In case you are wondering how to calculate CPM as a publisher or an advertiser, you are not alone in the struggle. There are so many advertisers and publishers out there doing the same thing.
The reason is simple and straight forward. On the advertiser’s side, they want to know their potential cost of acquiring or buying a certain number of Ad impressions or how much they are going to spend to get a certain amount of impressions for an advertising campaign.
Publishers, on the other hand, want to know how much they will get paid for selling a certain number of impressions generated from their page views.
So technically, it is very important to calculate your CPM both as a publisher and as an advertiser in order to know your potential cost of advertising.
In this blog post, I will focus on teaching you how to calculate your CPM for your advertising campaign as a publisher and how to calculate your CPM for potential earnings as a publisher.
So let’s get into it…
Defining what is CPM?
CPM (Cost per 1000 Mille) is simply an advertising pricing model which simply means the cost per 1,000 impressions. This is the cost an advertiser pay for buying 1,000 impressions or views per ads.
Also, it represents the amount of money a publisher is paid for selling 1,000 impressions for their advertising space.
How to calculate CPM Cost as an advertiser
As a good marketer, it is always good to know the potential ROI on investment before putting in your Ad money. This also applies to your CPM advertising campaign.
As a marketer or company, here is how you suppose to calculate your CPM cost before starting your Ad campaign.
Doing the math
The cost of the advertising campaign is divided by the number of desired impressions and then multiplied by 1,000 to get the cost of advertising (2,500/500,000) x 1000 = $5).
In the above case, the advertiser or the company will have to spend $5 per 1,000 impressions on their ad campaign with a budget of $2,500.
As an advertiser, your CPM will be set by the ad network or a publisher (Blogger or a website owner). It’s only in real cases the advertiser will be given the opportunity to negotiate their CPM rates.
Also, Real-time bidding helps to determine the actual amount you are going to pay for 1,000 impressions. In any case, the formula for calculating your advertising campaign cost is (Total cost of advertising campaign / Desired impression X by 1,000).
How to calculate CPM as a Publisher
As a publisher, you would want to calculate the potential earnings based on your predicted number of impressions per month. Even though the CPM formula is the same, your CPM earnings are calculated a bit different from the way advertisers calculate their cost of CPM rate.
Here is how you need to calculate your potentials earnings considering the ad networks will have to deduct a percentage of your actual earnings.
Your CPM earnings solely depend on the number of impressions generated per month from your website or blog. In the above case, we assume the publisher’s blog or website is able to generate 500,000 impressions per month.
If you are selling your ad inventory directly to advertisers, you will set your CPM rate and asked advertisers to pay which will earn you all the income.
In case you sign-up with an Ad network, you will have the advantage of having 100% fill rates but will also have to forfeit some percentage of the revenue to the ad network.
Our Ad Network (AdsTargets) for example pays publishers from 80% to about 85% of the revenue generated from the advertiser’s income to ensure the publisher’s revenue is maximised.
To make things easy for our both advertisers and publishers, we have created a CPM Calculator for easy calculation of your CPM cost and CPM earnings for advertisers and publishers respectively.
To maximise your CPM campaign, you need to consider putting some strategies to use. Strategies that will enhance the performance of your campaigns and yield the maximum ROI for your CPM advertising campaign.
Of course, there are some factors that influence these outcomes such as the demographics of your audience, the ad network, and the cost of your campaign all will have a significant effect on the visibility of your ad campaign.
Here are a few things you need to do
Do audience research to determine the size and specific target audience
Choose your advertising platform carefully
Consistently optimise your ad campaign
Evaluate your campaign periodically to check to ensure your ROI is maximised
Adjust your target audience demographic periodically when needed.
All these efforts to optimise your ad campaign ensures your ad budget is channelled only to what is working minimising lost and maximising your advertising ROI.
Platforms such as Google Ads will recommend adjusting your campaign almost every day to ensure your campaign achieve a good quality score.
Calculating your CPM cost and the potential earnings will always put you in a better position to know how much your campaign will gain or rather profit compare to what you are going to spend.
This will not only lead to better decisions making but will help you maximise your entire business profit as a company.
Publishers will also make more money if they are able to estimate their potential earnings while comparing ad networks and their potential number of impressions.
If you have ever done your CPM calculations before or during your campaigns, let us know how it has impacted your advertising campaign in the comment section.
Many publishers are comfortable monetising their traffic with AdSense and other ad networks in the industry. However, Google offers publishers with other monetising tools such as DFP by Google. What many don’t know is Adsense have limitations in several ways which also limit your monetisation and income.
In today’s world, everything is competitive and so monetising your traffic. To gain more than average from your blogging efforts, you will have to use ad management systems such as Double Click for Publishers (DFP).
DFP is a flexible ad management system that gives you more opportunities and privileges as a publisher to monetise your traffic displaying ads.
In this post, we are going to talk about all you need to know about DFP and ways you can use it to maximise your earning while publishing ads on your website or blog.
So let’s get into it by first understanding what DFP really stands for.
What is DFP?
This is an increasing question among publishers and it often goes like this… What is DFP? or what is Double Click for Publishers?
Here is the answer:DFP Stands for Double click for Publishers and also known as DFP by Google. It is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory.
One of the most important factors or things to take into account is the functionality of the system. It’s a great tool that gives you complete control over your Ad inventory.
Since it’s built and managed by Google, you should rest assured of all the monetisation options and tools you need to effectively manage your ads as a publisher.
DFP is a robust ad management system designed to give you all the tools and functions you need to maximise your revenue while monetising your blogs and websites.
How does DFP for Google works?
DoubleClick for publishers is an Ad server which acts as a link or an intermediary between publishers ad inventory and several act networks and individual advertisers who are willing to buy publisher ad inventory.
DFP is packed with advanced ad management features such as ad trafficking and delivery, revenue optimization, inventory management, inventory forecasting, and granular reporting
DFP provides publishers with an entire toolkit for delivering ads on their websites/Blogs, mobile devices, Apps and video ad inventory. A full feature list of DFP is available at their website.
DFP for small publishers
This is also known as DFP for small businesses or DoubleClick for small businesses. It is a free version of DFP which is used by publishers and businesses with a small amount of traffic to monetise.
It’s best suited for small publishers or new businesses that are just building their traffic. However, you must have an existing AdSense account with a credible record for you to be accepted on the platform.
What is DFP Premium?
DFP premium is the paid version of the DFP. It is a premium service designed to allow publishers with high amoung of traffic and can at least generate about 90 million impressions monthly.
The DFP premium package comes with customer support. The user of the premium DFP is assigned with account managers which assist them to make the most out of DFP by Google.
What is the Difference between DFP, ADX and AdSense
There are distinct differences between these three Google-owned ad platforms and am going to explain each of them momentarily.
DFP by Google
You can think of DFP as ad management also owned by Google. It simply is known for allowing publishers to sell their ad inventory at higher prices organise their ad inventory more effectively and efficiently all to maximise their income selling their traffic.
One of its goals is to allow publishers to compete in real-time to maximise their revenue by bidding for higher ad prices (More expensive impressions).
Since it contains ads served by some of the biggest brands such as Apple, Nike, Coca-Cola, Microsoft, Visa and among many others, they pay more than the ads served within the AdSense platform.
Key DFP Terminology
In case you are confused about some of the terminologies used in the system, worry no more as we explain some of them here to make it easier for you to understand.
DFP Network – The entire platform which is everything in the DFP account.
Company – where 3rd party companies or agencies are set up by name in DFP to be associated with orders.
Advertiser – the agency, network, or direct brand advertiser that will be trafficking ads via DFP
Order – the organizational container for campaign line items which contain ad creatives or ad tags
Line item – the campaign consisting of flight starts and end dates, targeted ad unit or other Creative – the actual ad creative either in the form of an ad tag code snippet or script
Ad unit – the basic unit of web page inventory made up of one or more available spaces or slots where an ad can appear. Note that you can group one or more ad slots into an ad unit, for clear organization and tracking, you should keep a 1:1 relationship between ad slots and ad units.
Line item – the campaign consisting of flight starts and end dates, targeted ad unit or other.
Creative – This is the code, the ad creative either in the form of an ad tag code snippet or script.
Placements – groupings of the ad units.
This is one of the most popular Ad networks for bloggers and webmasters. The platform allows these individuals and small businesses to register and if approved, they create ads and insert some code on their website to display ads on their webpages and earn money.
Almost every publisher is allowed to use AdSense to monetise their traffic through CPC or CPM pricing models.
Also, all ad types are available on this platform such as contextual ads, display banner ads, interstitial ads etc.
Since Adsense allows advertisers to pay for low impressions, publishers here are limited to making some money on their ad inventory but not a maximum income as they can’t set floor prices for their ad inventory.
Google AdX (also known as Google Ad Exchange or DoubleClick Ad Exchange) is simply an ad exchange network that brings publishers, advertiser and agencies together.
AdX primarily objective is providing real-time biddings, private auctions, and preferred deals which gives publishers the opportunity to make more money as a result of the competition.
AdX (DoubleClick Ad Exchange) has its own network of advertisers and publishers, and third-party ad networks all working under the same platform.
Unlike AdSense, publishers need to manage their inventory (like giving the floor price for auctions and carry out preferred deals by choosing advertisers.
What is so interesting about the preferred Deals is the capability of bypassing the auction completely offering a one-to-one transaction between publishers and advertisers.
Also in a Preferred Deal, buyers get exclusive access to inventory even before they are made available for auction, securing placements, even if it means higher prices.
Getting access to become a publisher with AdX require a more stringent process. You will need to be verified by one of the Google representatives that will review your site/blog before approval.
Even though the ADX seems to be very effective and look like a money-making machine for publishers who are able to negotiate deals, set floor prices and offer inventory privately, Publishers can still make far less income compared to what they could have actually made from AdSense if they are not competitive and also set their prices too high.
One important tool publishers can use to maximise their revenue is Dynamic Allocations but what is Dynamic allocation?.
Dynamic allocation is a network-level mechanism designed to maximize your remnant and Ad Exchange revenue without compromising reservations.
With dynamic allocation, both remnant and Ad Exchange line items are given a chance to serve ads if Ad Exchange/AdSense is eligible for the request.
Configure settings in Ad Manager and Ad Exchange to control which inventory is eligible to compete, and how. Source: (Dynamic allocations)
AdServing differences from DFP, AdSense and AdX.
AdSense is a display ad network that serves contextual ads from Google’s Display Network (GDN). While Google Ad Exchange is an ad exchange that allows publishers to sell their Ad inventory directly along with ads that are displayed from the GDN.
One quality which makes a difference among these three Google products is how many ads publishers are allowed to serve per page, for example, AdX gives publishers the opportunity to serve up to five ads per page as compared to AdSense that only allows three ads to be served per page.
This feature is one of the key differences as determine how much a publisher can make serving ads on their pages.
DFP, in contrast to both, is a platform that allows publishers to serve and manage their ads from different sources, in and of itself, DFP alone won’t do anything for the publisher’s website. To get DFP work, the publisher will have to connect it to the right sources.
All these platforms are open to being used by publishers and advertisers to maximise their income and traffic respectively. However, using it to your advantage requires a skill set and a set of rules and a series of tests.
As a publisher, you will need to carefully study and understand which of the Ad system you need to use based on the quality and amount of your traffic.
As a small publisher, it will be more profitable for you to use AdSense while on the other hand, a big publisher with a lot of traffic should go for DFP by Google in order to maximise your traffic.
Let us know from your experience how you have been able to make money using any of the above-listed networks.
I guess the reason why you are here reading this post right now is that you want to earn passive income by showing CPM Ads on your blog or website. It is undeniable fact that publishers these days are making tens of thousands through some of the best CPM ad networks.
This is reasonable considering the number of hours must publishers put in researching and writing quality content. Ultimately, the price for such awesome hard work is creating a stream of income that pays you every month while you concentrate on writing and marketing your content.
Also, relying on Google AdSense alone is just like putting all your eggs in one basket. The moment the basket is dropped by accident, all your eggs will be broken and you will be left with nothing.
Due to such uncertainties, it will be good if you as a publisher will have alternative CPM Ad networks to either use simultaneously with Google AdSense or even combine one or two similar ad networks to earn better income publishing ads on your website or blog.
Another important thing you need to know is this, publishers that make money by publishing ads through PPC ad networks or publishing PPC Ads are publishers with high levels of traffic.
It is more profitable for smaller publishers to increase their revenue by publishing CPM Ads simply because they are paid based on the number of impressions they offer. The equation is simple, you get paid each time you have a thousand impression, for example, 1000 impression may = $5.
This means you get paid each time your visitors view your pages up to 1000 times even if they don’t click on the Ads on your pages.
Now that you have an understanding of why you should publish CPM Ads, here are some of the best paying CPM ad networks you can choose from.
Best paying CPM ad networks
If you have intentions of publishing CPM Ads to increase your revenue as a publisher, you might want to try a new ad network like ours and compare your revenue to others.
AdsTarget allows publishers to monetise their traffic with CPM Ads to increase their revenue.
AdsTargets has a great vertical to suit your publishing demand especially if you have a reasonable amount of traffic to monetise.
The payment system here is straight forward and simple. CPM ranges from $1 to $4 per 1000 impressions. You will be able to withdraw your funds daily as far as you have up to $35 in your publisher account.
Payments are done through Paypal and wire transfer, the best of it all is that we pay publishers more than 80% of the ad revenue.
This is another great way to make money publishing CPM ads. Propeller Ads even have higher eCPM compare to AdSense and is believed to welcome publishers from all over the globe.
It presents an easy opportunity for small publishers also to join the ad network and increase their revenue.
They offer all kind of Ads such as Standard banner display ads, Interstitials, Popunder ads, dialog ads and Text ads. They are mostly seen on streaming and download websites
Just like every other advertising networks, you will be able to make more money if you do very well based on GEOs such as the U.S and U.K.
Propeller CPM Rates
$0.50 to $1.00 offers most of the blog/websites. File sharing websites are paid about $1.50 CPM.
It’s very easy to join.
They offer real-time reporting.
They pay about 80% of the revenue to the publishers.
Payment methods are:– Wire Transfer, Payoneer.
Because of the Popunder and interstitial ads, your visitors may not like it which will increase your bounce rates.
They don’t support payment through PayPal.
Adsterra Top CPM Ad Network
This is another leading CPM ad network for both advertisers and publishers. It works in over 190 countries, they have over 22 billion ad impressions every month, more than 50K ad campaigns and over 10K leads monthly.
Adsterra is one of the fastest-growing CPM Ad network for publishers. They offer a variety of ads such as Pop-under ads, traditional banner display ads, slider ads and both for desktop and mobile publishers.
Adsterra Network offers a lot of publishing options for publishers while at the same time it’s a great ad network for media buyers.
AdPushup CPM Ad Network
AdPushup proud itself as a unique ad network that helps publishers optimise their ad stack using machine learning.
They have a platform that creates better ad layouts using A/B testing, set up high-yield ad formats, reduce-page load time, provide premium demand, Adblock revenue recovery, and header bidding, with in-depth reporting.
Adpushup has great product features to enhance publishers monetisation such as seen above. It truly has helped a lot of publishers to increase their earnings while they focus on creating their content.
RevenueHits is another precious and top CPM ad network for publishers across the globe. They have over 20,000 publishers across the world that utilises their platform
publishers can choose from various ads to monetise their traffic as shown in the above image. They do not limit their monetisation by CPM but also PPC advertising.
Here are some of the benefits for publishers that choose to work with RevenueHits.
100% Fill Rate. Guaranteed
Full Control & 24/7 Monitoring.
Advanced Technology Tool for Adblock monetization
Adcash is another great platform that offers publishers all kind of ads format with high eCPM and flexible working with different languages with worldwide coverage.
Just like other media platforms, it also offers both advertisers and publisher to sell and buy media using CPC and CPM pricing models.
They promise a 100% fill rate with native ads, pop-under, display ads and interstitials also across all devices.
Recently making waves in the advertising industry. Hilltop ads offer publishers a wide range of advertising formats to choose from such as native ads, video ads, push notifications, Pops, direct links and display banners.
Though their prefered regions are the US and UK for traffic, they accept publishers all over the world. Apart from choosing from a variety of ad formats, you can also choose to monetise your web traffic or mobile traffic with a 30% more effective monetisation according to them.
They welcome all niches and pay publishers through Bitcoin, ePayments, Webmoney, Wire, ePayService, and Paxum.
Their platform is friendly and packed with great features. See above for all the great features you could enjoy from HillTop Ads.
Media.net Popular CPM Ad Network
This is probably one of the most popular and the best performings CPM Ad network around today with a massive number of advertisers across the globe but mostly in North American countries. Canada and the US alone takes over 79% of their media market.
Media.net run the largest contextual ads from Yahoo/Bing Ads while their platform helps their old publishers maximise their monetisation revenue with high CPMs.
To be approved by their Ad network, they demand their publishers to have quality content while updating them without intellectual property violation during the time of partnership.
Media.net CPM Rates
Their rates range between $1 to $1.5 CPM while niches such as car loan, health insurance, mortgage, and credit loan are known to perform better.
Publishers are offered a Personal Account Managers.
Immediate Payment once it reached a threshold of $100.
Payment via Wire Transfer, PayPal.
Customer support is good.
Publishers are expected to have the majority of their traffic from tier-1 countries (US, UK, Canada).
This works great for publishers with massive traffic and wants to monetise their traffic. Amobee have been internationally accepted ad network for helping publishers to earn while working on their content
As a publisher, you can monetise your ad inventory to earn money Amobee various verticals mostly in mobile entertainment and communication channels such as messages, videos, games and music and messages.
This is another CPM media buying platforms that offer native ads for publishers willing to publish ads on their niche blogs. It’s is allows both publishers and advertisers to work together for mutual benefits.
The limitations for publishers especially small publishers with small less than 50,000 visitors to your website. Apart from that, you must be able to generate 50% of your traffic from the US.
While their ad format covers videos, rich media ads for publishers to monetise with, they also promise a 100% fill rate to ensure publishers maximise their earnings.
Their technology has exceptional ad delivery system that helps track and target ads to users to improve targeting and engagement. It simply a good choice to consider if you are a niche blogger.
Formally known as RadiumOne has a wide range of CPM media for publishers. They offer great integrations, mobile SDK and demand that makes a difference.
100% demands and Ad formats available.
Pays high CPM rates.
Timely pay through PayPal and Wire.
RTB-based buying and selling.
Their threshold is $100.
Net60 payment cycle.
Publishers are required to have 5000 unique visitors per month to join the network.
Here is an innovative content style monetisation solution for publishers with high chances of increasing your revenue while monetising your traffic with them.
AdBlade pays high CPM rates as they claim to attract quality advertisers all over the globe. It is one of the ad networks that work well with many premium publishers.
They also run other ads formats to ensure you always have ads to keep your earnings on all the time. The downside for most publishers is that they only accept publishers with a minimum of 500.000 monthly visits.
Here are some of the good things about it.
AdBlade ads can run simultaneously with AdSense and others.
Unique content Ad formats.
High CPM rate of about $2 and even more for tier 1 country traffic
Very low acceptance rate.
The minimum threshold is $100.
If you have a lot of traffic to monetise, you will consider trying AdBlade.
Here is another easy to join an ad network for publishers across the globe. BuuySellAds does not have minimum entry requirement for publishers in terms of traffic per month.
It makes it easy for publishers to join the ad network and increase their revenue while monetising with ad impressions. Their system is more of a connection platform that allows, advertisers, to choose their publishers right within the platform.
The process of matching niche publishers enable advertisers to target their ads to the right audience while at the same time providing quality ads to publishers. It is simply perfect for new bloggers.
They also run all ads types and on both devices (Desktop and mobile). Their average CPM is around $0.75 while it hovers from $.20 to $2.25
Relevant, quality, and targeted ads.
The minimum payment threshold for Paypal is $20
Fast payment (Within 3 days max)
Prices are non-negotiable
They take 25% of your revenue, which a bit higher the market standard (20%).
This is considered one of the best AdSense alternative ad networks for publishers that uses one of the most innovative ad technology to increase CPM rates for publishers in realtime.
Due to these innovative machines used by Adbuff, publishers are truly given the opportunity to increase their earnings while monetising with the Ad Network.
Because advertisers are also allowed bid for inventory in real-time, they pay slightly high which also enable publishers to make more money with the platform.
As a publisher, you stand a high chance of earning high rates of CPM ranging from $0.50 to $3.
100% fill rate for CPM and CPC basis.
Share 90% of advertisers revenue.
A highly advanced Real-time dashboard for real-time reports.
Assign a personal account manager for every publisher.
Sign-up bonus and higher CPMs.
As they accept publishers with original content and tier-1 traffic, ads are expected to be relevant and verified.
Just a minimum of 2000 unique visitors per day
Payment threshold is $45 and can be withdrawn anytime.
AdMaven High Paying CPM Ad Network
AdMaven is one of the most popular ad networks for publishers and used by many publishers as an alternative for AdSense. It is also known for paying high CPM rates for premium publishers with tiar countries traffic.
While AdMaven offers many ad types, they pay more for interstitials and push notifications. They have over 260 million users globally generating over 5 billion impressions daily.
Verizon media (Formerly One By AOL and Advertising.com)
Another great name in the advertising and publishing industry. Although the company has been transferred severally to other companies, they still maintain their market share and expanding its service base and locations.
It is one of the highest paying CPM ad networks for premium publishers while also considered one of the most popular and top CPM media platform for both advertisers and publishers.
Verizon media have great tools for publishers to maximise their income while using tools such as BrightRoll, ONE and Yahoo Gemini to enable publishers to achieve their goals and set new challenges.
They offer a wide range of advertising products to enable you to achieve a 100% fill rate. You will found out they have one of the lowest payment thresholds as low as $25. However, the chances of been accepted are very low as they require a minimum of 500k visits per month.
Another big name in the advertising industry. Criteo has made its name stand out among CPM ad networks and has been on the rise for the past 5 years.
It uses great tools to generate reasonable revenue for their advertisers due to its innovative targeting tools. At the same time, their publishers are able to enjoy high CPM rates hence advertisers are able to pay high rates for quality traffic.
Criteo has an amazing list of products to favour both advertisers and publishers while at the same time they partner with great ad networks to increase value and revenue for their clients.
As a publisher, you will have the opportunity to tap into one of the best traffic monetising sources to increase your revenue. ExoClick is one of the fastest-growing ad networks for advertisers and publishers.
It hits 7 billion daily impressions in 2019 and expected to grow more in the coming years making it one of the most promising CPM ad network for publishers across the world.
You can become part of their 65,000 webs and mobile publishing platform. ExoClick’s proprietary software offers more than 20 different ad formats, optimized targeting and behavioural retargeting to increase advertisers ROI on their campaigns while at the same time making the most money for publishers.
As a publisher, you can give it a try and see what comes out of it.
As a small publisher, this might be one of your best options to publish CPM Ads via UberCPM. Even though this ad network is one of the fastest-growing CPM ad networks for publishers, they still maintain a very flexible joining system
UberCPM accepts publishers with no minimum traffic requirement which means it doesn’t matter how small your traffic size is, you will be accepted as a publisher here.
Another good feature from them is that they pay publishers about 80% of the ad revenue from advertisers while they keep only 20%.
There are many downsides to this ad network and two most prominent are low CPM rates especially from tier 2 and tier 3 countries while tiar 1 countries average is $1.
Also, most of their ads are irrelevant which means it does not work great for niche publishers.
No minimum traffic requirements.
Monthly payout through PayPal.
Real-Time Statistics and Reports.
The ads are irrelevant.
CPMs are comparatively lower.
Slower ad loads.
In case you are a beginner and have a very low traffic, you can give it a try cause you got nothing much to lose.
As listed above, you are free to take your time and try each of the ad networks and decide which one works best for you or make you the most money.
Since there are many CPM Ad networks across the world, you might be missing a lot if you just stick with one and never explore others. use this list as a tool to make the most out of your traffic.
You are free to always return here as we will always update this list to help publisher sell their traffic more profitable as they deserve to.
Let us also know in the comment section your taught about this list.
To determine how much you need to spend to buy a certain number of impressions for a particular advertising campaign is not always easy for many marketers. On the other hand, publishers also need a CPM calculator to determine the amount they are going to make based on their traffic capacity. Hence, in this post, we teach you how to calculate CPM.
This will help make things easier for both advertisers and publishers at least to figure out their campaign cost and possible ROI on their advertising and publishing campaigns.
So let’s get into it…
What is CPM?
CPM is simply an advertising pricing model used by both advertisers and publishers to determine the cost of their CPM advertising campaign.
CPM stands for (costs per mille/thousand) which represents the cost of one thousand ad impressions.
Use the below CPM calculator to calculate your CPM.
Fill in your Campaign details below
Enter two out of three options then hit ‘Calculate’ to identify the missing field.
How is CPM Calculated
Calculating CPM is a very easy division and multiplication mathematics and very easy to calculate. It is calculated by simply taking the total cost of the advertising campaign and dividing it by the total number of impressions, and then multiplying the number by 1000 (CPM = cost/impressions x 1000).
In most cases, the CPM rate is set by the Ad network or the publisher based on the amount and quality of traffic. Some publishers may decide to charge for $5 per 1000 impressions while some may charge for $3 per 1000 impressions.
Here is how to calculate CPM
Doing the maths using the above figures
Let’s assume a given company is planning to spend $10,000 for a CPM campaign and wish to get about 400,000 impressions.
To determine the cost they are going to pay per 1,000 impressions, you have to take the $10,000 and divide it by 400,000 which is the desired impressions, and then multiply it by 1,000 to get the cost per 1,000 impressions which is $25 in our case.
You can use the above CPM Calculator to get all your figures. You have to input only two figures to get the other. This means you can use the calculator to figure out your cost per campaign or how much you can spend to get a desired amount of impressions.
One of the benefits of using the above CPM calculator is to know the approximate outcome of an advertising campaign, it will also help you have a better understanding of your campaign ROI
CPM is an important term and as a pricing model which makes it important for both businesses and publishers. For businesses, calculating advertising cost and the possible outcome is a necessity. An understanding of your CPM cost will give you an idea of how much to budget per advertising campaign.
As a publisher, you will be able to use the above CPM calculator to understand how much you will get publishing certain ads on your blog or website.
Using the above CPM calculator is in every way beneficial for both advertisers and publishers.
It is a dream of every online business to grow from a small business to a bigger business. However, Most often these dreams are dashed. However, in this blog post, that’s is about to change. We show you ways to promote your business online.
One of the reasons for the failure of businesses is lack of promotion. The knowledge to promote their businesses and the required tools to promote their online businesses.
When we talk about ways to promote your business online, we mean both paid and free-ways of promoting your business online.
Digital marketers have several options when it comes to promoting online businesses. In this blog post, we are going to discuss the most effective ways you can promote your businesses both for free and paid methods of promoting your business online.
Let’s start with some of the most used methods to promote your business online from zero to hero.
Generally, this is a way of attracting customers through valuable content and experiences to solve some of the problems your customers or potential customers already have for the sole purposes of attracting them.
Since Inbound marketing is a general way of attracting and delivering opportunities to your customers, it has a positive impact on your customers as well as your business.
It also includes various channels and a wide variety of content to attract prospective customers and keep loyal customers.
As the name implies, all the processes involve attracting and keeping your customers together by supporting them and helping them with all they need after they become your customers.
The strategy keeps sales, marketing, and services all typically focused on helping your current customers and potential customers to solve their problems in the best possible ways.
The entire purpose of inbound marketing is to attract customers to visit your page through valuable content. Once they eventually visit your website, your sales team should engage them through emails, and chats to make sure they convert.
As digital marketing + technology evolved, inbound marketing presents a more human and supporting way of doing online business.
It is simply a better way to promote your business online through your goods and services, a better way to market, a better way to sell and a better way to support your current and potential customers.
All these puts together make your business gain more trust and grow better online.
Now let’s talk about how you can attract potential customers
As you run your business online, you would probably prefer only people who are genuinely interested in your business to visit your website. The way to get this happen is by creating relevant content through blogging and vlogging.
Create quality blog posts and videos and share them on all the social media and video platforms out there so people could see and engage with these content.
Make sure your content is always accompanied by great images that are attractive enough.
Understand by delivering these content at the right time also will help increase your reach, therefore, plan your timetable very well considering when your prospects are spending most of their times on all the media outlet.
The benefits for creating content such as blogs and videos to market your products and services as well as solving problems of your prospects, you also get organic rankings which bring a lot of quality traffic to your business.
Overtime, attracting quality prospects do a lot of good for your business over time.
There are several tools you can use to engage your customers once they visit your business website. These tools are mainly emails, chat apps, forms, live chats, messaging bots, lead flows etc.
Here you need to use smart content and delivering a great user experience to engage your prospects. Using emails throughout the entire buyer journey and workflow.
You can create brand loyalty by targeting specific prospects with various social media content or ads. You may decide to invest some money in online advertising using Facebook ads, Google ads or AdsTargets ad network to grow your traffic.
Delight tools to promote business online
Here is where you use email marketing tools and conversation to deliver the right content and deliver at the right time.
Using email tools to automate emails to your prospects when they make a move to purchase when they finally purchase or converted.
The relationship with your prospects does not just stop after they purchase. You look for a way to keep them engaged and send them emails on your discounted products or services.
You create a relationship with your buyers and make sure you make them your loyal customers to purchase them again and again and also recommend your products and services to others.
You will need to create memorable, interesting and entertaining content so your prospects can revisit and share your content with friends and family.
Blogging as a business promotion tool
I mentioned about blogging a bit but will explain it in detail here.
Blogging is one of the most effective and profitable ways of promoting your business. Blogging is also part of inbound marketing which has a very serious impact on your business over a long period of time.
Since it involves creating written content, it also gives you an opportunity to solve your prospects’ problems by creating content that serves as a solution to their problems.
Through those solutions, you will end up getting a lot of organic traffic. Though it takes time sometimes for you to gain search rankings, however, you start getting your traffic, you will see a great change in your business growth.
As a business, you can create blog contents relevant to your business niche, you will need to research and write blog posts that solve problems within your chosen niche market and trust me you will have a lot of organic traffic through that.
To know some of the hot topics to write about, you can always use tools like “Google Trends”, Google search console and “Google Keyword planner” to choose the right keywords and choose the right topics to blog about.
Video marketing as a way to promote your business online
Nowadays, video marketing has become one of the most important ways of promoting online businesses. Most businesses engage in video marketing to tell their brand stories, promote their products and services to a larget audience.
This is because video marketing has the potential to capture the attention of your prospects and convince them to become loyal customers.
As a business, you may choose to make videos about your products and services, share those videos on all the social media platforms, your blog and other content marketing channels you may come across where your audience may be spending more of their time.
Video marketing is a great way to tell your brand story to attract a wider audience. Use channels like YouTube, Facebook, LinkedIn, Twitter, Blogger.spot, Tumblr and Reddit to promote your video content to reach the right people.
Social media has become a very important part of digital marketing these days and can not be ignored or left out of the discussion.
The fact is, millions of people spend countless hours on social media day in, day out which present a great opportunity for you to grow your business.
As a business, you need to create all business profiles on all relevant and the most popular social media platforms such as Facebook, Instagram, LinkedIn, Twitter etc. All these platforms can be used to promote your business online.
When creating those profiles, you have to make sure the name and information on those profiles match and have your logo as a profile picture so people can easily recognise your business.
Create and schedule content for all the social media platforms so you will be consistent in delivering quality content on all your social media platforms.
Be sure to know the dimensions of all the social media platforms so you will create appealing and attractive content that will be remembered and shared across all the networks.
If your social marketing strategy is done well, you will be sure to increase your online visibility, and market share all helping you grow your business online faster and better.
Just like many of us do when we are about to promote our businesses, We ask friends or dive into multiple online forums to ask questions concerning business advertising.
Particulary most starters will ask questions such as “What is the best way to advertise a business online?, How to advertise my business? Where to advertise my business online etc.”
In many cases, people ask of free ways to advertise their businesses online. Its all about creating awareness and to get visibility in order to grow your business online faster and beter.
It is a known fact that online paid adverising helps brands grow faster online, become more popular and profitable, expand into several markets and compate with other rivals to control a larger share of the market.
The essense of this blog post is to help small business with all they need to grow their businesses through online advertising practices.
Defining online business advertising
In my opinion, this is a set of practices businesses put ads on one or several niches related blogs or websites to gain some visibility.
It also involves buying display ads from ad networks or programmatic advertising platforms to get traffic with the hope of getting new or more customers.
online advertisers use several platforms for their paid advertising purposes. The primary aim is to acquire more traffic and dominate their niche markets.
Advertising methods such as display advertising contribute to more traffic and even organic traffic when those ads are placed on a good and popular platform.
We have discussed some of the effective ways businesses can use to grow their businesses.
Paid Business Advertising platforms
These are ad networks where businesses need to pay money for advertising their businesses. These Ads are sub-divided into categories such as PPC Ads and CPM Ads.
To elaborate more on PPC and CPM,…
PPC simply means Pay per click. This pricing model allows ad networks to charge advertisers for each click they get from the publisher’s traffic.
On the other hand, CPM is the Cost per 1000 impressions or Cost per 1000 views.
The CPM Ad rates are fixed for example the advertiser may be charged a fixed $5 for 1000 impressions or 1000 views in case of a video.
Let’s look at the most used, most popular and the most effective paid advertising platforms.
Google ads also known as Google Adwords is simply the biggest paid advertising platform online. It’s so big that over millions of individuals and businesses use the platforms as a source of quality traffic.
I won’t be able to say exactly how many customers Google Ads has but it is estimated that about 50% of all global businesses both online and offline use Google Ads for paid advertising.
Also, 80% to 90% of all online businesses globally use Google ads to advertise their business across all sectors and industries.
The good thing is that Google owns Youtube also which is the second largest search engine and Admob which also controls the largest share of mobile Ads.
Here are some interesting statistics about YouTube you should know
It has 2 billion active monthly users, over 30 million active daily users, over 300,000 YouTube TV paying subscribers, More than 5 billion YouTube videos have been shared on various platforms till date.
Over 50 million content creators on YouTube, Average viewing session on YouTube is about 40 minutes. 5 billion videos watched daily, 500 million mobile views per day, 300 hours worth of videos uploaded every minute
It will be fair to say Google Ads should be one of your first choices for paid advertising.
Yahoo and Bing collaborated to form one big advertising network. Mostly I guess for competitive reasons making them one the of the biggest paid ad networks for online advertisers.
This year made Yahoo/Bing Ads added great features given advertisers more targeting options to reach a more precise audience.
They distribute Ads through the Yahoo email system, Yahoo and Bing search engines, Media.net and through other various outlets to reach a wider audience.
These are few but very effective paid advertising platforms, Let’s look at some social media platforms used for online advertising.
Paid adverting on Social Media
Social media platforms these days have consistent loyal audience making most of them one of the best paid and free online advertising ad networks for advertisers.
Advertising on social media sites could be one of the best opportunities to grow your small business into a big business.
Let’s discuss some of them.
Facebook is no doubt the largest social media platform on earth. It is also one of the most used social media platforms for online advertising.
Facebook has over 2.23 billion active monthly users, 1.8 billion monthly mobile users, 1.45 billion active desktop daily users, 1.57 billion active daily mobile users, Over 250 million Facebook stories daily viewers.
Facebook Advertising Statistics
Facebook has more than 5 million advertisers as of 2017.
The Average CPC for Facebook Ads Is $1.72, Average CTR is 0.9%, and Average CPM is $7.92.
Facebook’s share in the global digital advertising market is 19.7%.
What makes Facebook one greatest platform for business advertising is the number of people that use the platform all over the world with over two billion users.
Facebook also has an advanced advertising system with one of the best targeting options. Facebook also has an audience insight platform that allows advertisers to design their target audience, save them and use for precise targeting.
First, lets look at some statistics about Instagram, It has over 1 billion monthly active users, 500 million+ active daily users, 500 million+ Instagram stories active daily users, Over 50 billion photos, 25 million number of active businesses on Instagram, Over 4.2 billion Instagram likes per day, over 100 million photos and videos shared every day.
Instagram Ads has become very popular and also manage to attract over two million online advertisers. This made Instagram one of the biggest social media platforms for paid advertising.
Instagram for Business
An estimated 71% of US businesses are on Instagram in 2018.
Instagram’s projected revenue in 2019 is $14 billion.
Since Instagram was acquired by Facebook, They scared up the system to become more attractive for advertisers while making it also one of the most used social media platforms today.
On average, people spend more time on Instagram more than any other social media sites today making it a very good paid ad network for businesses.
Here are some demographics about Twitter, Over 330 million active users, 500 million tweets daily, 80% use Twitter on their mobile devices, 100 million active users daily.
The above figures present a great opportunity for small businesses to grow their businesses through paid advertising.
Twitter to some people is one of the most effective advertising platforms for businesses. With a large audience and a high level of engagement from its audience.
Twitter allows small businesses to promote their tweets and trends at smaller budgets to allow small businesses to grow and scale up their sizes.
This is another great platform for paid advertising. As a small business, using your budget to target a specific audience the key.
LinkedIn reported over 630 million active users and about 304 million active monthly users, It has over 30 million companies and about 20 million job listings openings, 100 million job applications on LinkedIn every month.
One of the most important figures of LinkedIn is most digital marketers believe is a great platform to generate leads with 79% of B2B marketers believe is an effective source of generating leads.
LinkedIn paid advertising work best when you are targeting specific professionals. If you are in B2B business, you might consider giving it a try.
It is a very effective ad platform to target a specific audience and increase your outreach.
Pinterest is a super good platform for quality traffic. Many small businesses use Pinterest to promote their products and services.
Here are some Pinterest statistics.
It has over 250 million monthly active users and about 125 monthly users are from the US. Over 175 billion pins, over 3 billion Pinterest boards, about 81% of users are female, about 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
Pinterest offers advertisers the opportunity to promote their Pins which allow users to promote their Pins. Pinterest Ad models are Traffic, Engagement and awareness. Small businesses drive a lot of sales through Pinterest paid ads.
All you need to do is to create a great Pinterest post and promote them to get quality traffic.
Another video and photo App that is used by millions all over the world. Their statistics present a great opportunity for online advertisers.
Here are some of the interesting statistics about SnapChat…
They have over 310 million active monthly users, about 190 million active daily users, 25% of the US population on Snapchat user other social media platforms also, 3 billion Snaps (Videos and photos) are created daily, average time on Snapchat is 30 minutes, average age of users range from 18 to 24 and about 73% in the US. 107 million monthly active users are from Canada and US users and 14 billion Snapchat daily video views.
Best Forums for paid business advertising
Online advertising platforms are not only limited to search engines and popular social media platforms. Other platforms such as forums are great ways to grow your business.
Forums often have a lot of people from all backgrounds spending countless hours on these platforms even more than search engines and social media websites.
I will discuss some of the most important ones below.
To me, Quora is one of the best forums online today. The platforms have hundreds of thousands of experts and people looking for solutions.
Quora actually has over 100 million active users monthly from all backgrounds. This presents a great opportunity for online businesses to target their audience.
Quora runs all major Ad types such as Image ads both on desktop and mobile ads with various sizes, contextual Ads.
They allow advertisers to use their list matching targeting by uploading emails list of people they want to target.
They also optimize their pixel to support multi-level conversion tracking and behavioural ad targeting options to allow businesses to get the traffic they need to grow their businesses.
Reddit is one of the greatest forums used by many businesses to get targeted traffic. With over 330 active users sharing links, images and text post in and contributing in several subreddits.
Pay per click advertising has been around over the last two decades and have seen a lot of transformation.
PPC has evolved a lot basically the way PPC giants such as Google, Yahoo, Bing and Amazon has adjusted their PPC advertising tools constantly to ensure enhanced performances.
It is always important for online advertisers to follow-up and be updated as much as possible in order to be able to run more effective PPC campaigns.
In this post, I will guide you through the process of formulating and running successful PPC or CPC campaigns.
Let’s jump into it…
What is Pay Per Click Advertising?
First things first. Let’s understand what is pay per click advertising.
Pay Per Click (PPC) advertising is also known as Cost per click (CPC) advertising it is an online advertising model used by both the advertisers and the publisher as a pricing model to sell or buy traffic.
The advertiser is required to pay for the traffic sent by the publisher which in most cases the publisher is a website owner or a group of websites inclusive of blogs.
Advertisers often buy specific targeted traffic that is relevant to their niche or market type.
Pay per click advertising usually sends traffic throughbanner ads, Text ads, Interstitial Ads, In-App ads across mobile and desktop devices. Other forms of utilising PPC Advertising is through Pop-Up Ads, contextual ads, links etc.
Pay per click advertising or cost per click advertising is largely controlled by search engine giants such as Google (Google Ads), Bing and Yahoo Bing and Yahoo Ads). These search engines display these ads on their various platforms.
How PPC advertising works will have discoursed in detail below…
The image below shows how Pay per click Ads appear in Google results.
Pay per click Trends
PPC trends show the evolution process of PPC advertising. The online PPC community could testify that a lot has changed over the past years. In particular, 2018 witnessed a lot of changed in online PPC such as,
Google rebrands her online advertising from “Google AdWords” to “Google Ads”. This change was accompanied by a lot of features within the system much as creating various types of campaigns, enhancements, and targeting options making creating and targeting campaigns more effective.
Bing also followed the same way in their PPC advertising system making it more convenient to create and manage campaigns with a more efficient reporting system.
LinkedIn on the other hand also implemented profile targeting system in 2018 while Amazon has received more PPC Ad budget as advertisers noticed more products search taking place on Amazon.
How does Pay Per Click Advertising work?
PPC advertising or cost per click advertising works by using highly technical IT systems designed by various Ad Networks. Although each of these systems works differently, they all have one thing in common which is generating clicks for the advertiser.
PPC or CPC pricing model
Cost per click advertising works on two popular models which are known as the Bid-based CPC and Flat-rate CPC.
In each of the models, the advertiser’s sign’s up with the Ad publishers which in most cases is an advertising ad network.
The registration also includes an agreement which allows each advertiser to indicate or choose how much money they are willing to pay per certain keyword or keyword phrases.
The Ad network system then automatically ranks advertisers bids and show them when a quarry is entered in the search engines.
To break it down further…
For search engines such as Google, Bing and Yahoo. These Ad giants use a bidding system that allows advertisers to bid for keywords that are related to their niche or market.
The bidding system works in favour of the advertiser that pays higher for a certain keyword or keyword phrases. These Ads are displayed on top or below search results.
On the other hand, websites owners or bloggers charge advertisers a fixed amount to place banner ads, interstitial ads or Text Ads within a given time frame. Ad operates in a similar way such as search engine while also they have the capability to charge a fixed amount per click as well.
Pay Per Click advertising Checklist
In every project, there are a set of activities which involve proper planning and management for those budget to be successful. This same ideology is applied for PPC campaigns in other to reap the full benefits of PPC advertising.
This checklist entails how the cost per click campaigns should be planned and managed Daily, weekly, Bi-Weekly, Monthly and Quarterly.
Planning Pay per click
Planning your PPC campaign entails the following
Outline Key Performance Indicators (KPIs)
Budget your estimated campaign spend and approximate cost per click you expect to spend on your campaign.
Set your target for conversions and acquisitions (CPA)
Define your frequency of measuring your campaign
Daily monitoring and optimization are done by checking the daily Ad spend and conversions.
Movers: Click-through rates and changes in the cost
Bid Adjustment: Adjust Ad bids based on top performance and poor converters
Keywords adjustment: Monitor and adjust poor performing keywords
Position: Click performance top verses side
Rebalance: Refine performance anomalies
Keywords: Negative Keywords research
Mobile: Mobile bid adjustment versus desktop performance
Impressions: Search and update missed opportunities
Ad groups: Split out, narrow and refine
Ads: Create new Ads, analyse the existing ads and pause poor performing ads
Placement: Remove or poor performing Ads
GDN: Display verses search performance review
Quality: address low-quality keywords scores
Website links: Analyse performance, Add or remove
Analytics: Search for poor visitors and fix metrics
Geo-targeting: location performance and adjust bids
Dayparting: Day of the week and time of the day analysis.
Review: Historical performance analysis.
How to Calculate Pay per click advertising?
To understand how PPC or cost per click advertising is calculated is very simple. This is done by dividing the cost of advertising by the number of clicks from a particular campaign.
The formula is as follows: pay per click ($) = Advertising cost ($) / number of clicks (#). Doing so will give you an insight into how much your PPC advertising campaign actually cost.
PPC Advertising cost OR CPC advertising cost
PPC advertising cost Or CPC advertising cost is simply the specified cost of running a PPC or CPC campaign in a given period of time. This advertising cost can vary based on when the advertiser decides to analyse their cost of advertising compared to the performance of the Ad campaign.
Types of Pay per Click Advertising
There are various forms of PPC advertising also known as CPC advertising. They come in various forms of online advertising and the most popular ones are Banner advertising also known as Banner Ads, Text advertising or Text Ads, Interstitial Advertising or full-screen Ads, mobile and in-app advertising.
The example of these PPC advertising types will be briefly discussed below as follows…
PPC Banner advertising is a form of online advertising that allows advertisers to design banners with promotional information and display them on publishers channels.
Banner advertising is arguably one of the oldest forms of online advertising. It is still one of the most popular among online marketers. The reason for this is simply because they are more attractive and eye-catching for visitors.
The most popular banner sizes are the 728×90, 300×250, 160×600 and 468×60 while there are many other banner sizes. These banner sizes are also known to be the most converting ads.
Interstitial PPC advertising also known as full-screen advertising is mostly used on mobile devices to get the full attention of the visitors. They appear in full screen or mostly covers 70% of the screen with the possibility of closing them down or it automatically disappear after a few seconds.
Interstitial Ads comes in various sizes. The most popular once are 320×480 and 480×320 for mobile phones while 1024×768 and 768×1024 are more suitable for tablets.
PPC Mobile advertising has grown significantly in the past five years. This is partly because of the dramatic increase in mobile use by internet users. Google reported in 2015 that mobile search surpasses desktop searches made in their search engine.
This made Google and other search engines lay more emphases on mobile devices. It presented online advertisers the opportunity to target mobile users and increase their sales and ultimately profits.
Because most people carry their mobile devices with them all the time. online advertisers have also been doing their best to target mobile users while implementing various mobile Ads targeting strategies.
CPC Text advertising has also come a long way making it one of the oldest and the most popular form of PPC online advertising. Text ads are mostly used by Google and other search engines.
These text Ads are mostly displayed on the top and bottom of google search results. Google also displays PPC Text Ads on YouTube and publishers blogs and websites all over.
Pay per click advertising Agency
These are pay per click advertising Ad networks such as AdsTargets offering advertisers the opportunities to run their PPC campaigns.
Also, there are a lot of advertising agencies which helps small businesses to run, monitor and optimise their PPC or CPC Ad campaigns for a monthly feel. These are all classified as Pay per click advertising agencies.
Benefits of Pay per click
There are numerous benefits brands get from PPC or CPC adverting. Nowadays, most brands have dedicated pay per click budgets and put them to use year-round. It is one of the reasons why Google makes over 100 billion dollars why Facebook makes over 40 billion dollars.
The benefits are as follows
PPC advertising gives brands online visibility;
It increases their online exposure which makes an impact on their off-line; exposure as well.
Brands that engage in CPC advertising increase their sales and conversions;
It enables fast growth for brands
We have covered pay per click or as you like cost per click here but will be very happy to know what you think about this online advertising concepts.
Suggestions with the most recent updates about PPC or CPC are welcome so we can improve the quality of this post and keep it as fresh as possible.
Pay per click Ad network also knowns as PPC ad network or PPC advertising Networks are all online ad networks used by both publishers and advertisers around the world for buying and selling traffic.
Some of the CPC advertising networks also implement other advertising bidding systems such as CPM which is the cost per 1000 impressions which is preferred by a lot of publishers.
Some advertisers and publishers these days are so interested in CPM Ads which is seen in the rise of CPM advertising and on the Publishers side demanding more CPM Ads for monetizing.
The questing which is always asked by publishers and advertisers most often is, What is the best PPC Ad Network?
This question should not be complicated at all but in reality, It is somehow complicated. The reason is, it depends on who is asking this question (Advertiser or Publisher).
In this post, we want to address this question by taking into account the person asking this question is a publisher who’s main goal is to monetize his or her Blog or Website’s traffic.
So let’s get on it…
What is the best PPC Ad Network for Publishers?
The best PPC Ad network for publishers can be categorized by the following qualities
High paying PPC Ad Network: Ad networks that pay publishers high PPC rates should be every publisher’s target.
This is because most publisher’s primary objective is to make money blogging which means they need PPC Ad networks that are not so greedy but also understand that publishers need to be paid fairly and decent commissions.
Some of the top advertising networks in most cases are not the highest paying advertising networks which make them top advertising networks in terms of size, the share of the market and revenue.
Sometimes the top advertising networks may be the ones in your country or the ones that serve PPC or CPM Ad within your geographical location.
Since we are more concern about the PPC Ad Network for publishers in this blog post, here are few PPC Ad Networks that pay high PPC rates.
The above Ad networks are known to be the among the best PPC Ad Networks for publishers. Even though some of them have different requirements of accepting publishers, you can still give it a try by trying them out.
How to choose the best PPC Ad Networks for publishers?
As a publisher, making this choice is sometimes not easy. However, there are few things to consider when choosing a PPC Ad Network to monetize your traffic. The ideal PPC Ad Network should be able to accommodate your Blog or website traffic and accept you as a publisher. that’s the first thing you should consider before even signup.
First, ask your self, will they accept the quality of my traffic. This question is important because as you know, not all PPC Ad networks will accept all publishers. Sometimes, it’s because of the quality of your traffic, your content and content language and in most cases the amount of traffic you have coming to your Blog or website daily.
Here are few questions and things you should know and about the PPC Ad Network you are signing up for
How much traffic will be acceptable for the PPC Ad Network?
Does your content match their requirements?
How much do they pay for PPC Ads?
How much their payment threshold?
Do the PPC Ad Network support your payment system (Paypal, Wire transfer etc)
The reputation of the PPC Ad Network
If you can answer YES or give thumbs up for all the above questions, then you should consider such PPC Ad Network as your best choice.
What publishers need to know about online advertising network payments
The online advertising network is also known as an online ad network or Networks is simply other advertising businesses looking to connect advertisers with publishers for easy advertising and monetizing purposes.
An online advertising network or Networks care about creating the bridge needed by both parties both to sell and buy traffic also they care about the growth of their business.
An online advertising network makes money when advertisers pay and create ads which are then shared on publishers websites and blogs.
the revenue generated here is shared among the online advertising network and the publisher. However, this is where the online advertising network has the power to decide how much commision it shares with the publishers.
Want to start monetizing your traffic?Click hereto Join us and start today
For publishers, it is very important for them to make money which makes sense for them to join an online advertising network that at least pays high commissions. the truth of the matter is that, without the publishers, an online advertising network won’t be able to make money that much so it should be willing to pay publishers high rates so they can stay for the benefit of both parties.
Even though the online advertising network has a lot of costs to take care of such as administrative cost, employees, server maintenance and all that, it should still be able to fairly pay publishers. This is one of the primary goals of AdsTargets.
We at AdsTargets, we hope to be the highest paying Ad Network for publishers worldwide and we are working hard to achieve this goal.
What publishers need to know about CPM advertising and PPC Advertising
Publishers, as well as advertisers, need to understand what is CPM advertising and PPC Advertising before venturing into to start both CPM advertising and PPC advertising.
The simple explanation for these two advertising terms are simply the differences that exist between their pricing models. For CPM advertising, the advertiser is charged a certain amount of money, for example, $4 per 1000 unique views or impressions. At the same time, the publisher that choose to monetize with CPM advertising is also paid per 1000 impressions or views a certain amount, for example, $4.
For PPC advertising, the advertiser is charged per each click a certain amount, let’s say for example $0.5 per click, the same applies to a publisher that choose to monetize through PPC pricing model, they are paid per each click that comes from their traffic. That’s simply how CPM advertising and PPC advertising works for both publishers and advertisers.
Ad networks for advertisers
Even though this post is more about publishers, advertisers are also advertiser to scrutinize the so-called ad networks for advertisers before signing up for advertising.
There are a lot of ad networks for advertisers for advertisers out there that claim to have all the best and up to date features while is not true in most of the cases.
Our advice here is simple and targeted specifically for advertisers, Be aware of the Ad Network for advertisers you choose to join and entrust your advertising to them.
As a publisher, we hope this will guide you in making the right decision when it comes to choosing an Ad Network to monetize your traffic. It is imperative you consider asking your self those questions we raise above in the article.
Again, If you are happy with your current Ad Network, please we will be happy to hear your story in the comment section of this post.
Google Adwords alternatives ad networks are simply Ad networks with similar features as Google Ads.
Basically, these Ad networks offer advertisers the online platform or the advertising technology to create and share Ads of various kinds on either their publisher’s networks, search engines or other partner platforms to reach a vast number of internet users or potential customers.
It is important for Advertisers to understand how to exploit the benefits of using Google Ads alternatives Ad networks to achieve their online advertising goals.
These other ad networks to a larger extent are cheaper, more niche targeted, less competitive, more flexible and geographically targeted and more effective when compared to Google Ads.
In this post, we focus on Google Adwords alternatives ad networks that all online advertisers should be using to achieve their advertising targets with less cost. But first, lets briefly look at Google Adwords also known as Google Ads.
Google Adwords is an online advertising platform designed and managed by Google which offers various advertising solutions to advertisers in various forms.
The name has just been changed from Google Adwords to Google Adwords which took effect as of July 24, 2018.
It will be fair to say that, Google Adwords has the largest share of internet advertising providing all sought of advertisings to internet marketers on the most popular platforms such as Youtube and DoubleClick all belonging to Google Ads.
The platform is the main source of Google revenue over the years, In 2017, Google Adwords brought about 95.4 billion dollars in revenue for Google making it the largest advertising platform on earth.
Google Adwords also known as Google Ads offers advertisers various pricing models which include, Cost per click (CPC), Cost per 1000 impressions (CPM) and Cost per acquisition (CPA) which can also mean Cost action (CPA), Cost per conversion (CPC).
Most of Google Adwords pricing model is based on biding where the highest bidder wins on certain keywords as specified by the advertiser’s campaign cost settings
Google Adwords targeting is vast as it covers local Ads, national and international Ads depending on the advertiser’s preference.
They recently upgraded their ads format by expanding the Ad features. These advertising formats are displayed on both the Google Display network and the Google Search Network.
It allows two headlines with 30 characters each, which replaces the standard of a single headline with 30 characters. The display URL is also replaced with two 15 character paths, not including the root domain.
These are the most important features and changes of the new Google Adwords you need to take into account.
Now let’s move on to the Google Adwords alternatives
AdsTargets may sound new to you but you definitely need to know what it has to offer before thinking of the Ad giants. AdsTargets Ad Network offers advertisers across the world the opportunity to take their products and services to the right customers. AdsTargets provide one of the most flexible advertising platforms for advertisers to reach only the right people.
AdsTargets Ads are served to thousands of websites and Blogs just like Google Adsense.
The networks offer keywords targeting while the same time their system automatically scales and optimize advertisers Ads to appear only to the right customers.
AdsTarget also cares about fraud clicks and has implemented one of the best advertising fraud systems to protect advertisers from losing their Advertising budget.
As an online advertiser. You should jump right now to AdsTargets advertiser’s registration and start showing Banner Ads, Text Ads, Interstitial Ads, In-App Ads to reach your customers with cheap and effective Ads.
Facebook Ads is no doubt in our review of Google Adwords alternatives Ad Networks the second largest advertising platform online. Facebook the social media giant has grown in size and numbers as it covers almost every part of the world and used by over two billion people.
As Facebook grows, It has developed one of the most effective advertising technology that is admired by many advertisers online. Facebook Ads evolved to become its main source of revenue bringing in 40.653 billions of dollars in 2017.
Facebook Ads has one of the best trackings and remarketing strategies which allows advertisers to reach their specific target audience by interest, age, gender, location, relationship status, work etc. Unlike Google Ads, Facebook Ads do not use text Ads format but rather use videos, photos which are added to Facebook posts or created in various forms of Facebook advertising like lead generation, conversion Ads etc.
Facebook Ads are displed on several Facebook-owned networks such as Instagram, Facebook feeds which shows on all mobile devices and desktop devices. The flexibility and tools that come with Facebook Ads enable advertisers to achieve their goals by setting the duration, preferred daily, monthly budgets, the nature of Ads and also to modify their audience based on their preference.
Bing / Yahoo Ads
Bing and Yahoo Ads from Microsoft has also occupied a share of the advertising industry over the years.
Their growth has been steady and upward which is shown in their increment of advertising revenue year by year. Bing Ads and Yahoo Ads joined forces together to compete more effectively with Google Ads.
These two Ad Networks work hand in hand which each other showing Ads on both platforms and their partner networks such as Media.net. Ad advertiser with Bing and easily create and show Ads on Yahoo Ad Networks and vice-versa for Yahoo Ads.
Bing Ads is a really good alternative for Google Adwords as it shows Ads for both search engines of Bing and Yahoo. These two Advertising giants are a force for good even though they are not a cheaper alternative to Google Ads but can offer almost all advertising solutions offered by Google Ads.
Yahoo Gemini is another powerful advertising giant that combines search and native advertising to boost advertisers advertising experience. Yahoo Gemini offers online advertisers the opportunity to drive traffic to their website, raise brand awareness, promote their Apps, and increase online sales.
Yahoo Gemini Ad formats
The Ad network is powered and managed by Yahoo which controls a large share of the search engine and email markets. Yahoo Gemini advertising platform is massive in numbers with over 2 billion Ad impressions per day, 1 billion active users and 165 billion intent signals per day.
This is worth trying for an advertiser.
Yahoo Gemini also offers advertisers various targeting and advertising options. Yahoo Gemini Ad formats are search ads, Image Ads, Video Ads, App installs Ads, Tumblr-sponsored posts, Native carousel ads and Mail Ads.
Amazon Product Ads
There is no denying that with over 312 million active users and almost 100 million prime users in the USA, Amazon is the biggest e-retailer worldwide.
Amazon net sales in 2017 alone was 177.86 billion dollars making it one of the most valued companies in the world.
This is another massive Google Adwords alternatives. However, this works with e-commerce merchants.
Probably Amazon product Ads has the biggest share of this market. If you are selling products online, you may want to try Amazone sponsored products Ads to increase your sales.
Amazon product Ads gives advertisers the opportunity to set their campaigns using specific keywords to attract a target audience.
Those ads are displayed on top of the search results, or within search results and on product detail pages. They also show those Ads on both mobile devices (mobile phones and tablet browsers).
To benefit the most from Amazone sponsored Ads, it will be in your best interest to create those Ads within the Amazon seller platform and then setting specific keywords that are most relevant to your products.
This practice will drive specific traffic to your products while increasing your sales.
LinkedIn Ads is one of the most underutilized and underestimated advertising platforms by online advertisers. LinkedIn has the potentials to take advertisers business to the next level with over 560 million active professionals, you can reach your target audience by their job title, Industry, function, company, and their seniority etc.
LinkedIn Ads offers advertisers the opportunities to scare down their targeting and reach specific networks of professionals which helps save advertising cost and increased conversion rates.
In addition, LinkedIn Ads offers advertisers the necessary tools to retarget or re-engage website visitors, Contact targeting by emails and account targets with account-based marketing.
LinkedIn is a powerful advertising tool advertisers should definitely take into account. With over 560 million active professionals, 73 million senior-level influencers, 45 million decision makers and 8.2 C-level executives, your campaigns will surely reach the right people if your targeting is done right.
Why should online advertisers use Google Adwords alternatives?
Using Google Adwords alternative Ad Networks will surely have a positive outcome for your online advertising experience.
Let’s just say putting your eggs in one basket is not a wise idea, but apart from that, there is a lot to gain while exploiting other advertising platforms. Here are just a few benefits you will get from using Google Ads also known as Google Adwords alternatives
Cheaper campaigns from Google Adwords alternatives
More Targeting power in other Advertising Networks
More control of Ads data while using Google Adwords alternatives
Reach Specific and target audience using different targeting options provided by other ad Networks
Have a backup in case something goals wrong with Google Ads or your Google Adwords account.
Reach more and a wider audience
Use those Google Adwords alternatives for a better overall performance of your online advertising
All the above-discussed Ad networks have specific tools that work best in their advertising fields. Each of the potentials to reach a specific audience in different niches.
It all comes down to the advertiser to research and know their potential customers are spending more time and target them using one of the above Ad Networks.
As usual, We would like to hear your opinions, experiences about Google Adwords alternatives. Let us know in the comment section your suggestions on what to improve, remove or Add in the post.
Adsense alternative ad networks for publishers are many nowadays. Publishers search the web every day looking for Google Adsense alternatives in order to monetize their traffic. However, a simple search could return millions of results for keywords such as “Best Adsense alternative ad network”. “Alternative Ad networks to Google Adsense”.
This doesn’t only get publishers confused but also lead them to make a horrible decision when deciding on which Adsense alternative ad network to choose.
What makes it even more difficult is because most of those Adsense alternative claim to be high paying AdSense alternatives which in most cases they are not what they represent.
As new Ad Networks come on board every year, most of them struggle to get publisher’s attention which leads to a false representation of their brands.
To make things easy for publishers and also present them from falling into the wrong hands, we craft this post while suggestion the best options they can choose from starting from AdsTargets.
Adsense alternative ad network
In this post, we spent some time comparing among the top Adsense alternative Ad Networks for publishers. We simplify things for your decision-making process. so… stay with us on this and trust us you will be happy you found this blog post.
Let’s jump into it…
1. AdsTargets Ad Network for publishers
Many of you might think why AdsTargets comes first on our list. You are right to think that way cause AdsTargets is relatively new and not as large as other Adsense alternatives. our reason is simple.
AdsTargets Ad Network made our number one list because AdsTarget runs virtually the same Ads types run by Google Adsense.
Apart from Ads, AdsTarget made things easy for publishers to register and start showing ads on their website and blogs.
AdsTargets has a powerful advertising technology that enables advertisers across the globe to advertise on a hassle-free advertising platform while those Ads are served on publishers all over the world making them money like never before seen in the history of monetizing.
AdsTargets Ad Network for Publishers
AdsTargets geographical coverage
AdsTargets accepts publishers all over the world. Adstargets do not have though requirements for accepting publishers like other Ads Networks which makes it easy for publishers to be accepted. this is another winning feature to be compared with Google Adsense.
As a publisher, your content plays a vital role in being accepted by AdsTargets. Your website or blog will not be accepted if your content is about or have some potion of violence, drugs, racism and any form of illegal activities and discrimination. For more information on that, refer to Publisher terms during application for more details. Website and blog with such content will not be approved by AdsTargets.
AdsTargets threshold and Adsense Threshold
Another factor that differentiates Adstargets and Adsense is their threshold, AdsTargets threshold is only $35 which makes it another Adsense alternative ad network for publishers. On the other hand, Google Adsense threshold is $100 which take very long for most publishers to reach that point.
AdsTargets Pricing model and Adsense Pricing model comparison
AdsTargets and Adsense pricing models are similar. Both Ad Networks pays their publishers based on Cost per click (CPC) and known ad Pay per click (PPC) and CPM which is a cost per 1000 impressions. We will cover how these pricing models are calculated in details in our next post.
AdsTargets and Adsense both pay higher for clicks and impressions that come from certain geographical areas or countries such as the USA, The UK, Germany etc.
This is basically because of the click value that comes with those clicks. Also, Adstargets pay better commissions if the clicks come from the advertiser’s target location.
AdsTargets Ad Units / Ad inventory
AdsTargets allows publishers to monetize with Banner Ads, Text Ads, Interstitials also known as Full-screen Ads, In-App Ads also on both Desktop and mobile devices. As a publisher, you will be able to make money within the first few weeks of monetizing your website or blog with AdsTargets.
2. Media.net Ad Network
Media.net comes number two on our list of Adsense alternative ad networks which makes a lot of sense and here is why…
Media.net is powered by Yahoo and Bing and controls a reasonable amount of the advertising industry. Media.net have one of the most advanced advertising technologies, it is one of the leading contextual advertising and monetizing platform in the market today.
the company has grown to employ over 1300 employees according to their latest figures shown on their about page. Their operations spread through America mostly the USA and Canada, Asia and Europe.
However, their traffic distribution by Ad Spend/Revenues in 2018 mostly comes from the USA with 90%, 5% in the UK and Canada while the rest of the world takes the last 5%. Of these, mobile takes 62% and desktop 32% by devices.
Media.net net is known for contextual ads, Native Ads which they run on desktop and mobile devices, they also run banner Ads and Interstitials also known as full-screen Ads. Their inventory is very similar to Google Adsense and AdMob which make it an Adsense alternative Ad networks for publishers.
Media.net Payment threshold is also $100 similar to Google Adsense. These similarities make media.net a top Adsense alternative ad network for publishers around the world.
In general, Media.net has almost everything you can get from Google Adsense.
Most publishers are okay with their payments terms and they usually pay through Paypal and Wire-transfers while Google Ad sense does not use Paypal at all in paying publishers.
The Ad network started in 2011 and has grown so fast and so big over the last few years. Even though they might not have a similar business model like Google Adsense, they have served as a great alternative for publishers and in some cases pay higher CPMs for publishers. In figures, PropellerAds have over 5000 publishers, 4600 Ads Campaigns, about 700,000 Ads impressions daily, about 8600 leads monthly.
The Ad Network offers a multi-channel advertising solution such as Display ads, video ads, mobile ads, and in-app across desktop and mobile devices. Their advertising technology also offers great customization possibilities for both advertisers and publishers.
PropellerAds Payment methods
PropellerAds pay their publishers through Paypay UDS, Skrill USD, Wire USD, Wire Euro, Webmoney z, Payoneer prepared MasterCard and Payoneer Bank transfer are all payment options you can use as a publisher at PropellerAds.
Here are the most Ad inventory and niches served by propellerAds
RevContent also made our list of top Adsense alternative ad networks. The reason is simple and we are going to explain why… RevContent is one of the Ad Network all bloggers and content creators should be using side by side with their ad networks.RevContent Review
My reason for saying is simply because of their Ad format that comes inform of recommended content that looks like a recommended post from your website.
There is no reasonable reason why a blogger should not give them a try. Make money with RevContent start here
Another interesting thing about RevContent is, their Ad units are designed to blend with your content in a way your visitors will hardly know its Ad content which also makes a lot of sense as it does not interfere with your audience purpose of visiting your website or Blog.
RevContent Ad network is simply the largest content recommendation in the market. Their CPMs are considered very high when compared to other Native Ad Networks.
Make money blogging
Here is another cool Adsense alternative ad Network for publishers known as PopAds. This Ad Network is for those publishers that want quick payouts and also love PopUps Ads, Pop under Ads, and other similar ad units.
PopAds pay their publishers on daily bases as far as they are able to make up to $5 in their accounts. This is the reason why we said its cool for those publishers that want quick cash and get paid every day.
Another cool feature of PopAds is that their approvals are easy and setting up your Ads for the first time takes only a few clicks and you are up and running.
When it comes to monetising of your content with native ads, you might want to give AdNow a try. This Ad network is completely dedicated to allowing publishers publish native Ads using a widget on their blogs or websites.
It is a cool way of monetising your traffic especially if you are a niche specific blogger or a webmaster that have a lot of traffic to monetise.
Here is AdNow in figures
AdNow is a CPC and CPM native ad network from the U.K but works very well in several countries as shown in the above figures. This makes your chances of been accepted very high as a publisher.
It is also belived that natives ad deliver more CTR rates than the traditional banner and text advertising which may make you wanna give it a try.