Review of Top Ad Networks for Publishers

Review of Top Ad Networks for Publishers

Top Ad Networks for publishers are characterized by their track records and how satisfied publishers are working with them. There are hundreds of Ad Networks for publishers in every corner of the globe.

The number of Ad networks for publishers has skyrocketed in the past ten years. These Ad Networks have however used different Ad formats and different payment and pricing models with specific requirements for publishers.

The differences that exist among these Ad networks makes it difficult for some publishers to be accepted. In most cases, publishers are rejected because they do not meet the requirements of those Ad Networks or simply apply to the wrong Ad networks.

Understanding these problems, we decided to review the top Ad networks for publishers including their pricing models and other valuable information to help you make the right choices when choosing an Ad network to monetize your traffic.

Our review of Top Ad Networks for publishers

Now let’s begin the listing work…

1. Google Adsense Ad Network 

I guess it won’t surprise anyone that Google AdSense makes number one on our list of Ad Network for publishers. Google AdSense is known to be the largest and probably the best Ad Network for publishers around the world.

With a massive number of publishers, the Ad Network is run and managed by Google which uses pay per click (PPC) and per-Impression (CPM) pricing model to pay publishers. 

Google Adsense
Google Adsense has almost all Ad types which enable publishers to create Display Ads, Matched content Ads, Responsive Ads, Link rich Unit, Text Ads, Video Ads all in a customizable format and also responsive.

With these capabilities, Adsense did not only manage to become the world most loved Ad network for publishers but also one of the best performing among Ad networks for publishers. see the top performing countries for AdSense below
 

Getting approved by Google Adsense 

One of the most asked questions about Google AdSense is how to get approved by AdSense? It seems to many that getting your website or Blog approved is very difficult which is not necessarily true. Of course, all high standard services have principles and guidelines which applies to AdSense as well. To get approved by AdSense, Here are some few tips

  1. Make sure your content meets Adsense requirements;
  2. Show your site or Blog have spaces for AdSense;
  3.   Make sure the blog or site you are using is your content;
  4. Make sure your content is unique and clean;
  5. Make sure your pages can be navigated easily;
  6. Make your pages mobile friendly;
  7. Your site should comply with content language.

Before signing up for Adsense, please take some time and read these guidelines Before Signing up for AdSense

Google AdSense Best practices

As a publisher using AdSense, there are several things you would like to do in order to maximize your income. Applying the right strategy will massively increase your earning and get you some level of trust and respect while monetizing with AdSense. Here are the best Adsense practices

  1. Experiment with all the Ad units;
  2. Find the best ad placements for your type of site;
  3. Try out the responsive Ad units;
  4. Always create new content as a blogger;
  5. Never stop promoting your blogs and website;
  6. optimize your content for SEO.

Want to read more on how to make more money with AdSense, follow these step by step Google AdSense best practices.

The logic behind banner advertising and how it work

Google Adsense payment threshold

Google Adsense threshold is $100 for the first withdrawal. Before your first payment, You will have to Add your bank account and verify your address before your first payment will be deposited once you reach the threshold.

2. AdsTargets Ad Network

AdsTargets Ad Network is a CPC and CPM online advertising technology for advertisers and Publishers. The aim of the Ad Network is to become the most desired Ad network for advertisers and publishers. AdsTargets offers one of the best advertising and monetizing technologies in the market.

AdsTargets home page

It offers both cost per click (CPC) also known as pay per click (PPC), CPM = cost per 1000 impressions and their ads are servers across desktop and mobile devices globally. Advertiser and publishers can advertise and monetize using their vast ad units such as Banner Ads, Text Ads, Interstitial Ads also known as full-screen Ads, Retarget Ads, and In-App Ads.

AdsTargets just like other Top Ad Networks for publishers has few requirements for qualified publishers. Don’t be scared its anything to worry about! AdsTargets require publishers applying to monetize their website or blog to have reasonable content and should be updated regularly. 

Secondary, As a publisher, your content should not have or include content that is related to violence, drugs, racism and any form of illegal activities and discrimination. Refer to Publisher terms during application for more details. Website and blog with such content will not be approved by AdsTargets.

AdsTargets Accept members from all over the world and currently in eighty-seven countries.  

AdsTargets Best practices

Ad a publisher, You may want to make the most out of your content, that is making money as much as you can while monetizing. If you agree with this statement then here are few things you would like to implement to maximize your earnings at Adstargets 

  1. Most use the 300×250, 728×90 Banner, and Text Ads
  2. Two Ads par page will give you a better chance
  3. 728×90 should be placed at the header and 300×250 at the right or left side widgets
  4. Other ad units work well in the body and bellow sections
  5. Always create new content as a blogger
  6. Never stop promoting your blogs and website
  7. optimize your content for SEO

Adstargets was created after several years of experimental studies done by interviewing top advertisers and publishers around the world. The founder took the complaints from both sides and worked tirelessly to create a platform that could finally offer the desired value for advertisers budget while at the same time making sure publishers are paid the maximum earning commissions they deserve.

AdsTargets Payment threshold

AdsTargets Payment threshold is only $35. AdsTargets pay publishers through Paypal and wire transfers.

AdsTargets advertising technology is capable of automatically scaling and optimizing advertisers Ads to reach the right people only while they also pay over 80% commission of the Advertising revenue to publishers. This makes AdsTarget one of the top ad networks for publishers globally. Even though they are new to the market. 

Start Monetizing at AdsTargets Today!

AdsTargets Review: Here is what other Publishers are saying about AdsTargets

3. AdMob by Google

AdMob by Google made our list of Top Ad Networks for Publishers. This is because AdMob is simply the biggest App monetizing Ad network in the market currently. AdMob is own by Google and covers the largest share of  In-App advertising. Ad run Native Ads, Video Ads, Interstitials full page Ads, and Banner Ads. Admob is available for IOS, Android Unity, and Cocos applications.

Google AdMob

To prove AdMob is the biggest and probably the most preferred by publishers and advertisers, let me break down the figures for you. AdMob currently has over 1 million App using AdMob, Admob has paid out to their publishers over $3.5 billion since the July of 2012, AdMob also increased their CPMs almost or more than 200%, They get over 200 billion global Ad request every day and last but not the lease, they have over 1,000,000 advertiser. see the photo below for more details

Google AdMob in figures

Now that you understand what Admob is all about, here are the few benefits you will get as an App developer willing to make money monetizing with them.

AdMob Benefits for App developers

  1. Google Ad technologies is considered by many as the best in the industry
  2. You can run Ads on across multiple platforms
  3. Auto update on Google play
  4. Fast payments without extra charges
  5. Great analytical and firebase for your campaigns
  6. You will have the ability to choose the right Ad units for your App
  7. You have the flexibility to filter out Ads you don’t want on your App
  8. You will be able to earn the highest Advertising CPM rates
  9. You will always have relevant Ads to show
  10. You will have access to all Google advertisers

Admob best performing Ads

When it comes to making the most money with Admod, the secret is knowing which Ads units are making you the most money. Admob claim the Native Ads and the video Ads. you will have that in mind when once you are ready to start monetizing your Apps.

4. Media.net Ad Network for Publishers

Media.net is number four on our list of top ad networks for publishers. No doubt the company has taken a large share of the advertising market. media.net has over 500,000 publishers websites, more than 70 million paid clicks each month, they have an estimated over 87 billion display Ads impressions per month according to their About page as at 10th 08 2018.

Media.net

With the above figures, its fair to say Media.net is massive and obviously in the top five list of top ad networks for publishers. Media.net was created to Run Yahoo and Bing Ads and was very successful doing that, some their top publishers include  Hearst, Meredith, Forbes, Yahoo, MSN,  Kiplinger, Reuters, The Street, Ziff Davis, NY Daily News and many more giant publishers in the advertising market.

Media.net biggest share of the market comes from the USA with over 90%, the UK and Canada only 5% while the rest of the world has only 5%. By device, Mobile got 63% while desktop got the rest 38%. The company has over 1300 employees and its headquarters in Dubai. More about Media.net can be found here

Media.net Ad types

Media.net net is known for contextual ads, Native Ads which they run on desktop and mobile devices. They also run a lot of banner Ads and Interstitials also known as full-screen Ads.

Getting Approved by Media.net as a publisher

Even though the Ad tech giant did not specifically specify their publisher requirements, they approve sites with high-quality content and also a website that updates their content regularly. here we lay down few tips for getting approved by media.net

  1. Your content should be in English
  2. Update your content regularly
  3. Avoid content with violence, racism, drugs and other illegal activities as such will fail to get approval
  4. Show you have some space for running Ads on your website or blog

This brought us to the conclusion of the top ad networks for publishers.

Media.net Minimum payment threshold 

Media.net payment threshold is $100. They pay their publishers through PayPal and wire transfers.

Conclusions

We know this list might short when compared with a similar post, the reason is that we don’t just want to create a list of affiliate list of Ad networks like most others do, instead, we focus on bringing you the best list of ad networks for publishers based on their track records. we hope you find it useful and also tell us what you think about this post in the comment section.

Best Mobile Advertising Tips for Online Marketers

Best Mobile Advertising Tips for Online Marketers

Mobile Advertising tips needed by online marketers is what we set out to provide in this blog post. Since mobile advertising has become one of the most preferred advertising methods for internet marketers. It has been estimated that over 70% of online advertisers have used some form of mobile advertising.

It has become very important for internet marketers to target potentials customers using mobile ads. This is because almost all the types of mobile advertising are known to be effective and cheaper. In this article, we are going to review the best mobile advertising tips to boost your campaigns.

Let’s lets start with the basics terms and most asked questions about mobile advertising and mobile marketing

What is mobile marketing?

Even though our main focus here is to give you mobile advertising tips, we have to lay a foundation so you can be familiar with other mobile advertising terms, so before heading to mobile advertising tips,

I would like to make things very simple here by saying, mobile marketing is a marketing strategy that is aimed at reaching a target audience through their mobile devices such as smartphones, Ipads, tables etc through websites, mobile Apps, SMS, MMS, social media, emails and so on.

It might surprise you to know that the number of searches done on mobile has surpassed desktop since 2015 according to Google. also, more than 80% of internet users have some sought of a mobile device that is connected to the internet which makes mobile marketing even more important.

Now, Understanding what is mobile marketing is one thing, doing it effectively is another, so… to give you a brief explanation of what is effective mobile marketing is,

Mobile Advertising Tips

we simply say,…

Effective mobile marketing is the process Or if you like, the strategy of creating and sharing content to reach your targets audience through their mobile devices. This might be separated into various forms such as mobile advertising which includes, banner ads, text ads, interstitials also known as full-screen ads.

Others include crafting content, emails, social media images and text, In apps content that will be attractive and engaging on mobile devices to increase engagement and conversions. Do not forget you have to take into consideration while creating content for mobile users the size and length, position of such content should be considered.         

Mobile-friendly Website 

If you are into online marketing or online advertising, you know probably know that having a mobile-friendly website is no longer an option but a must do for your business. Since 2015, Google made mobile friendly-website as a ranking factor considering the search volume that comes from mobile search. 

Is that surprising to you? please don’t say yes cause am about to show you something very important. Let’s just see some of the reasons why you need to make your website mobile-friendly.

According to Google Ads, 29% of smartphone users will immediately switch to another website or App if your mobile site is slow

40% of mobile users left websites which takes longer 3 seconds to load.

These statistics are centered on website speed which is one of the key factors of mobile-friendly websites. To check out the speed of your website, use GoogleSpeed Insights to see what you need to fix to improve your website speed.

PageSpeed Insights

Another factor is your website content. This means your website content must appear visible and in the right positions for your audience to see and interact which translate to…

  • Website text should be readable
  • Content should have the appropriate size so that mobile users don’t have to zoom
  • Placing links for easy tapping
  • Using common software

In between, You can check if your website is mobile friendly by using Google mobile-friendly test

Google mobile friendly test

For more information on why and how you should optimize your mobile website, please watch the video below from Google ads

Mobile app marketing

Mobile App Marketing is another great form of mobile marketing using mobile Apps to attract and convert your potential customers or users to loyal customers or mobile users. It has great potentials to really affect your marketing efforts as a company or an individual.

If we consider the number of people using mobile Apps you make purchases in the last few years, the numbers are huge and growing which present a great opportunity for your business to start using mobile App marketing to attract more customers. 

Types of mobile advertising

Since we have covered some of the basics about the confusing terms, Let’s look at the types of mobile advertising you should be running as an online marketer or an advertiser. 

Mobile Banner Ads 

Banner ads also known as display ads are still the most popular ads online and engaging in mobile banner ads will be one of the most profitable ad formats if placed in the right places. While designing banners for mobile advertising,

Mobile Banner Ads formats

Image credit: blog.visme.co

You should take into consideration to make it responsive and also should not be placed where the mobile user will still be able to access their information. We recommend placing banner ads at the bottom of the mobile but at the same time, it should be attractive enough for mobile users to see it. 

Mobile Native Ads

mobile native ads are great ads format that is designed to blend with the content or mobile apps. these ads look as if they are part of the content or mobile App.

In most cases, the mobile user so not recognize that mobile native ads are actually Ads, these ads also have common features like banner ads but simply meant to blend more with the content and the App on the mobile device

Mobile Interstitial Ads

Mobile interstitial ads also know as full-screen ads that cover the mobile screen mostly when user spend some minutes on Apps. These ads have great potentials to capture mobile users attention and increase conversions.

mobile interstitial Ads

Image credit: mobileads.com

Mobile interstitials have very high click-through rates simply because the user in most cases will have to manually close those ads before carrying on using their App. Mobile interstitial Ads comes in forms of images, video Ads.

We advertiser online marketers not to overuse mobile interstitial ads in order not to discourage mobile users using those Apps or mobile content. 

Mobile Video Ads

Mobile video ads also made our list of mobile advertising tips because they are a great way of targeting and converting mobile users. The fact is, mobile video ads are known to be less distractive compared to the banner and interstitial ads.

Mobile Video Ads tips

Image credit: blog.visme.co

Mobile users are known to pay more attention to video ads even more than the desktop video ads. Video ads can be used on mobile devices easily both in Apps and websites to capture the attention of the audience.

The cost of video advertising is expected to hit 7 billion dollars in 2019 because of its potentials to increase conversion rates. We advise that make video Ads that are simple to understand with a clear and concise content both visually and in sound, be creative and reward in your video ads.

Mobile Rich Media Ads

We can’t make a list of great mobile advertising tips and forget to include rich media ads. This another great form of mobile advertising that helps you stand out among your competitors when advertising on mobile devices. 

Mobile rich media ads

Image credit: emilsmith.co.uk

Mobile rich media ads use videos, texts, audio, mini-games, and images in the best way possible to stimulate brand awareness and increase conversion rates. media rich ads in their nature do now interrupt mobile users or discourage to quit sessions which is another plus and a reason you should try out mobile media-rich ads

Mobile advertising companies

We now encourage you to take action and start mobile advertising with AdsTargets Ad Networks. We have great in-house built tools to enable you to excel in your mobile advertising campaign. We also have experts who are willing to guild you through the process of creating great mobile advertising campaigns to make sure you achieve your mobile advertising goal.

Start Mobile advertising today  

Conclusions

We hope the above mobile advertising tips enhance your mobile advertising. We would go on and on but our tradition remains to make moderate content so as not to get you bored. However, we can continue our conversation in the comment section. Let us know your thought about mobile advertising