manager or direct installation of the code on your website or specific landing pages.
The least it does is to collect data about the actions of your visitors such as Sign-ups / registration, Purchases, calls etc.
This data is then used by Google Ad to determine which people are more likely to take those actions you need.
Conversion tracking helps increase your Ads quality score as it contributes to more precise targeting and ultimately higher CTR, lower Avg. CPC.
Cost Per Click Ad Networks
Cost per click ad networks are Ad networks that use Cost per click also known as CPC. We discussed a lot about CPC Ad networks but need to also discuss Ad Networks that use CPC as a pricing model.
The most popular CPC Ad network as we discussed extensively in this blog post is the Google Ads. They simply have the largest share of CPC advertising online today.
Cheap online advertising
This is simply why this post is mostly focused on discussing Google CPC advertising. Our Ad network AdsTargets a similar Ad network features like Google Ads.
Although our bidding system works a bit different from Google’s bidding system. We have a similar CPC system. Advertising on Google Ads or AdsTargets Ad network for advertisers and publishers will give you almost the same results.
AdsTargets competing advantage here is the cheap cost of advertising and automatic Ad optimisations features. you can become part of us by joining AdsTargets advertising Ad network.
Cost per click advertising will continue to evolve while positively and negatively affecting online advertisers. For those who are able to adapt will reap the benefits of CPC advertising while the ones that ignore it will face the consequences.
This post will be updated from time to time and we would like to know from you what you think about the post and suggest ways to make it better.
Pay per click advertising has been around over the last two decades and have seen a lot of transformation.
PPC has evolved a lot basically the way PPC giants such as Google, Yahoo, Bing and Amazon has adjusted their PPC advertising tools constantly to ensure enhanced performances.
It is always important for online advertisers to follow-up and be updated as much as possible in order to be able to run more effective PPC campaigns.
In this post, I will guide you through the process of formulating and running successful PPC or CPC campaigns.
Let’s jump into it…
What is Pay Per Click Advertising?
First things first. Let’s understand what is pay per click advertising.
Pay Per Click (PPC) advertising is also known as Cost per click (CPC) advertising it is an online advertising model used by both the advertisers and the publisher as a pricing model to sell or buy traffic.
The advertiser is required to pay for the traffic sent by the publisher which in most cases the publisher is a website owner or a group of websites inclusive of blogs.
Advertisers often buy specific targeted traffic that is relevant to their niche or market type.
Pay per click advertising usually send traffic throughbanner ads, Text ads, Interstitial Ads, In-App ads across mobile and desktop devices. Other forms of utilising PPC Advertising is through Pop-Up Ads, contextual ads, links etc.
Pay per click advertising or cost per click advertising is largely controlled by search engine giants such as Google (Google Ads), Bing and Yahoo Bing and Yahoo Ads). These search engines display these ads on their various platforms.
How PPC advertising works will be discoursed in detail below…
The image below shows how Pay per click Ads appear in Google results.
Pay per click Trends
PPC trends shows the evolution process of PPC advertising. The online PPC community could testify that a lot has changed over the past years. In particular, 2018 witnessed a lot of changed in online PPC such as,
Google rebrands her online advertising from “Google AdWords” to “Google Ads”. This change was accompanied by a lot of features within the systene much as creating various types of campaigns, enhancements, and targeting options making creating and targeting campaigns more effective.
Bing also followed the same way in their PPC advertising system making it more convenient to create and manage campaigns with the more efficient reporting system.
LinkedIn on the other hand also implemented profile targeting system in 2018 while Amazon has received more PPC Ad budget as advertisers noticed more products search taking place on Amazon.
How does Pay Per Click Advertising work?
PPC advertising or cost per click advertising works by using highly technical IT systems designed by various Ad Networks. Although each of these systems works differently, they all have one thing in common which is generating clicks for the advertiser.
PPC or CPC pricing model
Cost per click advertising works on two popular models which is known as the Bid-based CPC and Flat-rate CPC.
In each of the models, the advertiser’s sign’s up with the Ad publishers which in most cases is an advertising ad network.
The registration also includes an agreement which allows each advertiser to indicate or choose how much money they are willing to pay per certain keyword or keyword phrases.
The Ad network system then automatically ranks advertisers bids and show them when a quarry is entered in the search engines.
To break it down further…
For search engines such as Google, Bing and Yahoo. These Ad giants use a bidding system that allows advertisers to bid for keywords that are related to their niche or market.
The bid system works in favour of the advertiser that pays higher for a certain keyword or keyword phrases. These Ads are displayed on top or below search results.
On the other hand, websites owners or bloggers charge advertisers a fixed amount to place banner ads, interstitial ads or Text Ads within a given time frame. Ad operate in a similar way such as search engine while also they have the capability to charge a fixed amount per click as well.
Pay Per Click advertising Check list
In every project, there are set of activities which involves proper planning and management for those budget to be successful. This same ideology is applied for PPC campaigns in other to reap the full benefits of PPC advertising.
This checklist entails how the cost per click campaigns should be planned and managed Daily, weekly, Bi-Weekly, Monthly and Quarterly.
Planning Pay per click
Planning your PPC campaign entails the following
Outline Key Performance Indicators (KPIs)
Budget your estimated campaign spend and approximate cost per click you expect to spend on your campaign.
Set your target for conversions and acquisitions (CPA)
Define your frequency of measuring your campaign
Daily monitoring and optimization is done by checking the daily spent and the conversions.
Movers: Click through rates and changes in the cost
Bid Adjustment: Adjust Ad bids based on top performance and poor converters
Keywords adjustment: Monitor and adjust poor performing keywords
Position: Click performance top verses side
Rebalance: Refine performance anomalies
Keywords: Negative Keywords research
Mobile: Mobile bid adjustment versus desktop performance
Impressions: Search and update missed opportunities
Ad groups: Split out, narrow and refine
Ads: Create new Ads, analyse the existing ads and pause poor performing ads
Geo targeting: location performance and adjust bids
Day parting: Day of the week and time of the day analysis.
Review: Historical performance analysis.
How to Calculate Pay per click advertising?
To understand how PPC or cost per click advertising is calculated is very simple. This is done by dividing the cost of advertising by the number of clicks from a particular campaign.
The formula is as follows: pay per click ($) = Advertising cost ($) / number of clicks (#). Doing so will give you an insight on how much your PPC advertising campaign actually cost.
PPC Advertising cost OR CPC advertising cost
PPC advertising cost Or CPC advertising cost is simply the specified cost of running a PPC or CPC campaign in a given period of time. These advertising cost can vary besed on when the advertisier decides to analyse their cost of advertising compared to the performance of the Ad campaign.
Types of Pay per Click Advertising
There are various forms of PPC advertising also known as CPC advertising. They come in various forms of online advertising and the most popular ones are Banner advertising also known as Banner Ads, Text advertising or Text Ads, Interstitial Advertising or full-screen Ads, mobile and in-app advertising.
The example of these PPC advertising types will be briefly discussed below as follows…
PPC Banner advertising is a form online advertising that allows advertisers to design banners with promotional information and display them on publishers channels.
Banner advertising is arguably one of the oldest forms of online advertising. It is still one of the most popular among online marketers. The reason for this is simply because they are more attractive and eye-catching for visitors.
The most popular banner sizes are the 728×90, 300×250, 160×600 and 468×60 while there are many other banner sizes. These banner sizes are also known to be most converting ads.
Interstitial PPC advertising also known as full-screen advertising is mostly used on mobile devices to get the full attention of the visitors. They appear on full screen or mostly covers 70% of the screen with the possibility of closing them down or it automatically disappear after few seconds.
Interstitial Ads comes in various sizes. The most popular once are 320×480 and 480×320 for mobile phones while 1024×768 and 768×1024 are more suitable for tablets.
PPC Mobile advertising have grown significantly in the past five years. This is patly because of the dramatic increase in mobile use by internet users. Google reported in 2015 that mobile search surpase desktop searches made in their search engine.
This made Google and other search engines lay more emphases on mobile devices. It presented online advertisers the opportunity to target mobile users and increase their sales and ultimately profits.
Because most people carry their mobile devices with them all the time. online advertisers has also been doing their best to target mobile users while implementing various mobile Ads targeting strategies.
CPC Text advertising has also come a long way making it one of the oldest and the most popular form of PPC online advertising. Text ads are mostly used by Google and other search engines.
These text Ads are mostly displayed on top and bottom of google search results. Google also display PPC Text Ads on YouTube and publishers blogs and websites all over.
Pay per click advertising Agency
These are pay per click advertising Ad networks such as AdsTargets offering advertisers the opportunities to run their PPC campaigns.
Also, there are a lot of advertising agencies which helps small businesses to run, monitor and optimise their PPC or CPC Ad campaigns for a monthly feel. These are all classified as Pay per click advertising agencies.
Benefits of Pay per click
There are numerous benefits brands get from PPC or CPC adverting. Nowadays, most brands have dedicated pay per click budgets and put them to use year round. It is one of the reasons why Google makes over 100 billion dollars why Facebook makes over 40 billion dollars.
The benefits are as follows
PPC advertising give brands online visibility;
It increase their online exposure which makes impact on their off-line; exposure as well.
Brands that engage in CPC advertising increase their sales and conversions;
It enable fast growth for brands
We have covered pay per click or as you like cost per click here but will be very happy to know what you think about this online advertising concepts.
Suggestions with the most recent updates about PPC or CPC are welcome so we can improve the quality of this post and keep it as fresh as possible.
I just answered a question about Interstitial Ads CPM rates on Quora. This is actually an interesting question for me cause I get these types of questions almost every day from publishers willing to monetize their traffic or publishers who have already registered.
Similarly, Advertisers are not excluded as many ask the rates on Banner Ads rates, Text Ads rates or as many prefer to refer to PPC Ads rates, CPA Ads rates and many other Ad types.
I thought I should clear this issue or rather explain why Interstitial Ads CPM rates and other Ad types are not fixed on the majority of Ad Networks.
The fact is, There is no flat rates for PPC, CPA that runs throughout the year for either publishers or advertisers on an Ad Network.
This answer is meant to be fair to clarify this question so it can help many others. Interstitial Ads CPM rates vary across Ad networks and based on various factors. I will briefly mention those factors below
Interstitial Ads CPM works just like any other Ad types and several things are considered as I mentioned above. Geographical location where the advertiser chooses plays an important role in the pricing of Interstitials Ads CPM rates.
This is because some geographical regions have better CTRs, CPA and conversion rates than others and this is always considered in all Ad types. Another important thing to consider is Advertising cost varies in different countries.
Even in the same country, Ad cost differently, for example, In the US, California has one of the highest costs charged for advertising than other states within the country.
This goes for Banner Ads, Text Ads, In-App, Interstitial Ads etc. Again, Advertising cost in the US, The UK, Germany cannot be compared to the advertising cost in India, Nigeria and Ghana. Advertisers are willing to pay even more in these high-cost regions because of the benefits that come with advertising in these areas.
Just a follow up on the GEOs, income levels in some countries and regions of various countries are different and so as taxes in those GEOs. Ad Networks consider this as a price factor. In turn, publishers are paid higher for clicks, CPA and CPI on traffic in certain regions such as the US, UK, Germany.
This same advertising strategy is applied for Banner Ads, Text Ads, Interstitials, In-App ads and other ads as well.
Ad Display device
The Interstitial Ad display device (Desktop and mobile) also plays a role in Interstitial Ads CPM rates. This again varies across Ad Networks and bidding systems employed by those Ad Networks. Mobile interstitials are more popular and mostly more effective in mobile App Advertising. In many cases, the effectiveness of the display device also influenced the cost of advertising.
Ad prices change based on the demand on a particular Ad which forces the bidding system to either increase or decreases the prices of ads including Interstitial Ads CPM rates.
I could actually go on and on but will leave it here and hope this helps in understanding why CPM rates are not fixed and subject to change always.
The cost of advertising is more complicated as many advertisers or publishers expect it to be. there are many factors that are considered by ad networks or even bloggers or webmasters selling their Ad space. If there are other factors that you consider play a role in the advertising cost that is not covered in this post, please let us know so we can update this post to be more relevant.
Online advertising ROI also known as digital marketing ROI is simply the return on investment one is expected to achieve during their advertising campaign or digital marketing activity. It is often measured using several ways and medium.
It is confusing to a lot of online advertising especially new advertiser to figure out what their advertising ROI on their PPC advertising. Due to that, you see questions like these “What Ad Network has good ROI?
This is a serious question to be considered cause a lot of digital marketers are out there wondering about how to get higher ROI on their Ad campaigns while others think there are specific Ad networks that give higher ROI on Ad campaigns.
After I saw the above question, I decided to write this blog post to clear the confusion and rather describe few but important steps on how you can actually achieve high ROI with your Ad campaign
See my answer below…
So… I was thinking it will be better to make one thing clear before jumping in the answer. All most Ad network especially Facebook, Google Ads, Bing Ads, Yahoo Gemini have potentials to deliver good ROI on your Ad campaigns.
However, there are certain things you need to do as an advertiser to be able to achieve high ROI on your Ad campaigns.
You should never expect to put Ads on any Ad network, sit back and get good ROI. That’s the sad truth about online advertising.
Good ROI comes with certain procedures and tactics which I will lay below.
The first thing you need to do as an advertiser is to figure out where your audience is spending most of their time. You can be able to do this by simply looking at how they interact with your content on your social media.
Another way and the best is to use Facebook audience insight tool especially if you choose to use Facebook for your advertising campaign. There is more to this but I will stop here for now…
Choosing the right Ad network: Once you are able to determine where your target audience are, it’s time to decide which Ad networks will work best for you.
If you are targeting global or national audience, my suggestion will be to use one of the Ad giants such as Facebook or Google Ads.
This way you will be able to target a larger audience and achieve a high ROI on your Ad campaign.
Now that you have known where your audience is and chosen your desired ad Network, It’s time to target your audience which is one of the most important things for your Ad campaign.
You can target your audience based on several criteria such as their interest, industry, age, gender, location and psychographic data about your best customers.
These tools give you the opportunities to reach your best audience. Make great use of them.
Evaluation and optimization
Once your Ad campaign starts going out, You don’t stop there but rather keep evaluating and optimizing your Ads if possible on daily basis, this process involves looking at what is performing the best and focus target those audiences.
The example of this may be looking at which age group converts more and in what location, income levels and their industry could be considered also. Looking at these data will allow you to target those audiences more and remove the categories that didn’t perform well.
The benefits of doing this or following these online advertising campaign stages and the process will be:
It will save your cost of advertising
More sales or conversions and
Overall High ROI
This is how you could achieve high ROI from your online Ad campaign using any Ad Network.
Advertising online generally can be tricky but if the right steps are followed, getting higher ROI on advertising is very possible on any of the gain Ad networks. I will like to see your comments in the comment section if you have good experience advertising online. Also, your ideas are very much welcomed to help us improve this piece.
Google Adwords alternatives ad networks are simply Ad networks with similar features as Google Ads. Basically, these Ad networks offer advertisers the online platform or the advertising technology to create and share Ads of various kinds on either their publisher’s networks, search engines or other partner platforms to reach a vast number of internet users or potential customers.
It is important for Advertisers to understand how to exploit the benefits of using Google Ads alternatives Ad networks to achieve their online advertising goals. These other ad networks to a larger extent are cheaper, more niche targeted, less competitive, more flexible and geographically targeted and more effective when compared to Google Ads.
In this post, we focus on Google Adwords alternatives ad networks that all online advertisers should be using to achieve their advertising targets with less cost. But first, lets briefly look at Google Adwords also known as Google Ads.
What is Google Ads?
Google Adwords also known asGoogle Adshas been around for 17 years now. Google Adwords is an online advertising platform designed and managed by Google which offers various advertising solutions to advertisers in various forms. The name has just been changed from Google Adwords to Google Adwords which took effect as of July 24, 2018.
It will be fair to say that, Google Adwords has the largest share of internet advertising providing all sought of advertisings to internet marketers on the most popular platforms such as Youtube and DoubleClick all belonging to Google Ads. The platform is the main source of Google revenue over the years, In 2017, Google Adwords brought about 95.4 billion dollars in revenue for Google making it the largest advertising platform on earth.
Google Adwords also known as Google Ads offers advertisers various pricing models which include, Cost per click (CPC), Cost per 1000 impressions (CPM) and Cost per acquisition (CPA) which can also mean Cost action (CPA), Cost per conversion (CPC). Most of Google Adwords pricing model is based on biding where the highest bidder wins on certain keywords as specified by the advertiser’s campaign cost settings
Google Adwords targeting is vast as it covers local Ads, national and international Ads depending on the advertiser’s preference. They recently upgraded their ads format by expanding the Ad features. These advertising formats are displayed on both the Google Display network and the Google Search Network. It allows two headlines with 30 characters each, which replaces the standard of a single headline with 30 characters. The display URL is also replaced with two 15 character paths, not including the root domain.
These are the most important features and changes of the new Google Adwords you need to take into account.
Now let’s move on to the Google Adwords alternatives
AdsTargets may sound new to you but you definitely need to know what it has to offer before thinking of the Ad giants. AdsTargets Ad Network offers advertisers across the world the opportunity to take their products and services to the right customers. AdsTargets provide one of the most flexible advertising platforms for advertisers to reach only the right people.
AdsTargets Ads are served to thousands of websites and Blogs just like Google Adsense. The networks offer keywords targeting while the same time their system automatically scales and optimize advertisers Ads to appear only to the right customers.
AdsTarget also cares about fraud clicks and has implemented one of the best advertising fraud systems to protect advertisers from losing their Advertising budget. As an online advertiser. You should jump right now to AdsTargets advertiser’s registration and start showing Banner Ads, Text Ads, Interstitial Ads, In-App Ads to reach your customers with cheap and effective Ads.
Facebook Ads is no doubt in our review of Google Adwords alternatives Ad Networks the second largest advertising platform online. Facebook the social media giant has grown in size and numbers as it covers almost every part of the world and used by over two billion people.
As Facebook grows, It has developed one of the most effective advertising technology that is admired by many advertisers online. Facebook Ads evolved to become its main source of revenue bringing in 40.653 billions of dollars in 2017.
Facebook Ads has one of the best trackings and remarketing strategies which allows advertisers to reach their specific target audience by interest, age, gender, location, relationship status, work etc. Unlike Google Ads, Facebook Ads do not use text Ads format but rather use videos, photos which are added to Facebook posts or created in various forms of Facebook advertising like lead generation, conversion Ads etc.
Facebook Ads are displed on several Facebook-owned networks such as Instagram, Facebook feeds which shows on all mobile devices and desktop devices. The flexibility and tools that come with Facebook Ads enable advertisers to achieve their goals by setting the duration, preferred daily, monthly budgets, the nature of Ads and also to modify their audience based on their preference.
Bing / Yahoo Ads
Bing and Yahoo Ads from Microsoft has also occupied a share of the advertising industry over the years. Their growth has been steady and upward which is shown in their increment of advertising revenue year by year. Bing Ads and Yahoo Ads joined forces together to compete more effectively with Google Ads.
These two Ad Networks work hand in hand which each other showing Ads on both platforms and their partner networks such as Media.net. Ad advertiser with Bing and easily create and show Ads on Yahoo Ad Networks and vice-versa for Yahoo Ads.
Bing Ads is a really good alternative for Google Adwords as it shows Ads for both search engines of Bing and Yahoo. These two Advertising giants are a force for good even though they are not a cheaper alternative to Google Ads but can offer almost all advertising solutions offered by Google Ads.
Yahoo Gemini is another powerful advertising giant that combines search and native advertising to boost advertisers advertising experience. Yahoo Gemini offers online advertisers the opportunity to drive traffic to their website, raise brand awareness, promote their Apps, and increase online sales.
Yahoo Gemini Ad formats
The Ad network is powered and managed by Yahoo which controls a large share of the search engine and email markets. Yahoo Gemini advertising platform is massive in numbers with over 2 billion Ad impressions per day, 1 billion active users and 165 billion intent signals per day. This is worth trying for an advertiser.
Yahoo Gemini also offers advertisers various targeting and advertising options. Yahoo Gemini Ad formats are search ads, Image Ads, Video Ads, App installs Ads, Tumblr-sponsored posts, Native carousel ads and Mail Ads.
Amazon Product Ads
There is no denying that with over 312 million active users and almost 100 million prime users in the USA, Amazon is the biggest e-retailer worldwide. Amazon net sales in 2017 alone was 177.86 billion dollars making it one of the most valued companies in the world.
This is another massive Google Adwords alternatives. However, this works with e-commerce merchants. Probably Amazon product Ads has the biggest share of this market. If you are selling products online, you may want to try Amazone sponsored products Ads to increase your sales.
Amazon product Ads gives advertisers the opportunity to set their campaigns using specific keywords to attract a target audience. Those ads are displayed on top of the search results, or within search results and on product detail pages. They also show those Ads on both mobile devices (mobile phones and tablet browsers).
To benefit the most from Amazone sponsored Ads, it will be in your best interest to create those Ads within the Amazon seller platform and then setting specific keywords that are most relevant to your products. This practice will drive specific traffic to your products while increasing your sales.
LinkedIn Ads is one of the most underutilized and underestimated advertising platforms by online advertisers. LinkedIn has the potentials to take advertisers business to the next level with over 560 million active professionals, you can reach your target audience by their job title, Industry, function, company, and their seniority etc.
LinkedIn Ads offers advertisers the opportunities to scare down their targeting and reach specific networks of professionals which helps save advertising cost and increased conversion rates. In addition, LinkedIn Ads offers advertisers the necessary tools to retarget or re-engage website visitors, Contact targeting by emails and account targets with account-based marketing.
LinkedIn is a powerful advertising tool advertisers should definitely take into account. With over 560 million active professionals, 73 million senior-level influencers, 45 million decision makers and 8.2 C-level executives, your campaigns will surely reach the right people if your targeting is done right.
Why should online advertisers use Google Adwords alternatives?
Using Google Adwords alternative Ad Networks will surely have a positive outcome for your online advertising experience. Let’s just say putting your eggs in one basket is not a wise idea, but apart from that, there is a lot to gain while exploiting other advertising platforms. Here are just a few benefits you will get from using Google Ads also known as Google Adwords alternatives
Cheaper campaigns from Google Adwords alternatives
More Targeting power in other Advertising Networks
More control of Ads data while using Google Adwords alternatives
Reach Specific and target audience using different targeting options provided by other ad Networks
Have a backup in case something goals wrong with Google Ads or your Google Adwords account.
Reach more and a wider audience
Use those Google Adwords alternatives for a better overall performance of your online advertising
All the above-discussed Ad networks have specific tools that work best in their advertising fields. Each of the potentials to reach a specific audience in different niches. It all comes down to the advertiser to research and know their potential customers are spending more time and target them using one of the above Ad Networks.
As usual, We would like to hear your opinions, experiences about Google Adwords alternatives. Let us know in the comment section your suggestions on what to improve, remove or Add in the post.
The advertising cost calculator is what you need before jumping into online advertising campaign of any sought. Unfortunately, many business owners and companies struggle with it. Understanding how to calculate your advertising cost will determine how much you need to spend on a particular campaign and the profit that will come with those Ads.
The benefits that come with effective advertising cost calculation are many and determine how much you need to spend to break even point on your yearly advertising budget.
In this post, we are going to discuss all the strategies you need to effectively determine your advertising cost and your advertising ROI from each of your advertising campaigns. having said that, let’s jump into it.
First, we are going to start with the basic definitions of the key terms to make things easy for you to understand.
What is advertising cost calculator?
An advertising cost calculator is a simple tool that helps both individuals and businesses to calculate their actual advertising cost for a certain fiscal year in order to determine how much money they have actually spent or will spend on subsequent advertising campaigns.
These tools are also capable of making projections on the possible ROI which most consider as the profit from those advertising campaigns.
In addition, when calculating advertising cost, one must take into consideration the following.
The projected budget for the Advertising
The expected CPC and CPM costs e.g ($2 per CPC and $5 per CPM)
The targeted conversion rate of the advertising campaign
The average sale price of products and how each customer worth
The conversion rate (What percentage of those customers will be converted)
The final results of these projections will be summarized into the number of clicks, the number leads, the actual cost of CPC and CPM, the click-through rates (CTRs) etc. Those projections will help a business systematically enhance their advertising strategy.
What is Advertising cost?
In the most simple terms, we define cost as the total monetary value or the amount of money expended to acquire goods or services. In business, costs are assigned to various goods and services acquired by a business over time to determine the true value of those products and their expected value or depreciation over a period of time. consequently, we define the advertising cost here as..
Advertising cost is the amount of money a business or an individual spent on advertising campaigns over a period of time. For instance, a particular business may assign or budget $5,000 for Facebook advertising, $6,000 for Google Advertising and maybe $3,000 for TV and Radio advertising all in a one-year advertising budget.
Summing all that up will give you the total amount the company is willing to spend on advertising in that fiscal year which will be as follows ($5,000 + $6,000 + $3,000 = $14,000). Now, $14,000 here is considered the advertising cost the company is willing to invest in advertising in one year.
Wikipedia defined Return on investment (ROI) as the ratio between thenet profit and cost of investment resulting from an investment of some resources. In other words, ROI is basically Return On Investment. The makes Advertising ROI the return on investment of the money spend on advertising.
Even though you may see or hear of ROI many times but it simply means “what you get from an investment” It may be seen by many as the profit derived from a particular investment while others may see it as the net profit you get after deducting the total amount of the investment cost in a particular project or an advertising.
How is ROI Calculated?
There is one formula used in calculating return on investment mostly everywhere. This is because ROI is an internationally recognized and used indicator to evaluate the gain on investment both in small and big businesses. To some extent let’s say investment projects are declared successful only when their ROI is evaluated and determined.
Return on investment, or ROI, is the ratio of a profit or loss made in a fiscal year expressed in terms of investment and shown as a percentage of increase or decrease in the value of the investment during the year in question. The basic formula for ROI is ROI = Net Profit / Total Investment * 100. Or you can use the following ROI formula
How to calculate adverting ROI
So now you know the basic formula to calculate ROI. we will now proceed to show you how you can actually calculate your ROI on advertising.
Using the same figures we used previously, ($5,000 + $6,000 + $3,000 = $14,000). We can calculate this in a simple way to determine the actual Return on Investment of the $14,000. Since we don’t have the net profit along with the $14,000 advertising cost, we can only assume that after spending $14,000, We gain $67,000 in revenue.
The $67,000 gained from advertising on the various forum was able to increase our revenue by $67,000. Now having this figure, we calculate the advertising ROI as follows. First, we say $67,000 – $14,000 = $53,000 which now becomes our Net profit. Now let’s take the Net profit of $53,000 / $14,000 * %100 = %378.571 ROI. In this case, our ROI is %378.571. This is how most online advertising campaigns ROI is calculated.
Now I believe you have a full understanding of ROI and calculating ROI. The most important thing you need to know is that when it comes to advertising in the business perspective, we calculate things a bit different from the business perspective to truly arrive at the cost of advertising and the true advertising ROI. This simply means that we have to consider other costs involved such as the cost of goods sold, our fixed cost and deduct that from the initial ROI.
We demonstrate how this is actually calculated using Jeff Sauer’s example in the image below
AdsTargets advertising cost and ROI calculation
Calculating cost per click CPC ROI campaigns
Calculating ROI on CPC campaigns is simple but first, you need to determine the cost of the CPC. In this case, let’s say you agree to pay $0.50 per each click on your Google or Facebook Ads, On that particular campaign you end up have about 2,000 clicks for the entire campaign of one week.
Now, you will simply have to multiply $0.50 by 2,000 which will give you $1000. $1,000 here is the cost of this particular CPC campaign. So, after spending $1,000 running your campaign, you were able to make sales worth $10,000 within that week. Having these figures will make things easy for you to determine the ROI of this CPC campaign and this is how you will get that.
Cheap online advertising
First, Input the revenue generated during the campaign which is $10,000, deduct the cost of running the Ad which is $2,000 and you will arrive at $8,000. Now, in many cases, some marketers will consider $8,000 as the ROI on this campaign. However, In the business world, you are far from the true ROI.
The true ROI of this campaign will be calculated by taking the $8,000 which is the net profit and deduct the cost $2,000 and then dividing by the initial cost of the CPC ad which is $2,000. The answer here is always expressed in percent as you will have to multiply your answer by %100.
Also, You will have to consider deducting other expenses that come with the Ads such as the advertising agency that help you run the Ads, cost of goods sold etc. this will help in giving more accurate ROI of your campaigns
Calculating CPM cost per 1000 impressions ROI
Using simple Advertising cost calculator will help you calculate CPM ROI. The application of the same method and formula applied in the CPC above. The difference is that CPM ads costs are based on 1000 impressions or 1000 views per the agreed amount. It might be that you agreed to pay $5 per every 1000 impressions or views during the advertising campaign.
So, if you end up getting 200,000 impressions per one-week ad campaign, you will have to multiply 200,000 impressions by $5 which will give you the cost of $1,000. Take into account that $5 is for every 1000 impressions or views. Understand how to calculate that will enable you to apply the above formula and determine your true ROI on your CPM campaign.
How to calculate Profit from the advertising campaign
Many marketers use online advertising cost calculators to determine their profit from advertising. However, many of those Advertising cost calculators have very basic formulas that only subtract the cost of advertising from the revenue generated during those Ads. This method does not give an accurate representation of the situation.
It only shows the net profit derived from that Ad campaign. The best way to determine the profit generated from a particular advertising campaign would be to consider all the cost associated with the ad campaign.
Costs such as the cost of goods sold, fixed cost, cost of service rendered, the cost of advertising agencies if any etc. All these costs need to be deducted from the net profit generated from the Ad campaigns.
Using the above ROI formula will help a long way in determining the actual cost profit and ROI on advertising campaigns.
How to profit from Advertising
Most companies advertise to increase their profit margin, However, very often you found out that is not the case, even though some advertise for exposure, the long-term goal is to attract customers and expand their sales in order to increase their revenue and profit.
Now that you understand how important profit is to advertising, how do you profit from advertising should be the main focus of your advertising? Below we outline a few but effective tips you need to profit from your advertising.
Research and know which platform your target audience are spending most of their time
Determine your Advertising budget and duration you will run your Ads
Determine your desired cost per CPM and CPC and make sure is always average or below average
Customize your Ads to show on specific devices, time and location
Always monitor your Click through rate (CTR) to make sure is above average
The above-listed tips will reduce unnecessary cost and deliver your ads to only your potential customers. This will increase your conversion rate, increase your sales and ultimately your profit. See some more tips in the video below.
Advertising can be potentially profitable for businesses if only it’s done right. The profitability is determined only when the true ROI is known. We encourage all advertisers to take this serious and always make sure they calculate their advertising ROI before carrying on with their Advertising campaigns. If you have other tips on how to improve advertising profits, please let us know in the comment section of this post.
Top Ad Networks for publishers are characterized by their track records and how satisfied publishers are working with them. There are hundreds of Ad Networks for publishers in every corner of the globe.
The number of Ad networks for publishers has skyrocketed in the past ten years. These Ad Networks have however used different Ad formats and different payment and pricing models with specific requirements for publishers.
The differences that exist among these Ad networks makes it difficult for some publishers to be accepted. In most cases, publishers are rejected because they do not meet the requirements of those Ad Networks or simply apply to the wrong Ad networks.
Understanding these problems, we decided to review the top Ad networks for publishers including their pricing models and other valuable information to help you make the right choices when choosing an Ad network to monetize your traffic.
Our review of Top Ad Networks for publishers
Now let’s begin the listing work…
1. Google Adsense Ad Network
I guess it won’t surprise anyone that Google AdSense makes number one on our list of Ad Network for publishers. Google AdSense is known to be the largest and probably the best Ad Network for publishers around the world.
With a massive number of publishers, the Ad Network is run and managed by Google which uses pay per click (PPC) and per-Impression (CPM) pricing model to pay publishers.
Google Adsense has almost all Ad types which enable publishers to create Display Ads, Matched content Ads, Responsive Ads, Link rich Unit, Text Ads, Video Ads all in a customizable format and also responsive.
With these capabilities, Adsense did not only manage to become the world most loved Ad network for publishers but also one of the best performing among Ad networks for publishers. see the top performing countries for AdSense below
Getting approved by Google Adsense
One of the most asked questions about Google AdSense is how to get approved by AdSense? It seems to many that getting your website or Blog approved is very difficult which is not necessarily true. Of course, all high standard services have principles and guidelines which applies to AdSense as well. To get approved by AdSense, Here are some few tips
Make sure your content meets Adsense requirements;
Show your site or Blog have spaces for AdSense;
Make sure the blog or site you are using is your content;
As a publisher using AdSense, there are several things you would like to do in order to maximize your income. Applying the right strategy will massively increase your earning and get you some level of trust and respect while monetizing with AdSense. Here are the best Adsense practices
Experiment with all the Ad units;
Find the best ad placements for your type of site;
Google Adsense threshold is $100 for the first withdrawal. Before your first payment, You will have to Add your bank account and verify your address before your first payment will be deposited once you reach the threshold.
2. AdsTargets Ad Network
AdsTargets Ad Network is a CPC and CPM online advertising technology for advertisers and Publishers. The aim of the Ad Network is to become the most desired Ad network for advertisers and publishers. AdsTargets offers one of the best advertising and monetizing technologies in the market.
It offers both cost per click (CPC) also known as pay per click (PPC), CPM = cost per 1000 impressions and their ads are servers across desktop and mobile devices globally. Advertiser and publishers can advertise and monetize using their vast ad units such as Banner Ads, Text Ads, Interstitial Ads also known as full-screen Ads, Retarget Ads, and In-App Ads.
AdsTargets just like other Top Ad Networks for publishers has few requirements for qualified publishers. Don’t be scared its anything to worry about! AdsTargets require publishers applying to monetize their website or blog to have reasonable content and should be updated regularly.
Secondary, As a publisher, your content should not have or include content that is related to violence, drugs, racism and any form of illegal activities and discrimination. Refer to Publisher terms during application for more details. Website and blog with such content will not be approved by AdsTargets.
AdsTargets Accept members from all over the world and currently in eighty-seven countries.
AdsTargets Best practices
Ad a publisher, You may want to make the most out of your content, that is making money as much as you can while monetizing. If you agree with this statement then here are few things you would like to implement to maximize your earnings at Adstargets
Most use the 300×250, 728×90 Banner, and Text Ads
Two Ads par page will give you a better chance
728×90 should be placed at the header and 300×250 at the right or left side widgets
Other ad units work well in the body and bellow sections
Always create new content as a blogger
Never stop promoting your blogs and website
optimize your content for SEO
Adstargets was created after several years of experimental studies done by interviewing top advertisers and publishers around the world. The founder took the complaints from both sides and worked tirelessly to create a platform that could finally offer the desired value for advertisers budget while at the same time making sure publishers are paid the maximum earning commissions they deserve.
AdsTargets Payment threshold
AdsTargets Payment threshold is only $35. AdsTargets pay publishers through Paypal and wire transfers.
AdsTargets advertising technology is capable of automatically scaling and optimizing advertisers Ads to reach the right people only while they also pay over 80% commission of the Advertising revenue to publishers. This makes AdsTarget one of the top ad networks for publishers globally. Even though they are new to the market.
AdsTargets Review: Here is what other Publishers are saying about AdsTargets
3. AdMob by Google
AdMob by Google made our list of Top Ad Networks for Publishers. This is because AdMob is simply the biggest App monetizing Ad network in the market currently. AdMob is own by Google and covers the largest share of In-App advertising. Ad run Native Ads, Video Ads, Interstitials full page Ads, and Banner Ads. Admob is available for IOS, Android Unity, and Cocos applications.
To prove AdMob is the biggest and probably the most preferred by publishers and advertisers, let me break down the figures for you. AdMob currently has over 1 million App using AdMob, Admob has paid out to their publishers over $3.5 billion since the July of 2012, AdMob also increased their CPMs almost or more than 200%, They get over 200 billion global Ad request every day and last but not the lease, they have over 1,000,000 advertiser. see the photo below for more details
Now that you understand what Admob is all about, here are the few benefits you will get as an App developer willing to make money monetizing with them.
AdMob Benefits for App developers
Google Ad technologies is considered by many as the best in the industry
You can run Ads on across multiple platforms
Auto update on Google play
Fast payments without extra charges
Great analytical and firebase for your campaigns
You will have the ability to choose the right Ad units for your App
You have the flexibility to filter out Ads you don’t want on your App
You will be able to earn the highest Advertising CPM rates
You will always have relevant Ads to show
You will have access to all Google advertisers
Admob best performing Ads
When it comes to making the most money with Admod, the secret is knowing which Ads units are making you the most money. Admob claim the Native Ads and the video Ads. you will have that in mind when once you are ready to start monetizing your Apps.
4. Media.net Ad Network for Publishers
Media.net is number four on our list of top ad networks for publishers. No doubt the company has taken a large share of the advertising market. media.net has over 500,000 publishers websites, more than 70 million paid clicks each month, they have an estimated over 87 billion display Ads impressions per month according to their About page as at 10th 08 2018.
With the above figures, its fair to say Media.net is massive and obviously in the top five list of top ad networks for publishers. Media.net was created to Run Yahoo and Bing Ads and was very successful doing that, some their top publishers include Hearst, Meredith, Forbes, Yahoo, MSN, Kiplinger, Reuters, The Street, Ziff Davis, NY Daily News and many more giant publishers in the advertising market.
Media.net biggest share of the market comes from the USA with over 90%, the UK and Canada only 5% while the rest of the world has only 5%. By device, Mobile got 63% while desktop got the rest 38%. The company has over 1300 employees and its headquarters in Dubai. More about Media.net can be found here
Media.net Ad types
Media.net net is known for contextual ads, Native Ads which they run on desktop and mobile devices. They also run a lot of banner Ads and Interstitials also known as full-screen Ads.
Getting Approved by Media.net as a publisher
Even though the Ad tech giant did not specifically specify their publisher requirements, they approve sites with high-quality content and also a website that updates their content regularly. here we lay down few tips for getting approved by media.net
Your content should be in English
Update your content regularly
Avoid content with violence, racism, drugs and other illegal activities as such will fail to get approval
Show you have some space for running Ads on your website or blog
This brought us to the conclusion of the top ad networks for publishers.
Media.net Minimum payment threshold
Media.net payment threshold is $100. They pay their publishers through PayPal and wire transfers.
We know this list might short when compared with a similar post, the reason is that we don’t just want to create a list of affiliate list of Ad networks like most others do, instead, we focus on bringing you the best list of ad networks for publishers based on their track records. we hope you find it useful and also tell us what you think about this post in the comment section.
Mobile advertising has become one of the most desires advertising platform for internet marketers. Due to the recent developments in online advertising, markets have seen the mobile advertising as huge potentials for getting their target customers. However, not all mobile advertising campaigns are done right due to lack of knowledge by some marketers.
Mobile advertising is expected to hit seven (7) billion dollars in 2019. hence it has become one of the most desires advertising platform for internet marketers. Due to the recent developments in online advertising, markets have seen the mobile advertising as huge potentials for getting their target customers. However, not all mobile advertising campaigns are done right due to lack of knowledge by some marketers.
With recent shifts in online advertising, it is necessary for marketers to acknowledge how essential mobile advertising has become. Google figure shows that the number of searches online has exceeded desktop. another interesting report by “We are Social” indicates that the number of mobile subscription in the UK hovers around 74.92 million making it a whopping 115% of the total population of UK.
There is also a massive increment in the number of mobile advertising campaigns in the recent years, all these confirm the importance of mobile advertising which makes it necessary for marketers to do it right which is why we decided to outline step-by-step process on how to create effective mobile advertising campaigns.
Make sure you use mobile-friendly ad formats
Using mobile friendly Ad format is the key for successful mobile advertising, As a marketer, you must know that images have a great look on the mobile phone, taking into account your mobile Ads has to fit perfect on all mobile sizes will be a great way to start your campaigns. consider design Ads that will align with all smartphone screens.
We can stress this enough, this is because it is important for your campaign to be seen on all mobile screens, not just a few. the more mobile phones can access your campaigns the better for your campaign. take this seriously.
Check out these mobile advertising Ad formats in the video below
Make sure users can opt-out quickly
Make it easy for users that are not interested in your Ads to opt-out easily to ensure you respect them. If you have to understand mobile phones are meant for personal stuff either message is sending or receiving calls or do another searching on devices. Brand repute comes first and all of this can be achieved by respecting a potential customer’s decision if they want to dismiss your ads. Putting a cross on noticeable and easy to access location gives freedom to the customer.
Do try to personalize your ads
Up to date data from Quant cast explains mobile advertising should be more relevant for consumers. For example, Retail advertisers should consider personalization or customization factor in their advertising campaigns. For Facebook’s audience using RLSA in Ad words and Google will be a plus point for the advertiser as this will helps to target customers in shopping campaigns. Some great SEM Solutions are also available in the market for help if it becomes overpowering for someone.
Try out mobile video advertising
Expenses on Video advertising hit $20.72 billion in 2016; this trend shows the positive impact of videos in mobile advertising. According to a survey, 90% of online customers find videos as helpful material to final their buying decisions, this means larger screens promote videos more than ever this year. So, if the budget allows then, retailers should consider e-channel for their promotions.
Take a look at these mobile video ads format
Choose the right metrics
Before evaluation of mobile advertising performance, one should consider that on mobile devices clicks are more often accidentally happened. So, one should positively discriminate interaction rates or time spent on ads as critical metrics for analyzing the data.
Giving the same attention to the main website will help the customer to find the way for their purchase quickly. Some user does an extensive search for making a purchase order, and some don’t bother and just ready to buy from mobile. Targeting customer preference by ensuring your website is easily navigated is the key to success. Consistent familiarity is the key to an Omni-channel strategy for all devices.
How to target mobile ads by location?
Make sure to activate geolocalisation option if your products are for specific countries, by enabling this tab you will always get right audience for your ads. There are many channels which allow you to specify your location target to precisely target your customers such as Adwords, Google Shopping, and Facebook are some examples.
How to control mobile ads frequency?
The timing of ads impacts both positively and negatively. Generally, brand awareness, a specific time frame is suitable in which people are watching your ads but seeing ads, again and again, is not an ethical principle. Users should see the ads after some interval, so they develop some interest in your ads. Users, not responding to your advertising should see less number of your ads as this strategy may become pricey in the long term.
Make sure your Landing pages relevant
Do make sure that landing pages are mobile-friendly for your potential customers to browse when they clicked on your ads. Correlating landing pages with actions will give you more customers. E.g., if you advertise flip-flop, then the user must see these items on landing pages as quickly as possible rather than tons of summer clothing items.
Experiment mobile ads with different formats
Playing with different formats in mobile advertising can affect your campaign. Formats should be co-linked with your strategy and objectives. Experimenting with videos, natives, banners and interstitial mobile advertising gives you positive response as there is no saying to stick on one format.
Here is a video explaining what is mobile advertising
How should you choose a mobile advertising platform?
Before choosing a platform for advertising, one should analyze the targeted customers as there are many platforms but to select the right platform is the key to success.
1. Search engine advertising
Ideally, Google AdWords (or Google Ad word Express for Small Business) is the best choice for those who are familiar with this port. As this engine provides all customization options for advertiser either its location base or time base, time and days, etc option are also available on this platform. For mobile advertising Google Adwords is manifest.
2. Mobile advertising on social platforms
Another way for effective advertising is to use social media. Twitter, Facebook or Instagram are the primary channels for social networking. Those who are familiar know the positive impact of these channels. Social networks successfully adapt this strategy for targeting customer majority; even Facebook also launched full screen and Canvas advertising medium to make it more interactive for both of client and advertiser.
3. Using an ad platform to advertise on mobile
Adsterra, Adstage, and Undertone are some renowned platforms for advertisement who offer more features for your advertisement which are unavailable on other platforms. They take the groundwork for your advertising and offers enhanced features. For example, Adbrite is the one who reduces cost and through its feature calling “click assurance” enables clicks verification by prompting users for accidental clicks which eventually improves the traffic quality of your ads.
It is most likely some of you have engaged in mobile advertising campaigns before or either thinking of starting mobile advertising. Neither ways, share your experience in the comment section to help others or even suggest ways we can improve this article if you feel you can. We wish you good luck with your mobile advertising campaigns.
The world of advertising has many ups and downs but most importantly, it has been known to be extremely beneficial for marketers around the world. For newbies, Advertising is nothing short of an industry that is riddled with complected terms.
These terms make it difficult to understand the differences between Advertising Networks and how to use them effectively. It is the duty of experts within the industry to make it easy for Advertisers and Publishers to understand the key terms and how to use them effectively. In this article, we state and describe all the types of advertising Networks. What is Advertising Networks?
What is Advertising Networks?
Advertising Networks which is also known as “Ad Network” are online advertising technologies that make it easy for Advertisers to create and distribute Ads to publishers Ad spaces.
This simply means, Advertising Network simply connects Advertisers and Publishers for easy advertising and monetization. One could simply say, the main function of Ad Network is to aggregate publishers inventory to fit advertisers demand.
On the other hand, Advertising Networks provide advantages to advertisers as it enables them to create and target their Ads to a specific audience while at the same time, advertisers can track their results through impressions and clicks, video average watch time.
The flexibility the system provides for publishers and advertisers is the simply the connection that benefits each party.
MobileAd Networkswork just like any other typical Ad Network, the difference is that these type of Ad Networks put more emphases in targeting only mobile traffic, these traffic are traffic that is generated only from mobile Apps, Mobile search results, mobile display Ads etc.
The advertising industry has seen a massive change since mobile phones became smarter, the advertising industry has done a great job of utilizing mobile device users and the results are fantastic. Mobile Ad Networks give advertisers to target specific mobile audience.
For instance, markets advertising Apps could use mobile Ad Networks to target only mobile user who is mostly potential customers. it makes sense to use mobile ad networks as all types of ads can be displayed or shown on mobile devices such as banner ads, text ads, interstitial ads, In-App Ads etc.
The video below gives a very detailed explanation of the advertising ecosystem
What is PPC Ad Networks?
Pay per click (PPC) which is also known as Cost per click (CPC) is basically an Internet or digital advertising model used by Advertising Networks. This makesPPC Ad Networksbe Ad Networks that specifically use only PPC pricing model for their adverting.
It is one of the most used advertising price models which is easily understood by advertisers and some can argue it is the most preferred pricing model used by both advertising networks and advertisers. PPC advertising model comes in two different types: The Flat rate PPC and Bid-based PPC
The Flat rate PPC: This model of pricing specifies that the advertisers and the Ad network or the Publisher agrees on a flat rate price per clicks generated. For instance, the advertiser and the publishers may agree on 0.5 per each click generated. In some cases, Ad Networks or the publisher will charge based on each Ad space on the webpage.
Bid-based PPC: In this model, several advertisers compete against each other in an auctioning system hosted by the Ad network. The advertisers set the maximum amount they are willing to pay for each specific ad position on the publisher’s web pages.
Keywords are often used to enhance the target while the auctioning system is triggered automatically each time a visitor triggers the ad position or spot.
What is CPM Ad Networks?
First I will like to explain what is CPM in the simplest way, Cost per impression (CPI), also known as Cost per thousand impressions (CPM) is an advertising pricing model which pays the publisher a fixed amount for every 1000 impressions or page-views generated.
After understanding what CPM is, it will be easier to understand whatCPM Ad Networksis which is, Ad Networks what specifically use this type of pricing method for both advertisers and publishers. Some publishers prefer this pricing model due to its flexibility.
The calculation of CPM is taken from the set advertising cost and the number of impressions which expressed as Cost per impression ($) = Advertising cost ($) / Number of Impressions (#).
Total cost for running the ad is $15,000.
The total estimated audience is 2,400,000 people.
($15,000/2,400,000) = $0.00625
CPM is calculated as: $0.00625 x 1000 (meaning per thousand impressions) = $6.25
What is eCPM?
Effective Cost Per Mille (eCPM) is a measurement system used by advertisers, Advertising Networks and Publishers to estimate the actual value of advertising cost. eCPM is calculated in the following manner: Cost-per-Click (CPC) auction calculated by multiplying the CPC times the click-through rate (CTR), and multiplying that by one thousand. (Represented by: (CPC x CTR) x 1000 = eCPM.).
There are two banners: “Curious Apps” and “Sensor Apps”.
The publishers earn $1 per click.
Both banners were published for the duration of one week.
“Curious Apps” was viewed by 5000 visitors from which 20 clicked on it.
“Sensor Apps” was viewed by 5000 visitors from which 70 clicked on it.
This shows that:
“Curious Apps” has an eCPM of $7 ($1 * 20/5000) * 1000
“Sensor Apps” has an eCPM of $20 ($1 * 70/5000) * 1000
What is Video Ad Networks?
Video Ad Networks are Ad Networks that specifically sell online video inventory across multiple platforms and devices. These Ad Networks focus online video ads which mostly display before the main video is played also known as “Display video Ads” online video advertising comes in different forms: in-stream, out-stream, interactive, in-game and webpage based videos, creating video messaging before, during, and after consumers take in content on their mobile devices or desktop.
Video advertising allows Internet marketers to engage their audience with engaging video ads in very effective ways. YouTube is the biggest video Advertising platform on the Internet while several other Ad Networks are also grabbing the share of the market. Video Ad Networks also use CPC and CPM methods for video advertising.
What is Banner Ad Networks?
To answer this we first have to understand what is banner advertising.Banner advertisingrefers to the use of a rectangular graphic display that comes in various forms and places on top, bottom or sides of a web-page.
Now that you understand what is banner advertising, let’s jump into Banner Ad Networks: these are Ad networks that include banners in their Ad units.
Publishers or advertisers will be able to place ads in various banner sizes and formats of their choices while publishers also will be able to monetize with various banner sizes and formats from such Ad Networks. Many Ad Networks have banner advertising as part of their Ad units and ad inventory.
First let’s look at what is native advertising: I would make this simple for you to understand, Native advertising is simply placing Ads on the platforms that match the content of the Ads.
Thus, putting ads on content that matches the ads with the intent to target a specific audience. A typical example of this may display video ads on videos that are related to the ad video or putting sports equipment ads on sports blogs or advertising new cars on car review YouTube channels or car review websites and blogs.
What is Ad Exchange Networks?
Lets simply put it as an advertising technology designed to enable the selling and buying of media advertising inventory across multiple Ad Networks.Ad Exchangeplatforms use a bidding pricing system. This process is entirely technology driven. Some of the most popular Ad exchanges areAppNexus, AOL‘s Marketplace,MicrosoftAd exchange, OpenX, Rubicon Project Exchange,DoubleClick, andSmaatoamong many others.
What is Interstitial Advertising Networks?
It will be better to understand what is an Interstitial Ad before moving to Interstitial Ad Network. Interstitial Ads also know as the full-screen Ads are ads that cover your screen either on mobile or desktop as soon as you reach a webpage or open an App on your mobile device.
These ads are most common in Apps. they are shown mostly between activities or some minutes after interacting with the App. Now that you understand what is an Interstitial Ad, let us define Interstitial Ad Network: These are specific Ad Networks that deal with interstitial ads as part of their Ad inventory.
A lot of Ad Networks are beginning to offer advertisers and publishers the opportunity to advertise and monetize with interstitial Ads.
How do I know my Advertising Cost and ROI?
Understanding how to calculate yourAdvertising costwill definitely help you go a long way in your online advertising. You will be in a better position to know your advertising ROI and also make better decisions on your subsequent advertising. Here is a post that clearly shows you how to calculate youradvertising cost and ROI
These are some of the most asked questions by newbies in the advertising industry. we understand there more than a hundred questions that needed answers but can’t put all of them here in this list. however, we will be happy to know from you which questions you would want us to answer and add to this list. let us know your suggestions in the comment section below.
The online Ad network can be defined as a digital platform, created with the sole purpose of serving Ads to registered publishers.
Those registered publishers are websites and Blog owners willing to earn some revenue from displaying Ads.
It’s a simple concept that is aimed at connecting the advertiser to bloggers and website owners willing to show those ads on their web pages.
In other words, “Ad Network” facilitate the connection between the advertisers willing to buy available Ad spaces (Inventory) from a group of publishers in different geographical locations across various categories (Niche).
1. Defining what is an Ad Network
Since the begging of internet marketing which includes online advertising in the early 90s, Ad Networks use to serve as intermediaries between advertisers and publishers.
The technology has advanced today with many functions that allow for more advertising optimization and targeting tools to reach more target audience. However, There are always two important parts or groups on every Ad network which are the Advertisers and Publishers.
The Advertisers are business or individuals willing to promote their products or services online with the hope of getting more traffic and increasing their sales, on the other hand, Publishers are individuals willing to display Ads from particular those advertising platforms to earn some income through their traffic’s clicks and impressions.
The advertisers are often the businesses or individuals, they pay to them, create ads and submit those ads for approval by the Ad network admin. once the Ads are approved, they are shared on the publisher’s web pages.
Ads sharing follows a process and guidelines based on the preference of the publisher. While creating Ads from the Adnetwork inventory, they select specific Ad based on their location, keywords, and niche.
To avoid confusion, these ad networks include only online advertising and not the traditional advertising media that include television, printed media and radio.
The Pricing model mostly used byAd networksis CPM, CPC or PPC, CPA etc. AdNetwork like AdsTargets offers publishers the ability to create different Ad units likeBanner Ads, Text Ads, Interstitial Ads, In App-Ads. Additionally, publishers can choose their preferred device to publish their Ads.
2. What is the difference Between Ad Server and Ad Network
This is one of the most asked questions by newbies in the advertising industry. To clear the confusion, we explain in simple terms what is an Ad server and what is an Ad Network below.
What is An Ad server? In simple terms, it is simply an inventory tracking, monitoring and managing advertising technology used by both Advertisers, publishers and Ad Networks to run and give specific accounts on Advertising campaigns. This is further categorized into two distinct types based on their users.
The first one is “First-party Ad server which is mostly used by publishers (A publisher Ad server) while the third party ad server is used by advertisers (An advertiser Ad server). Another term that is widely used is the SSP “Supply-side platform”.
This is also a similar technology that offers almost all the functions but a bit different in accessing the inventory and delivery method of distributing Ads which makes it different from the previous two. For more on Ad servers, see the video below.
What is an Ad Network? This is another form of advertising technology but unlike ad server, this technology is mostly used for the management of multiple advertising campaigns which store creatives use during transactions of media purchases between the publisher and advertisers. the next complications after understanding Ad servers and Ad Networks, one will ask how do they work which takes us to the next level.
3. How Does an Ad Network Work?
Just to refresh your memory, An Ad Network work by collecting and listing all the available inventory from publishers and sell them to potential advertisers willing to pay a premium price for them in form of PPC, CPA or CPM.
Here’s How an Ad Networks operate
An ad network collects a massive number of publishers to deliver the required amount of inventory to the potential advertisers on a premium price or auction basis.
The Advertisers uses the Ad Networks campaign management platform to set up Ads which are then automatically distributed to the publisher’s available inventory. These online advertising solutions offers advertisers the flexibility to create multiple campaigns and consolidate the reporting metrics on the campaign performance.
Also, the advertisers set have the possibilities to set up their campaigns based on their desired prices per clicks, impressions and per action. Targeting through demographics, location, keywords, and budgets are all features offered by Ad Networks to advertisers.
Once The Ad networks approve advertisers Ads, Advertisers are allowed to change their banners, Text, and targeting as they please. All these Ad management systems are offered within the Advertiser CPanel (Campaign management panel). No time limits or restrictions are placed as the system are managed online 24/7.
In the early 90s when there were few online advertisers and publishers, Publishers were fine using only one Ad Network to source their available inventory but as internet marketing business became more massive, they figured using multiple ad networks pays better and that’s why today you see most publishers use various ad networks on their inventory spaces which also forced Ad networks to drop their rates. the image below shows the risk associated and rewards when inventory is sold to different ad networks.
4. How Advertisers and Publishers benefit from Ad Networks?
There many ways both advertisers and publishers benefit from Ad Networks. Ad networks serve as a bridge that connects the advertisers and publishers together. This makes marketing and economic sense for all parties but let’s discuss them differently.
Advertisers benefits from Ad networks
When through the primary purpose of Ad Networks is to provide an avenue for publishers to sell their available inventory, they also provide a lot of benefits for Advertisers in the following ways
Scalability: Advertisers have the opportunity to buy many inventories at a time through the platform and at the same time, Ad networks provide them with the opportunity to monitor and manage their ad campaigns in a centralized system.
Campaign management: It helps advertisers save a lot of time as they are able to manage multiple ads within one system and not moving on many publishers inventory spaces or web pages. This could be the benefits as they reach more audience within one system.
Measurement and Campaign reach: The Advertisers have the ability to manage their measure their campaign performance and adjust them whenever they are pleased. They can adjust their campaigns either by increasing their budgets or targeting. Ad networks also give advertisers the ability to collect data and retarget individuals that visit their web pages.
Publishers Benefits from Ad Networks
The most beneficial factor for publishers using Ad network is to sell their available inventory which was not easy to be sold directory to advertisers or advertising agencies. Ad networks offer such opportunities and in some cases, they are able to make constant income from selling their inventory to ad networks.
5. What are the Targeting possibilities on Ad Networks?
The targeting functionalities offered by Ad Networks are many with many decision-making functions that allow the advertisers to manage their Ad campaigns. the Advertiser Cpanel gives them the opportunity to choose which web traffic is most suitable for their campaign, when to target a specific audience and how to targets them. the following are the targeting criteria offered by Ad Networks RON: Run on all sites in the ad network
ROS: Target specific domains/publishers in the ad network
7. What is the Difference between Ad Networks and SSPs
Even though these two have similar functions, and serve almost the same purpose, there are still some differences that exist between them in terms of technology, inventory, clients, Ad optimization functions and targeting.
Inventory: SSPs tend to offer real-time bidding (RTB) and buy inventory that is available from the publishers known to be of “lower quality”. While on the other hand, Ad Networks sell their available ad inventory to brands by giving them access to premium and exclusive publishers.
Technology: SSPs functions allow only Ad delivery, the combination of SSP/DSP (demand-side platform) can be considered the partner of ad networks.
Optimization and Targeting: Ad Networks advertisers are allowed to manually target and optimize their campaigns to reach a specific audience. However, the combination of SSP?DSP uses special machine learning technology.
SSPs utilizes programmatic technologies to automatically to optimize ads for publishers, Similarly, DSPs also optimize Ad campaign for various brands while allowing them to target a specific desired audience.
8. How Ad Network evolved
As the digital advertising market evolved and became more competitive, Ad Networks have engaged in a battle to maintain a significant amount of their share market. they constantly offer more appealing functionalities to attract more publishers and advertisers.
Because of the competition, marketers are constantly searching for one in all solution. It forces the Ad network increasingly offering the same tools as SSPs which is massively closing the gap between them.
On the other hand, as SSPs also compete for more publishers, they tend to offer functionalities to attract more premium publishers. At the same time, they offer advertisers the opportunity to buy inventory directly which make them similar to Ad networks.
SSPs have evolved a lot as they connect advertisers and publishers (the demand and the supply side). It will be self to say they have evolved towards programmatic direct.
This further closes the gap between Ad networks and SSPs. For instance, ad networks’ gradually transcend premium inventory as they integrate programmatic engines that optimize the procured RTB supply.
In addition, they are also connecting their own available supply to specific DSPs in a bid to increase fill rates for their portfolio of publishers.
Advertising has evolved a lot in general since the firstbanner Advertisingwas publishers in the early 90s.
We have experienced very high levels of competition among Ad network as they constantly introduce new advertising functionalities. recently, In-App Ads and push notification Ad format have been introduced which has also seen spikes in advertising budgets. the advertising industry will constantly see changes in the near future.
We have tried to explain most of what you need to know about Ad Networks and how they work for the benefit of the advertisers and publishers, however, we will continue to update this post to bring you latest information about Ad networks.
Feel free to share your experience, observations, and objections in the comment section below.